What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
5. The Role of Enablement
1. Sales Enablement expanding into Revenue Enablement
2. Lots of accountability, not a lot of authority
3. Team Orchestration is required
21. Why Create a Charter?
1) Clear definition with executive support
2) License for Action by other departments
3) Clarify what you will be doing and not be doing
22. Elements of a Charter
1) Format?
2)
Beneficiary of Enablement?
Overview
23. Charter - Format
1) Slides, Document, or Sheet
review,
consume, comment
to manage
cross-department programs
24. Objectives and Key Results
OKR
Review
(Bi-)
Weekly
status
OKR
planning &
Alignment
OKR
RetrospectiveOKR
Cycle
OKR
Coach
Company
Mission
(MSC)
MidTerm
Goals
26. 4DX
Discipline 1
Focus on
the wildly
important
Discipline 2
Act on the
lead
measures
Discipline 4
Create a
cadence of
accountability
Discipline 3
Keep a compelling
scoreboard
27. Charter - Goals and Sponsors
executive sponsor business benefits
Goals where their benefit
S.M.A.R.T