SlideShare a Scribd company logo
SALES & MARKETING ALIGNMENT
WHY “SMARKETING”
MATTERS
In a perfect world, Marketing sets Sales up for success, and
Sales gives Marketing the insight they need to remain relevant to buyers.
SIMPLE-MINDED COWBOYS
INCOMPETENT
LAZY
PAPER PUSHERS
ARTS AND CRAFTS
ACADEMICS
IRRELEVANT ##**!?
##**!?
##**!?
##!?
##!?
What Sales thinks about Marketing. What Marketing thinks about Sales.
But only organizations believe they’ve
got sales training and demand generation
completely aligned.
GENERATE MORE REVENUE
MARKETING NEEDS TO TALK TO SALES, ASKING THE
RIGHT QUESTIONS TO GET A LINE ON REAL PROSPECTS.
Write down the 50 most frequently asked questions your sales people
get from prospects and buyers. Now write 50 blog posts.
Break the ice
with cold leads
Handle
objections
Train
new hires
— Marcus Sheridan, The Sales Lion
“
What questions, outside of our product,
are prospects asking?
How do prospects perceive
our brand and product?
What objections usually arise
about our product?
Describe the kinds of buyers
you talk to the most.
What is the biggest pain
point we’re solving?
SALES SHOULD ENSURE
MARKETING IS CREATING THE CONTENT THEY NEED TO:
hbr.org/2011/11/how-the-rift-between-sales-and
blog.hubspot.com/sales/impact-sales-marketing-misalignment-infographic
saleshacker.com/prospecting/how-to-crush-quota-with-content
contentmarketinginstitute.com/2012/07/no-excuses-content-marketing-with-marcus-sheridan-interview
slideshare.net/HubSpot/the-power-of-smarketing
annual revenue
growth
higher customer
retention
higher sales
win rates
[2]
SALES & MARKETING
ARE REALLY ON THE SAME TEAM.
And when the two play well together, their jobs
become easier and the results become better.
20% 36% 38%
SADLY, MARKETERS & SALES REPS
CANʼT SEEM TO FIND COMMON GROUND
ITʼS A SHAME SINCE THEY SHARE THE SAME GOAL:
BECAUSE WHEN SALES & MARKETING ARE IN SYNC,
ORGANIZATIONS EXPERIENCE...
WE CALL THIS SALES & MARKETING ALIGNMENT
OR “SMARKETING”.
SALES MARKETING
SMARKETING
[1]
[2]
[3]
[4]
[5]
CREATED BY
1in10
[1]
[3]
[4]
[3]
[5]

More Related Content

What's hot

Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome Email
SendGrid
 
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
Onboardly
 
Secrets to Driving High-conversion Inbound Leads
Secrets to Driving High-conversion Inbound LeadsSecrets to Driving High-conversion Inbound Leads
Secrets to Driving High-conversion Inbound Leads
Sales Hacker
 
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
European Innovation Academy
 
B2B Sales | Probing and qualifying
B2B Sales | Probing and qualifyingB2B Sales | Probing and qualifying
B2B Sales | Probing and qualifying
Rudhir Sharan
 
The NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound MarketingThe NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound Marketing
Wiley
 
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
European Innovation Academy
 
12 Tips for Building & Managing a Bigger Sales Pipeline
12 Tips for Building & Managing a Bigger Sales Pipeline12 Tips for Building & Managing a Bigger Sales Pipeline
12 Tips for Building & Managing a Bigger Sales Pipeline
Heinz Marketing Inc
 
25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!
DesignMantic
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
Happy Marketer
 
How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...
Noojee Contact Solutions
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
European Innovation Academy
 
The Next Wave in Sales & Marketing
The Next Wave in Sales & MarketingThe Next Wave in Sales & Marketing
The Next Wave in Sales & Marketing
Drift
 
AIA2018 - Omneya Kilany - Marketing 101 For Startups
AIA2018 - Omneya Kilany - Marketing 101 For StartupsAIA2018 - Omneya Kilany - Marketing 101 For Startups
AIA2018 - Omneya Kilany - Marketing 101 For Startups
European Innovation Academy
 
Content Is For Closers: How to Leverage Content For Sales Enablement
Content Is For Closers: How to Leverage Content For Sales EnablementContent Is For Closers: How to Leverage Content For Sales Enablement
Content Is For Closers: How to Leverage Content For Sales Enablement
Mohamed Mahdy
 
B2B Sales Is Not A Hookup
B2B Sales Is Not A HookupB2B Sales Is Not A Hookup
B2B Sales Is Not A Hookup
Zlatko Turkal
 
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
Sales Hacker
 
Eight Keys to SaaS Demand Generation Success
Eight Keys to SaaS Demand Generation SuccessEight Keys to SaaS Demand Generation Success
Eight Keys to SaaS Demand Generation Success
Heinz Marketing Inc
 
Email Marketing: Seven tips for writing (really) effective subject lines
Email Marketing: Seven tips for writing (really) effective subject linesEmail Marketing: Seven tips for writing (really) effective subject lines
Email Marketing: Seven tips for writing (really) effective subject lines
Close.io
 
Sales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS CompaniesSales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS Companies
Guillaume Lerouge
 

What's hot (20)

Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome Email
 
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
 
Secrets to Driving High-conversion Inbound Leads
Secrets to Driving High-conversion Inbound LeadsSecrets to Driving High-conversion Inbound Leads
Secrets to Driving High-conversion Inbound Leads
 
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenaminEIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
EIA2019Portugal - Growth Mindset to Growth Hacking - Krissie McMenamin
 
B2B Sales | Probing and qualifying
B2B Sales | Probing and qualifyingB2B Sales | Probing and qualifying
B2B Sales | Probing and qualifying
 
The NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound MarketingThe NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound Marketing
 
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
 
12 Tips for Building & Managing a Bigger Sales Pipeline
12 Tips for Building & Managing a Bigger Sales Pipeline12 Tips for Building & Managing a Bigger Sales Pipeline
12 Tips for Building & Managing a Bigger Sales Pipeline
 
25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
 
How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
 
The Next Wave in Sales & Marketing
The Next Wave in Sales & MarketingThe Next Wave in Sales & Marketing
The Next Wave in Sales & Marketing
 
AIA2018 - Omneya Kilany - Marketing 101 For Startups
AIA2018 - Omneya Kilany - Marketing 101 For StartupsAIA2018 - Omneya Kilany - Marketing 101 For Startups
AIA2018 - Omneya Kilany - Marketing 101 For Startups
 
Content Is For Closers: How to Leverage Content For Sales Enablement
Content Is For Closers: How to Leverage Content For Sales EnablementContent Is For Closers: How to Leverage Content For Sales Enablement
Content Is For Closers: How to Leverage Content For Sales Enablement
 
B2B Sales Is Not A Hookup
B2B Sales Is Not A HookupB2B Sales Is Not A Hookup
B2B Sales Is Not A Hookup
 
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
Sales Hacker Conference San Francisco - Lincoln Murphy - Customer Success as ...
 
Eight Keys to SaaS Demand Generation Success
Eight Keys to SaaS Demand Generation SuccessEight Keys to SaaS Demand Generation Success
Eight Keys to SaaS Demand Generation Success
 
Email Marketing: Seven tips for writing (really) effective subject lines
Email Marketing: Seven tips for writing (really) effective subject linesEmail Marketing: Seven tips for writing (really) effective subject lines
Email Marketing: Seven tips for writing (really) effective subject lines
 
Sales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS CompaniesSales Methodology for B2B SaaS Companies
Sales Methodology for B2B SaaS Companies
 

Viewers also liked

10 step sales process
10 step sales process10 step sales process
10 step sales process
econnexx
 
Got Video?: Using Video to Speed up Sales
Got Video?: Using Video to Speed up SalesGot Video?: Using Video to Speed up Sales
Got Video?: Using Video to Speed up Sales
PGi
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales Dominance
LeadSimple
 
7 Habits of Highly Effective Salespeople
7 Habits of Highly Effective Salespeople7 Habits of Highly Effective Salespeople
7 Habits of Highly Effective Salespeople
Qamaru Dheen
 
8 Tips for Beating Your Sales Goals in 2016
8 Tips for Beating Your Sales Goals in 20168 Tips for Beating Your Sales Goals in 2016
8 Tips for Beating Your Sales Goals in 2016
RAIN Group
 
The Art Of War In Sales - Derek Grant
The Art Of War In Sales - Derek GrantThe Art Of War In Sales - Derek Grant
The Art Of War In Sales - Derek Grant
SalesLoft
 
Sales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry ExpertsSales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry Experts
Mikogo
 
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.plPrezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
PowerPrezentacje
 
Marketing matters 101
Marketing matters 101Marketing matters 101
Marketing matters 101
NCRProgram
 
Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...
B2B Marketing
 
Sales culture matters
Sales culture mattersSales culture matters
Sales culture matters
David Masover
 
How to achieve a goal : a blueprint
How to achieve a goal : a blueprintHow to achieve a goal : a blueprint
How to achieve a goal : a blueprint
Trevor Emdon
 
How to Compete for Sales Talent
How to Compete for Sales TalentHow to Compete for Sales Talent
How to Compete for Sales Talent
Glassdoor
 
Why Learning is the Key to Happiness at Work
Why Learning is the Key to Happiness at WorkWhy Learning is the Key to Happiness at Work
Why Learning is the Key to Happiness at Work
David Blake
 
The Power of Informal: Driving People-Based Learning
 The Power of Informal: Driving People-Based Learning The Power of Informal: Driving People-Based Learning
The Power of Informal: Driving People-Based Learning
David Blake
 
The Tools You Need to Build the Learning Culture You Want
The Tools You Need to Build the Learning Culture You WantThe Tools You Need to Build the Learning Culture You Want
The Tools You Need to Build the Learning Culture You Want
David Blake
 
Guided Selling 101: What Matters and What to Ask
Guided Selling 101: What Matters and What to AskGuided Selling 101: What Matters and What to Ask
Guided Selling 101: What Matters and What to Ask
Veelo
 
Design thinking for the learning professional
Design thinking for the learning professionalDesign thinking for the learning professional
Design thinking for the learning professional
David Blake
 
Delightful Partnerships
Delightful PartnershipsDelightful Partnerships
Delightful Partnerships
Eric Conwell
 
Learning How To Build Better Learners
Learning How To Build Better LearnersLearning How To Build Better Learners
Learning How To Build Better Learners
David Blake
 

Viewers also liked (20)

10 step sales process
10 step sales process10 step sales process
10 step sales process
 
Got Video?: Using Video to Speed up Sales
Got Video?: Using Video to Speed up SalesGot Video?: Using Video to Speed up Sales
Got Video?: Using Video to Speed up Sales
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales Dominance
 
7 Habits of Highly Effective Salespeople
7 Habits of Highly Effective Salespeople7 Habits of Highly Effective Salespeople
7 Habits of Highly Effective Salespeople
 
8 Tips for Beating Your Sales Goals in 2016
8 Tips for Beating Your Sales Goals in 20168 Tips for Beating Your Sales Goals in 2016
8 Tips for Beating Your Sales Goals in 2016
 
The Art Of War In Sales - Derek Grant
The Art Of War In Sales - Derek GrantThe Art Of War In Sales - Derek Grant
The Art Of War In Sales - Derek Grant
 
Sales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry ExpertsSales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry Experts
 
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.plPrezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
Prezentacja w Power Point - PKP Cargo Service - portfolio PowerPrezentacje.pl
 
Marketing matters 101
Marketing matters 101Marketing matters 101
Marketing matters 101
 
Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...
 
Sales culture matters
Sales culture mattersSales culture matters
Sales culture matters
 
How to achieve a goal : a blueprint
How to achieve a goal : a blueprintHow to achieve a goal : a blueprint
How to achieve a goal : a blueprint
 
How to Compete for Sales Talent
How to Compete for Sales TalentHow to Compete for Sales Talent
How to Compete for Sales Talent
 
Why Learning is the Key to Happiness at Work
Why Learning is the Key to Happiness at WorkWhy Learning is the Key to Happiness at Work
Why Learning is the Key to Happiness at Work
 
The Power of Informal: Driving People-Based Learning
 The Power of Informal: Driving People-Based Learning The Power of Informal: Driving People-Based Learning
The Power of Informal: Driving People-Based Learning
 
The Tools You Need to Build the Learning Culture You Want
The Tools You Need to Build the Learning Culture You WantThe Tools You Need to Build the Learning Culture You Want
The Tools You Need to Build the Learning Culture You Want
 
Guided Selling 101: What Matters and What to Ask
Guided Selling 101: What Matters and What to AskGuided Selling 101: What Matters and What to Ask
Guided Selling 101: What Matters and What to Ask
 
Design thinking for the learning professional
Design thinking for the learning professionalDesign thinking for the learning professional
Design thinking for the learning professional
 
Delightful Partnerships
Delightful PartnershipsDelightful Partnerships
Delightful Partnerships
 
Learning How To Build Better Learners
Learning How To Build Better LearnersLearning How To Build Better Learners
Learning How To Build Better Learners
 

Similar to Why "SMarketing" Matters

Insert pages for tg
Insert pages for tgInsert pages for tg
Insert pages for tg
The Target Group Inc.
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Gina Dunn
 
40 Creative Marketing ideas
40 Creative Marketing ideas40 Creative Marketing ideas
40 Creative Marketing ideas
Amanda Snyder
 
Marketing ideas
Marketing ideasMarketing ideas
Marketing ideas
Amanda Snyder
 
Content Marketing from Affinity Marketing & Sales
Content Marketing from Affinity Marketing & SalesContent Marketing from Affinity Marketing & Sales
Content Marketing from Affinity Marketing & Sales
KeystoneClick
 
SPOKE - TRUE Branding IFVGA Seminar - Action Items
SPOKE - TRUE Branding IFVGA Seminar - Action ItemsSPOKE - TRUE Branding IFVGA Seminar - Action Items
SPOKE - TRUE Branding IFVGA Seminar - Action Items
SPOKE Communications, LLC
 
Ibs ceo of-you
Ibs ceo of-youIbs ceo of-you
Ibs ceo of-you
Kelly Green
 
Old School Marketing That Works, Chris Kochmanski, July 22, 09
Old School Marketing That Works, Chris Kochmanski, July 22, 09Old School Marketing That Works, Chris Kochmanski, July 22, 09
Old School Marketing That Works, Chris Kochmanski, July 22, 09
Lunch Ann Arbor Marketing
 
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationLead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
Shelley Reece
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding Workshop
Richard Kaiser
 
Intuit Branding Webinar
Intuit Branding WebinarIntuit Branding Webinar
Intuit Branding Webinar
Scott K. Wilder
 
Entrepreneurship for Interior Designers
Entrepreneurship for Interior DesignersEntrepreneurship for Interior Designers
Entrepreneurship for Interior Designers
Rebecca Knapp
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Golden Girl Marketing
 
Redefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The ManifestoRedefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The Manifesto
Alyce
 
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
Mike Jones ⚡
 
The Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation WorkbookThe Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation Workbook
Marketo
 
Are You Branded
Are You BrandedAre You Branded
Are You Branded
generate
 
Redefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The ManifestoRedefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The Manifesto
Alyce
 
Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)
The Target Group Inc.
 
Nike
NikeNike
Nike
emudao
 

Similar to Why "SMarketing" Matters (20)

Insert pages for tg
Insert pages for tgInsert pages for tg
Insert pages for tg
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
 
40 Creative Marketing ideas
40 Creative Marketing ideas40 Creative Marketing ideas
40 Creative Marketing ideas
 
Marketing ideas
Marketing ideasMarketing ideas
Marketing ideas
 
Content Marketing from Affinity Marketing & Sales
Content Marketing from Affinity Marketing & SalesContent Marketing from Affinity Marketing & Sales
Content Marketing from Affinity Marketing & Sales
 
SPOKE - TRUE Branding IFVGA Seminar - Action Items
SPOKE - TRUE Branding IFVGA Seminar - Action ItemsSPOKE - TRUE Branding IFVGA Seminar - Action Items
SPOKE - TRUE Branding IFVGA Seminar - Action Items
 
Ibs ceo of-you
Ibs ceo of-youIbs ceo of-you
Ibs ceo of-you
 
Old School Marketing That Works, Chris Kochmanski, July 22, 09
Old School Marketing That Works, Chris Kochmanski, July 22, 09Old School Marketing That Works, Chris Kochmanski, July 22, 09
Old School Marketing That Works, Chris Kochmanski, July 22, 09
 
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationLead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
 
Lion + Panda Branding Workshop
Lion + Panda Branding WorkshopLion + Panda Branding Workshop
Lion + Panda Branding Workshop
 
Intuit Branding Webinar
Intuit Branding WebinarIntuit Branding Webinar
Intuit Branding Webinar
 
Entrepreneurship for Interior Designers
Entrepreneurship for Interior DesignersEntrepreneurship for Interior Designers
Entrepreneurship for Interior Designers
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
 
Redefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The ManifestoRedefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The Manifesto
 
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...
 
The Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation WorkbookThe Definitive Guide to Lead Generation Workbook
The Definitive Guide to Lead Generation Workbook
 
Are You Branded
Are You BrandedAre You Branded
Are You Branded
 
Redefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The ManifestoRedefining B2B Marketing & Sales: The Manifesto
Redefining B2B Marketing & Sales: The Manifesto
 
Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)Tg swi ppt 61713 (2)
Tg swi ppt 61713 (2)
 
Nike
NikeNike
Nike
 

More from Uberflip

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer Journey
Uberflip
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand Experiences
Uberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
Uberflip
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
Uberflip
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
Uberflip
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at Scale
Uberflip
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Uberflip
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
Uberflip
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Uberflip
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
Uberflip
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
Uberflip
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
Uberflip
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Uberflip
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
Uberflip
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Uberflip
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
Uberflip
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
Uberflip
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
Uberflip
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Uberflip
 

More from Uberflip (20)

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer Journey
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at Scale
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
 

Recently uploaded

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 

Recently uploaded (20)

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 

Why "SMarketing" Matters

  • 1. SALES & MARKETING ALIGNMENT WHY “SMARKETING” MATTERS In a perfect world, Marketing sets Sales up for success, and Sales gives Marketing the insight they need to remain relevant to buyers. SIMPLE-MINDED COWBOYS INCOMPETENT LAZY PAPER PUSHERS ARTS AND CRAFTS ACADEMICS IRRELEVANT ##**!? ##**!? ##**!? ##!? ##!? What Sales thinks about Marketing. What Marketing thinks about Sales. But only organizations believe they’ve got sales training and demand generation completely aligned. GENERATE MORE REVENUE MARKETING NEEDS TO TALK TO SALES, ASKING THE RIGHT QUESTIONS TO GET A LINE ON REAL PROSPECTS. Write down the 50 most frequently asked questions your sales people get from prospects and buyers. Now write 50 blog posts. Break the ice with cold leads Handle objections Train new hires — Marcus Sheridan, The Sales Lion “ What questions, outside of our product, are prospects asking? How do prospects perceive our brand and product? What objections usually arise about our product? Describe the kinds of buyers you talk to the most. What is the biggest pain point we’re solving? SALES SHOULD ENSURE MARKETING IS CREATING THE CONTENT THEY NEED TO: hbr.org/2011/11/how-the-rift-between-sales-and blog.hubspot.com/sales/impact-sales-marketing-misalignment-infographic saleshacker.com/prospecting/how-to-crush-quota-with-content contentmarketinginstitute.com/2012/07/no-excuses-content-marketing-with-marcus-sheridan-interview slideshare.net/HubSpot/the-power-of-smarketing annual revenue growth higher customer retention higher sales win rates [2] SALES & MARKETING ARE REALLY ON THE SAME TEAM. And when the two play well together, their jobs become easier and the results become better. 20% 36% 38% SADLY, MARKETERS & SALES REPS CANʼT SEEM TO FIND COMMON GROUND ITʼS A SHAME SINCE THEY SHARE THE SAME GOAL: BECAUSE WHEN SALES & MARKETING ARE IN SYNC, ORGANIZATIONS EXPERIENCE... WE CALL THIS SALES & MARKETING ALIGNMENT OR “SMARKETING”. SALES MARKETING SMARKETING [1] [2] [3] [4] [5] CREATED BY 1in10 [1] [3] [4] [3] [5]