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- 2. Not about me
- 3. Here to talk in harnessing cold email to increase sales
- 4. Who here thinks cold email is spam?
- 5. If your product is awesome It’s your duty to let people know
- 6. Who here is B2B?
- 7. Who does outbound emails?
- 8. Secret to kill it with cold emails
- 9. #1. Build great list of prospects
- 11. Play to Lose Formal Talk to many Beautiful Me me me Too soon Cold Comprehensive Too much text Confusing High commitment Play to Win Conversational Talk to one Plain text Benefits One step at a time Warm Mysterious Concise Clear Low commitment
- 12. Reply Rate 75-100 percent: You are doing amazingly, keep doing it 50-75 percent: You are doing fantastic 40-50 percent: You are doing great 20-40 percent: The zone you should be in 10-20 percent: Low results 5-10 percent: Poor results, something needs to change. Under 5 percent: Rubbish, you need to seriously review what’s going on.
- 14. Examples +50%
- 15. Subject: Welcome to the [INDUSTRY] community / a question Hey {{company}}, I was hoping to chat to someone about a simple way to manage [THE PAIN YOU SOLVE]. Is that you? My company, [YOUR COMPANY NAME], provides an intuitive, hassle free way to manage [THE PAIN YOU SOLVE] - designed to [BENEFIT]. Would you be interested in a quick call? [YOUR NAME] [YOUR EMAIL] [YOUR WEBSITE] [YOUR PHONE NUMBER] Book a time to talk (link)
- 16. Subject: Quick Question About Your Newsletter Hi {{firstname}}, My name is [YOUR NAME], I’m a [PROFESSION]. I came across you on LinkedIn and saw you worked on the newsletter for [Company]. I was wondering if you'd ever considered using [YOUR PRODUCT] in your newsletter? They're really terrific for increasing open rates and get shared a lot. Here's a recent example of mine for you: [YOUR PRODUCT EXAMPLE] Do you think this might be something you'd be interested in? Thanks a bunch! [YOUR NAME] [YOUR SITE] P.S. If you’re not the correct person to talk to about this, who should I contact instead?
- 17. Subject: Who is the person at your company in charge of Sales? Hi {{firstname}}, My name is [YOUR NAME] and I'm the new Director of Sales at [COMPANY]. I hope I'm not bothering you. Could you please refer me to the person in charge of sales at your company? Thanks for your time, [YOUR NAME] [YOUR PHONE] [YOUR EMAIL]
- 18. Subject: [PROFESSION] needed Hello {{firstname}}, [YOUR COMPANY] is looking for a [PROFESSION] to interview for a book we're publishing, entitled “[BOOK TITLE]” (there is no cost to you). If this sounds like something you might be interested in, please let me know by replying to this email, and I will send you the interview questions via email. Thanks, [YOUR NAME] [YOUR COMPANY] [YOUR SITE]
Editor's Notes
- Straight talk.
- No one came to my talk to know me, since it was a short talk, no point in doing that. What is important though is what $I do and why I’m qualified to talk about this. I founded a Saas that sends millions of cold emails and I get to see first and what works and what doesn’t. Simple as that.
- Improving your cold email could be the most effective channel to grow your business fast (mostly in B2B space).
- Around 40% of the room though that. Classic.
- If you believe your product is truly good and can improve people’s life, you have an obligation to let people know. You should not be the hidden gem, you should reach as many people as you can that you think will benefit from you.
- Most were, only 2 odd people were not, so no need to talk about B2C here.
- Be ready for the 2 most important factors to succeed with cold emails.
- This is hand down the single most important success factor. Don’t take the shotgun approach, quality ALWAYS trump quantity. When you have qualify, then you can increase quantity. Do not go for the opposite.
- Find commonalities between you and your prospect and build on this. It’s not because you send cold email that you need to b cold. Highlight commonality and move into the IN zone as quickly as possible, it’s not easy to relate to a total stranger.
- If you only remember the 2 points before, you’ll do better than 80% of people trying cold emails for the first time, but if you want to go above and beyond, here are 10 difference between emails that work and emails that don’t work. You want to use the right column to increase your reply rate.
- By reply rate, I meant people hitting reply on the email you send and writing something back at you. Those percentage include replies due to follow-ups. Divide by 3 if you don’t use follow-ups. Here are some other stats for your benchmark. Open: 80-100 percent: You are doing a great job 70-80 percent: The zone you should be in 60-70 percent: Low results Under 60 percent: Rubbish Click: 30 percent and above: Doing fantastic 20-30 percent: Great results 10-20 percent: The zone you should be in 5-10 percent: Low results Under 5 percent: Rubbish
- Until now, we have been looking at strategy. You can generate an infinite number of tactics from strategies. But sometimes it helps to see some tactics too (in form of an email template for example). Just bear in mind that all tactics have a window of time where they work, then it stop working. Be a student of strategies, not tactics, that’s better long term value.
- Let’s see a few high performing templates
- Learn more about wat makes cold email work for your business: https://quickmail.io/saasmeetup