The document outlines the top five challenges individuals face on LinkedIn, such as lack of strategy, inconsistent content, and premature sales requests, along with actionable solutions. It emphasizes the importance of social selling, creating valuable content, and engaging authentically with prospects to enhance sales conversations. The author, Kathryn E. Nuñez, shares strategies for leveraging personal expertise and experiences to build a strong LinkedIn presence and attract leads effectively.

1. Top 5 LinkedIn Challenges
and how to fix them
Kathryn E. Nuñez
LinkedIn Marketing Expert
Top Visibility Thought Leader
© 2022 SoBeFit! LLC

2. No Strategy
Inconsistent Content
No Engagement
Spamming
Asking for the Sale Too Soon
1.
2.
3.
4.
5.
Top 5 LinkedIn
Challenges
© 2022 SoBeFit! LLC

3. WHAT IS SOCIAL SELLING?
USE SOCIAL SELLING TO
TAKE CONTROL OF YOUR
SALES CONVERSATIONS.

4. Once you gather the intel to generate better leads, you
will support your prospect's buying journey. Ultimately,
social selling will change the dynamic of your sales
conversations from continuously needing to prove your
worth to owing it.
Your strategy must focus on three actions: Finding,
connecting and engaging with your target market.
LINKEDIN CHALLENGE #1
NO STRATEGY: CREATING A LINKEDIN STRATEGY
MASTERING THE ART OF SOCIAL SELLING

5. INCONSISTENT CONTENT: UNDERSTAND YOUR SUBJECT MATTER EXPERTISE
LINKEDIN CHALLENGE #2
To be newsworthy, you have to be
an expert as something. You get
three choices.
You don’t need another course,
masterclass, or blog to consume.
You already have a unique set of
skills and talents that got you to
where you are today. It’s time to
create.
Move from consumer to
creator.
Look internally to your own
personal story, passions, and what
you already know. Those are the
topics you speak about. That is
what you monetize.
Produce content in these areas.
Stick to 3 and go deep. Become
newsworthy. Produce value
through authentic stories and
your own unique set of
circumstances.

6. LINKEDIN
CHALLENGE #3
NO ENGAGEMENT: CREATING VALUABLE
CONTENT
Content comes in three forms: Educational, Entertaining, and
Inspirational.
Take a look at your audience’s pain points and help them solve a
problem they’re having. Do NOT Guess, ASK What Pains Your
Customer. Create content about them, not about you.
Once you know what pains your customer, you can create different
types of content that addresses and solves their pain points:
● Downloadable resources
● Articles
● Educational Webinars
● Testimonials
● Videos
● Live Streams

7. MASTERING THE ART OF SOCIAL SELLING
SPAMMING: NO ONE RESPONDS IF YOU
THROW UP IN THEIR INBOX
LINKEDIN
CHALLENGE #4
To effectively communicate with your network, you need to
incorporate a messaging strategy.
Messaging has the particularly important job of moving your
network from one stage of awareness to another.
When you apply proven messaging funnels, you will stand
out from the masses and be well on your way to engaging
with your target market in a non-spammy way.

8. LINKEDIN
CHALLENGE #5
ASKING FOR THE SALE TOO SOON :
CONVERTING YOUR NETWORK TO
BUYERS
One of the biggest complaints I have heard from my target market
is that LinkedIn is becoming a spam fest.
Just because someone accepts your connection, it DOES NOT give
you permission to immediately sell to them.
You MUST earn this right. Follow the buyer’s journey and match
your content to that journey:

9. The Buyer's Journey
Expose your target market to your band
content with no promotions.
AWARENESS
Generate demand with educational
content.
CONSIDERATION
Success stories, testimonials, case
studies.
ADOPTION
Drive conversions with free offers,
webinars, downloads, etc.
DECISION

10. Kathryn
As an authority on sales and visibility, I have used social selling, content marketing,
and collaboration to build a rapid-growing following of over 20,000 professionals. I
work with solopreneurs who no longer want to feel invisible and are ready to attract
leads on autopilot.
If you're looking for more valuable training like this, join my FB Group
www.facebook.com/groups/themodernsalesprofessionalscommunity/.
Thank You!
WWW.KATHRYNEVANS.NET
INFO@KATHRYNEVANS.NET
@THEREALKATHRYNENUNEZ
KATHRYN EVANS NUNEZ
@THEREALKATHRYNENUNEZ