The document discusses strategies for improving search engine optimization through reviews, videos, and structured data. It recommends incentivizing customer reviews on and offsite, creating product demonstration videos, submitting a video sitemap to Google, and implementing HTML schema to provide structured product data to search engines. Additional tips include linking the uploader field in the video sitemap to Google Plus profiles and ensuring pricing accuracy in Google Shopping listings.
What you need to know to start customizing WooCommerce. These are the slides from my February 25, 2015 presentation at the Los Angeles WooCommerce Meetup
14th Meetup WordPress Beirut - How WordPress helped us reach $200k in yearly ...Fadi Nicolas Zahhar
Speaker: Nader Zaatari:
With a background in telecommunication and management information systems Nader co-founded Petriotics.com back in 2016 which now is the leading e-commerce pet supplies shop in Lebanon. Nader is an active member in the startup ecosystem and has joined several accelerators.
Troubleshooting Your Site
Some days you can do all the right things and still find yourself with trouble to fix on your site. Anthony, Dee and Warren will run a troubleshooting panel to talk through common issues you may find yourself stuck on and also be available to answer your troubleshooting questions, so come prepared!! Here are some conversation starters...
1. The dreaded white screen of death
2. Dealing with upload file size limits
3. Runing out of memory
4. Turning on debug and being able to interpret results from that
5. 500 server errors, what causes them, how to fix them.
6. When permalinks needing rejigging
7. Having to add FTP details every time you install a plguin and how to add the relevant defines to the config to combat this if your host won't fix your permissions.
8. Permissions errors, how to diagnose them, and what to ask your host to do to fix them.
- Dee Teal and Anthony Hortin
What you need to know to start customizing WooCommerce. These are the slides from my February 25, 2015 presentation at the Los Angeles WooCommerce Meetup
14th Meetup WordPress Beirut - How WordPress helped us reach $200k in yearly ...Fadi Nicolas Zahhar
Speaker: Nader Zaatari:
With a background in telecommunication and management information systems Nader co-founded Petriotics.com back in 2016 which now is the leading e-commerce pet supplies shop in Lebanon. Nader is an active member in the startup ecosystem and has joined several accelerators.
Troubleshooting Your Site
Some days you can do all the right things and still find yourself with trouble to fix on your site. Anthony, Dee and Warren will run a troubleshooting panel to talk through common issues you may find yourself stuck on and also be available to answer your troubleshooting questions, so come prepared!! Here are some conversation starters...
1. The dreaded white screen of death
2. Dealing with upload file size limits
3. Runing out of memory
4. Turning on debug and being able to interpret results from that
5. 500 server errors, what causes them, how to fix them.
6. When permalinks needing rejigging
7. Having to add FTP details every time you install a plguin and how to add the relevant defines to the config to combat this if your host won't fix your permissions.
8. Permissions errors, how to diagnose them, and what to ask your host to do to fix them.
- Dee Teal and Anthony Hortin
GetFiveStars Customer Webinar Slides: July 2016GatherUp
Slides from Mike Blumenthal and Don Campbell's presentation at the GetFiveStars Customer Webinar for July 2016. In this webinar Mike and Don discussed strategies to get more online reviews, new product features, and the new logo and branding for GetFiveStars.
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
Streaming Media East 2014 - May 13, 2014
New York City, NY
streamingmedia.com
D104: How To: Driving Commerce Through Streaming Video
The use of streaming video containing rich product information is becoming more and more commonplace for online commerce. This session will explore best practices, examples, concepts, and future possibilities for how streaming video can drive e-commerce. Areas of examination will include content creation, interactions, purchase conversion, video commerce platforms, social sharing, and video analytics. In addition, the session will look into the convergence of streaming video with mobile commerce, social commerce, and location-based commerce.
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
Doug Devitre presented 3 Programs to the Illinois Association of REALTORS GRI Graduate of REALTOR Institute
Social Media Shortcuts to More Sales, Security and Success
Taking the Tyrannosaurus Out of Technology
Email and Web Marketing on Steroids
The REALTOR® Institute of Illinois provides an educational program which is second to none in the real estate industry. GRI is the only REALTOR® designation that does not require a payment of an annual renewal fee! Continuing education credits are included in all Institute courses, including the Graduate Course
GetFiveStars Customer Webinar Slides: July 2016GatherUp
Slides from Mike Blumenthal and Don Campbell's presentation at the GetFiveStars Customer Webinar for July 2016. In this webinar Mike and Don discussed strategies to get more online reviews, new product features, and the new logo and branding for GetFiveStars.
The Black Hole of Video Analytics- KISSmetrics / Viddler WebinarViddler Inc.
Eric McClatchy, Marketing Manager of Viddler, presented a video analytics webinar for KISSmetrics.
"The Black Hole of Video Analytics" prevents your ability to relate your video analytics to your website goals and metrics, severely limiting the insights your video analytics can bring.
Topics Covered:
- What is the "Black Hole"
- How to Avoid the "Black Hole"
- Advanced video reports and charts
- Experiments to improve video effectiveness
Streaming Media East 2014 - May 13, 2014
New York City, NY
streamingmedia.com
D104: How To: Driving Commerce Through Streaming Video
The use of streaming video containing rich product information is becoming more and more commonplace for online commerce. This session will explore best practices, examples, concepts, and future possibilities for how streaming video can drive e-commerce. Areas of examination will include content creation, interactions, purchase conversion, video commerce platforms, social sharing, and video analytics. In addition, the session will look into the convergence of streaming video with mobile commerce, social commerce, and location-based commerce.
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
Doug Devitre presented 3 Programs to the Illinois Association of REALTORS GRI Graduate of REALTOR Institute
Social Media Shortcuts to More Sales, Security and Success
Taking the Tyrannosaurus Out of Technology
Email and Web Marketing on Steroids
The REALTOR® Institute of Illinois provides an educational program which is second to none in the real estate industry. GRI is the only REALTOR® designation that does not require a payment of an annual renewal fee! Continuing education credits are included in all Institute courses, including the Graduate Course
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Session 3/8. Priority issues. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
http://www.seozenreview.org To get your goods selling, you ought to drive visitors aimed at your site and get them to convert firstly. For which in turn, it is crucial that your blog is optimised for search engines like yahoo.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
In this talk, performed at BrightonSEO April 2023, Phil Nottingham breaks down the steps to turning a neglected YouTube Channel into a resource that generates loads of views and drives traffic to your website.
How To Create An Unfair Advantage On Google With Video Search Engine Optimiza...Sean Bradley
http://www.automotiveinternetsales.com
http://www.internetsales20group.com
How To Create An Unfair Advantage On Google With Video Search Engine Optimization
Here are the examples that I used:
* 2013 rav4 miami
* 2013 hyundai sonata hagerstown
* 2013 honda accord hagerstown
* toyota corolla torrance
* cherry hill porsche
* 2012 chevy silverado elmhurst
What Every Business Needs to Know about Video MarketingAbility SEO
Video is the new Website. It's cheap to do but deserves a strategy. If you know how to use video for your marketing, sales and service, you will outperform your competition and win more sales.
What's New at Trustpilot? Product ReviewsTrustpilot
Trustpilot’s new Product Reviews reinforce trust in your products and supercharge your website’s conversion rate, while giving you SEO benefits and stronger CTR for your product pages in organic search.
In this 35 minute webinar, you’ll learn:
- How easy it is to add Product Reviews to your website (spoiler alert: 20 minutes or less, no API or developers needed)
- How Product Reviews can improve your SEO ranking and click-through-rates in both paid and organic search
- And much more!
Similar to John Hickling - More than Just First Place - ionSearch 2012 (20)
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. More than just first place
Making your search listings more appealing to click
3. Reviews, Reviews, Reviews
• Offsite reviews
o Get star ratings on your listings
o Monitor reviews and report the
inappropriate/malicious
o Reviewing you as a Retailer
• Onsite reviews
o Send follow up emails
o Encourage social sharing of reviews
o Reviewing the product
• Incentivise customers to leave reviews
5. Product Videos
• Video recording now accessible to all
• What to cover
o Product Demonstration
o Product Review
o Unboxing
o Instructional Videos
• Show your passion
6. Video Sitemap
• XML Document submitted via Webmaster Tools
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>http://www.myonlineshop.com/my-super-awesome-product.html</loc>
<video:video>
<video:thumbnail_loc>http://www.myonlineshop.com/media/videos/super-awesome-product.jpg</video:thumbnail_loc>
<video:title>The Super Awesome Product 2012</video:title>
<video:description>We demonstrate the new super awesome product and how it betters last years super awesome product
</video:description>
<video:player_loc allow_embed="no">
http://www.myonlineshop.com/videoplayer.swf?video=superawesomeproduct</video:player_loc>
<video:duration>120</video:duration>
<video:uploader info="http://www.myonlineshop.com/users/johnboy">John Hickling</video:uploader>
</video:video>
</url>
</urlset>
9. HTML Schema
• Pass structured data to the search engines
regarding your product catalogue.
• Product data
o Name, Desription
o Price / Offers
o Manufacturer / Model
o Review Summary
• Search Results / Categories
o Number of Results
o Breadcumbs
11. More About HTML Schema...
Jono Alderson
11:45 - 12:05
Main Auditorium
12. Google Shopping / Froogle / Merchant Centre / Google Content / Base
• Can drive up to 15% of sales
• Ensure prices and shipping costs are
accurate and up to date!
• Add tracking to URLs
• The more data you provide the better
o Especially EAN / UPC / MPN
13. Google Shopping / Froogle / Merchant Centre / Google Content / Base
Result: