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IMKT120-1401B Rayl
- 1. Kenneth Rayl
- 2. So many users out there to showcase to.
- 4. • Facebook – Everyday Customer • Twitter – Direct customer interaction. • YouTube – Video showcase of the company. • Yammer! – Corporate social media.
- 5. Gate advanced topics Promotion codes Path to increased conversion
- 6. Take opportunities Talk with competition Your on, be positive!
- 8. Hendricks, Drew. "How To Convert Leads With Social Media." Forbes. Forbes Magazine, 3 Apr. 2014. Web. 6 Apr. 2014. <http://www.forbes.com/sites/drewhendricks/2014/04/03/how-to-convert-leads- with-social-media/>. Tran, Ann. "Want to Gain Influence on Social Media? Get to Work.." Entrepreneur. N.p., 1 Apr. 2014. Web. 6 Apr. 2014. <http://www.entrepreneur.com/article/232687>. Harvard Business Review Analytic Services. “The New Conversation: Taking Social Media from talk to action." Harvard Business Review. Harvard Business School , 1 June 2012. Web. 6 Apr. 2014. <http://www.sas.com/resources/whitepaper/wp_23348.pdf>.
Editor's Notes
- Kenneth RaylIMKT120Dr. PowellIP1
- Social media allows companies to access a wealth of users, many of which have often never herd of a brand before. So many people rely on social media not only to keep up with friends and family, but to spread the word on products and brands. Many people are looking at social media to make decisions on the products and services they purchase, they follow companies that they grow fond of, and they will tell the world if you did a great job, or a bad one.
- Building a social media strategy is important to the structure of the business. You don’t want to get involved in social media sites that do not benefit your presence and business. Choosing the right social network for your goals is crucial to your business, and with the right amount of social media presence it will be easy to keep up with. Making sure you don’t vest too much into social media to where it can go out of control if important. What I propose is creating accounts in Facebook, Twitter, LinkedIn, YouTube, and Yammer!.
- Starting with Facebook, this social media site is one of the largest with much marketing potential. Not only does it help target your audience, thus reaching out to new customers searching and posting keywords relevant to the business, it also allows users to interact with the company page as well as share the company with friends. Twitter is a little more personnel in the way the public can directly interact with the company account, and that interaction can be public which can be both a positive and a negative. YouTube is a great way to make media content for users to watch and share. Public service announcements, showing the company off, latest projects, even educational videos for those interested in the industry can all be done through YouTube. Finally is Yammer. This service is like a personnel social media site for companies that help close the communication gap between departments and allows for open discussion.
- The first big step in using Social Media is conversion, bringing in more new business. Gating is done when you force someone to sign up to see advanced topics, usually topics new costumers would be interested in. This allows for a database developed of potential new customers without the cost of marketing. In addition to, using promotion codes for simple operations will also allow for an increase in interest. It can be a simple service or consultation that has a certain percentage off the price, just enough to bate the client. These lead to an increase in conversion by simply using social media to promote the business with cleaver marketing in posts and media.
- You want to take the opportunity to build your brand. This can mean building new partnerships to serving as a liaison for those interested in your industry. By reaching out to your competition, to your former customers, and even those who show interest and just saying a quick “Hello” you are establishing a connection that can increase your visibility in the social network. After saying your hello start talking with your competition. See where they are going, you may find their future plans are different than yours, and thus go from competition to strategic partner. There is always something you can learn, even from your competition. Remember to have fun. Don’t be a all serious or nothing but marketing social media page. Talk to your followers, laugh at what they post, be lite and fun, it will attract customers who are looking to have a personnel relationship with a company.
- In closing, when used right you will not be like the 75% of businesses that do not know where their customers are posting about the company. With only 7% of companies using social media in their marketing tools it is not too late to hop on the social media bandwagon. Combine that with the fact the industry is changing yearly, you will never be 100% social media, but that allows you to keep the advantage over competitors. Keep building the road ahead, stay positive and supportive, and you will find a higher conversion and larger amount of loyal customers ahead.
- Hendricks, Drew. "How To Convert Leads With Social Media." Forbes. Forbes Magazine, 3 Apr. 2014. Web. 6 Apr. 2014. <http://www.forbes.com/sites/drewhendricks/2014/04/03/how-to-convert-leads-with-social-media/>.Tran, Ann. "Want to Gain Influence on Social Media? Get to Work.."Entrepreneur. N.p., 1 Apr. 2014. Web. 6 Apr. 2014. <http://www.entrepreneur.com/article/232687>.harvard business review analytic services. "the New Conversation: taking Social Media from talk to action." Harvard Business Review. Harvard Business School , 1 June 2012. Web. 6 Apr. 2014. <http://www.sas.com/resources/whitepaper/wp_23348.pdf>.