Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Share the Love: using social media to engage donorsBloomerang
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
Draws on the RCGP Social Media Highway Code, the IMO Position Paper on Social Media and the Nursing and Midwifery Code to the Use of Social Networking Sites.
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Wellness and social media - A look at Inova's FitFor50 program@chrisboyer LLC
A copy of the presentation that I gave this morning for the NESCHO/MHA conference in Boston. In this presentation, I outlined the need for wellness marketing in hospitals, how social media works well for wellness communications and then I highlighted Inova Health System's (www.inova.org) FitFor50 program (which you can find at www.fitfor50.org).
Share the Love: using social media to engage donorsBloomerang
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
Draws on the RCGP Social Media Highway Code, the IMO Position Paper on Social Media and the Nursing and Midwifery Code to the Use of Social Networking Sites.
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Wellness and social media - A look at Inova's FitFor50 program@chrisboyer LLC
A copy of the presentation that I gave this morning for the NESCHO/MHA conference in Boston. In this presentation, I outlined the need for wellness marketing in hospitals, how social media works well for wellness communications and then I highlighted Inova Health System's (www.inova.org) FitFor50 program (which you can find at www.fitfor50.org).
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
Build a Social Media Toolkit! Strategies for organisations to engage and opti...Health Evidence™
Health Evidence presented an interactive 90 minute workshop at the 2017 Cochrane Canada Symposium. Participants learned about techniques, strategies, and resources to create interactive social media content, engage on platforms, tailor strategies with analytics; and [simultaneously] built a custom social media toolkit.
Access the ‘My Social Media Toolkit’ here: http://ow.ly/jl1N30bMjFb
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
Measuring Your Pharmacy's Return on Influence
How many people is your message reaching? Who exactly is it reaching? Can you measure the impact of your efforts? What gets measured gets improved--once you understand how to answer these questions, you can significantly improve your social media marketing efforts and fortify strong relationships with your community.
Some of my favorite takeaways from 2013 South by Southwest's Health track on innovation, digital health, technology, social media, patient advocacy, and more.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Navigating the Health Insurance Market_ Understanding Trends and Options.pdfEnterprise Wired
From navigating policy options to staying informed about industry trends, this comprehensive guide explores everything you need to know about the health insurance market.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Welcome to Secret Tantric, London’s finest VIP Massage agency. Since we first opened our doors, we have provided the ultimate erotic massage experience to innumerable clients, each one searching for the very best sensual massage in London. We come by this reputation honestly with a dynamic team of the city’s most beautiful masseuses.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
2. !2
Last time in review…
• The evolution of media and growth of social media and
why healthcare stakeholders must reckon with it
• Case studies of positive outcomes from healthcare
stakeholders engaging in social media
• Resources for further exploration
3. Beneficial Applications of Social Media
• Building a specialty or sub-specialty practice
• Enhancing conversation quality and improving efficiency
• Speeding knowledge diffusion
• Promoting screening and prevention
• Raising your personal profile by being smart in public
5. !5
Learning Objectives: You will be able to
• Describe the role online search plays in consumer (and patient)
decisions
• Discuss the importance of consumer rating sites, and particularly
their proliferation in health care
• Articulate the shortcomings of physician rating sites, and their
lack of correlation with more robust measures of quality
• Develop a reputation management plan that enables you to own
the top positions in searches for your name while pushing ratings
sites down the page toward irrelevance.
6. Agenda
• Online Search and First-Impression Opportunities
• Elements of your Digital Persona, your Personal Brand
• What you Create
• Where you Participate
• What’s subject to Debate
• How you can take (more) control
7. !7
Zipf’s Law
In a large sample of words, the frequency of any word is
inversely proportional to its rank in the frequency table.
Linguist George Zipf (1935)
8. !8
Being the best in the world is seriously underrated.
Seth Godin (2007), Audio introduction to The Dip
14. !14
Why are review sites problematic?
• Small samples. Numeric ratings may come from two or
three reviews…or even one.
• No Validation. The reviewer may not even be a patient.
• Non-care factors (e.g. parking) can influence the rating.
15. !15
“Debate” Options
1. Solicit reviews on those sites from satisfied patients
2. Pay a monthly fee to a reputation management service
3. Remember what your high school organic chemistry
teacher taught you…
17. Use the other two elements of
your digital persona to drive
review sites down the page
18. What you Create
• Official bio on your organization’s web site
• Videos
• Presentation slide decks
• Doximity profile
19. Where you Participate
• Twitter
• LinkedIn
• Places where you post what you create
• YouTube - Videos
• Slideshare - presentations
• Blog - your own or a guest post on someone else’s
20. A first online impression of
my physician partner,
Farris Timimi, M.D.
Medical Director, Mayo Clinic Social Media Network
23. !23
Reputation Management Steps we Recommend
1. Claim and complete your Doximity profile
2. Create and maintain a Twitter account
3. Create and maintain a LinkedIn profile
4. Shoot and upload a video to YouTube
24. !24
Why Doximity?
• You already have a listing
• Feeds U.S. News search engine
• Opportunity to vote in specialty
rankings in Best Hospitals issue
• Time investment: minimal
25. !25
LinkedIn: The Leading Business Social Network
• A properly constructed
profile will likely make the
first page of Google
search.
• Minimal time required,
but posting updates and
links will increase
effectiveness.
26. !26
Twitter: Social Media’s Gateway Drug
• Powerful professional
networking tool.
• Find common interests
via hashtags, e.g.
#LiverCancer,
#LiverDisease,
#Hepatitis, #AASLD
• See Symplur directory
27. !27
More Activity = Higher Search Ranking
Work posts on Twitter and LinkedIn into your routine
• Post links to journal articles with brief commentary on a
regular basis
• Tweet during scientific meetings using conference
hashtag to join conversation, make connections, share
internationally
• Timely tweets have often led to media interviews
28. !28
Twitter in 10 Minutes a Week
• Identify key sources of tweetable information
• Use Tweetdeck, Buffer or Hootsuite to schedule 5-7
tweets spaced throughout the upcoming week
• Don’t be afraid to repeat a tweet
• Use moments during brief breaks to engage on you smart
phone
30. The Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of
social media tools throughout Mayo Clinic and spurring broader
and deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to
peers, and generates revenue to support mission.
31. #MCSMN: A Catalyst for Health Care Social Media
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation
37. !37
In-Person Learning and Networking Opportunities
• Social Media Residency
• June 11, Rochester, Minn.
• November 13, Jacksonville, Fla.
• December 12, Scottsdale, Ariz.
• Mayo Clinic Social Media Network Annual Conference, Nov.
14-15 in Jacksonville, Fla.
• Save $100 on registration with AASLD promo code.
38. !38
AASLD Resources
• AASLD Social Media Essentials
• What can social media do for me?
• Member Q&A Series: Why I use social media
• Social Media 101
• The Case for Social Media in Health Care
39. !39
Conclusion
• Social Media are increasingly important in society
• Colleagues are demonstrating helpful health care
applications, and effective engagement opens
opportunities
• At minimum, presence in a few selected social networks
should be part of your personal reputational hygiene