Ranjith Sriharsha Mudi has over 20 years of experience in sales, marketing, and brand management. He has helped various organizations in India strengthen their revenue through strategic marketing. Some of his roles included managing sales operations, developing business partnerships, handling tenders and negotiations, and improving customer satisfaction levels. He is skilled in areas like corporate sales, brand building, channel management, and developing business plans. Currently he works as a Deputy General Manager at Essar Steel India Ltd where he oversees sales and marketing in Andhra Pradesh.

1. RANJITH SRIHARSHA MUDI
Flat No: 502, Reliance Avans Bliss, Plot No. 30&31, Jayabheri Enclave, Gachibowli, Hyderabad - 500 032
Mobile: +91 – 99660-41666 E-mail: ranjith_sriharsha@rediffmail.com
INSTITUTIONAL & CHANNEL SALES • BRAND MANAGEMENT • SALES PLANNING
Over 20 years of steady success in developing marketing strategies and building brands to enhance the
revenue of various organizations.
KEY COMPETENCIES
 Corporate and Channel Sales Management & Development
 Sales Promotional Activities
 Brand Building & Management
 Techno Commercial Operations
 Dealers/Channels Management
 Market Penetration
 SLA & TAT Management
PROFILE
 Versatile Engineering Graduate with professional success of over 20 years predominantly in steering sales & marketing
function with Iron & Steel, Industrial Battery & Automobile Tyre & Tube Making Companies in India.
 Experience in Channel Management, Sales & Marketing Management & Business Development while performing in the
cost-efficient manner along with the unwavering quality standards.
 Experience in Strategic management functions while devising profitable Business Plans /Corporate Plans /Marketing
Strategies and positioning the company’s products & services to maximize market share.
 Demonstrated success in acquiring, converting, retaining & managing channel partners. Adept at building & maintaining
long term business relations with Clients – Internal and External
 Resourceful and competent to create win-win relationship with Corporate Client and Customers through excellent
coordination/ negotiation skills for repeat/ referral business.
 Strong team leader, builder and facilitator, fostering an atmosphere that motivates highly talented professionals to
balance high-level skills with maximum productivity.
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
ESSAR STEEL INDIA LTD. Since Feb’2007
Essar Group is a multinational conglomerate and a leading global player in the sectors of Steel, Energy, Power,
Communications, Shipping Ports & Logistics, and Construction.
Deputy General Manager
Key Products: Flat & long products of steel like Hot Rolled, Cold Rolled, Galvanizing, TMT Bars, etc.,
 Instrumental in handling & monitoring sales & marketing operations across Andhra Pradesh, developing marketing
strategies, studying the elements in a sales promotion plan while considering consumer preference to drive business
volumes.
 Spearheading a team of Sales Executives and Responsible for managing the team while training them for the professional
& work developments.
 Initiate and manage business with major Infrastructure, EPC companies, Traders and Fabricators in Telangana and Andhra
 Manage activities pertaining to tendering, negotiation and finalization of deals and order processing.
 Measuring and improving customer satisfaction levels.
 Identify & network with selected retailers for achieving preset goals on sales, distribution & visibility in existing & emerging
markets
 Recognized as the best sales manager on a repeated basis.

2. PELICAN RUBBER PVT LTD. Jun’2004 till Feb’2007
Manufacturer & Supplier of Butyl Rubber Tubes for all Automotives - from 2 wheelers to OTR vehicles
Asst. Manager – Sales & Marketing
 Introduced the concept of “Distributor – Dealer” sales in the company
 Shouldered the onus of handling country wide sales & operations by handling 18-20 distributors in India by preparing their
business plans.
 Managed the complete business operations through promotion of Avon Automotive Butyl tube brand in all the states of
India.
 Increased the top-line revenue from Rs….. Cr to Rs….. Cr in a span of 30 months
Expanded the “Radial Range” of tubes from 4 standard sizes to 17 sizes in close coordination with the R&D and production
teams
 Converted apprx 60% of credit sales to advance / immediate payments terms thereby drastically improving the chas flow
and profitability of the company
 Achieved a turnover of Rs.9 Crore as against the assigned target of Rs. 5 Crore
NED ENERGY LTD Nov’2001 till May’2004
Manufacturer of Maintenance Free Valve Regulated Lead Acid (VRLA ) Batteries
Asst Manager - Marketing
 Responsible for sales & marketing of various types of battries.
 Instrumental in establishing long term working relationships with CGMTS in Kolkata and many other state telecom circles
 Deftly conducted presentations & seminars explaining the entire product basket of the company and enumerating the
various benefits and unique features vis-à-vis competitor’s products.
 Played key role in organizing various marketing campaigns and meets.
 Bagged orders from various Government telecom circles & power distribution companies for VRLA batteries, worth Rs. 13
crores.
SRI SATYADEVA AGENCIES Apr’1996 till Sep’2001
Manager – Sales & Marketing
 Effectively identified & developed channel partners including dealers & distributors.
 Managed the complete business operations through promotion of MYPOL brand of Automotive Butyl Rubber tubes in,
Coastal Andhra Pradesh.
 Overall responsible for profit & loss of the company and fulfilling the statutory compliances.
SRI RAMADAS PAPER BOARDS PVT LTD Mar’1995 till Mar’1996
Jr. Manager – Planning
 Involved in effective planning and implementation of production schedules for manufacture of Kraft Paper that is widely
used in Packing (Corrugation) Industry.
EDUCATIONAL & PROFESSIONAL CREDENTIALS
BACHELOR OF ENGINEERING (Mechanical) – 1993 - Bangalore University, Bangalore
Intermediate board of Education – 1989 – JKC College, Guntur (AP)
SSC – 1987 – Adarsha Bala Mandir, TP Gudem (AP)
Date of Birth: 15th February’1972; Passport: Available; Language Known: English, Hindi & Telugu
References: Available on Request