Rand Fishkin, Moz. The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of the aging brain” as Nautilus described it. This week, at Business of Software Europe, I was asked to give a talk on this topic, and created a short, visual set of slides. Typically, I put those on my Slideshare and have enough detail in them to be useful, but this presentation is an exception and, as such, I’ve instead opted to turn the talk into a blog post. More at www.businessofsoftware.org

1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
What I’d Change; What I’d Keep the
Same; And What I Don’t Yet Know

2. 8 Things I’d
Change

3. #1: Learn Software Engineering

4. #2: Spend Time atAnother
Startup or Two

5. #3: Reject No-Touch Onboarding

6. #4: Push My Investors to Be Tougher With Me

7. #5: Only Launch EVPs, Not MVPs

8. Via Intercom’s “Jobs
to Be Done”

9. #6: Hire Less. Build Less. Focus More.

10. #7: Pay More for Fewer, Proven Hires

11. #8: Sell Early. Start Again.

12. 7 Things I’d
Keep the Same

13. #1: Geraldine

14. #2:

15. #3: IC vs. PW Tracks

16. #4: Marketing First. Product Second.

17. #5: Live Our Customers’ Lives

18. #6: Raise Capital (at least this time)

19. #7: Choose a Sector Other StartupsAvoid

20. 5 Mysteries I
Don’t Yet Know

21. #1: Multiple Products vs. Singular Focus
2007-2014 2015-2016

22. #2: Whether I’m any good at designing software, or just
got lucky a few times early on.

23. #3: Self-Service vs. Enterprise SaaS
bit.ly/saasdatalist

24. #4:Acquisitions vs. Build-In-House

25. #5: Making Work Personal

26. I urge you to make your own 3 lists:
What you’d change.
What you’d keep the same.
Mysteries you don’t yet know.

27. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
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