How to build an MVP
as a non-­‐tech founder

Agenda • What is an
MVP? • How to • Don’t quest for users, go for tangible market • Go as Niche as possible • Bootstrap • Don’t wait, start awareness now • Go SAS

Perfect example of a non-tech
founder who made it big? KEVIN ROSEFOUNDER of:

What is a MVP? Minimum
Viable Product • The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Why a MVP?

Why a MVP? When you’re
starting to develop a new app, whether mobile or web, doing an MVP is the best way to do it because it’s lean and agile. Meaning for more versions faster and often to create the best, ultimate app.

MVP Cost Quotes

Big MVPs Cost & Time
estimation (TNW)

How So? i l d
it u bu o yo d ully? essf Succ

1.Don’t quest for users, GO
for a tangible market.

People make the mistake of
going after thousands of users.

About how many startups fail?

90% of them.

Remember Napster?

$ 33.5 million into a
platform GOODBYE

Them, along with MySpace, failed
to evolve with their user needs, yet they had millions of users.

2. Go as Niche as
possible

How to get a niche
product… Find a problem to solve It’s more engaging and later profitable. Kitchen cabinet software, niche eh?

With niche, you get… More
effective networking, more effective marketing, and room for expansion.

If you want to go
BIG, think small.

3. Bootstrap it.

Initially, you might start off
with NOTHING for the initial costs of your business but what you have in your piggy bank.

Only 16% of business owners
take a paycheck from their start up their first year

You might NEVER get money
from investors EVER

That’s good, you’re debt free
& won’t owe any money to anyone but yourself.

AND you are not beholden
to anyone. You are your OWN BOSS

So, use your resources

This means… • Having interns
• PR/market yourself (contact press and media, Social Media) • Outsource

4. Don’t wait, start your
awareness now.

Stop worrying, you can start
telling people about your product now.

We built your MVP in
2 months. You don’t start marketing it until one year later….. Why wait that long?

Don’t focus too hard on
perfection. Don’t concern yourself with bug fixes. Your agency can fix those as time goes by.

Why waiting hurts… • Someone
else can get to your niche market 1st. • You spent all of your investment or personal money already and you never quite launched.

Resulting in a
failure

5. Go SaaS

A software as service in
which applications are hosted by a service provider and made available through the internet. SaaS?

Why SaaS?

It’s an estimated 21 billion
dollar market by 2015 (Statspotting)

SaaS benefits -Easier administration -Automatic
updates -Compatibility (All users have same software version) -Easier collaboration -GLOBAL accessibility

Point is…You don’t need to
be a tech person to build an MVP. Follow these steps and you can easily build your app and service product into something successful.

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