The document discusses how to write an effective business plan summary in a concise manner. It recommends keeping the business plan summary to one page plus by using clear and economical language to describe the one-line pitch, business summary, target market, sales/marketing strategy, financial projections, team, and intellectual property. The summary should be a pleasure to write, read, update, and share in order to have productive conversations with investors and other stakeholders.

12. Website, LLC Financials Year 1 Year 2 Year 3 Customers Revenues Avg. Sell Price

13. Service & Products, LLC Financials Year 1 Year 2 Year 3 Revenues Gross Profit Net Profit

14. “Plus”

15. Competitive Matrix Cincinnati Hamburgers Cincinnati Hamburgers Convenience * You determine the competitive axis Taste Terry’s FlippDaddy’s McDonald’s

16. Cash Flow Projection

21. Go for it!