SlideShare a Scribd company logo
1 of 32
Download to read offline
Autobooks Product &
Engineering
LET’S GET BACK TO SHIPPING
Chris Spiek
Co-founded the Re-Wired Group
Formalized Jobs-to-be-Done with
Bob Moesta and Clay Christensen
Helped Facebook, Intercom,
Basecamp define product
strategy
Head of Product at Auth0
Chief Product Officer at
Autobooks
Business of Software 2013
3
Chris Spiek
Co-founded the Re-Wired Group
Formalized Jobs-to-be-Done with
Bob Moesta and Clay Christensen
Helped Facebook, Intercom,
Basecamp define product
strategy
Head of Product at Auth0
Chief Product Officer at
Autobooks
Justin Dickow Jobs-to-be-
Done practitioner since 2017
Previously Director of
Product and Head of
Engineering at The Tweddle
Group
Currently VP of Engineering
at Autobooks
6
What do small business owners hire us to do?
7
Why aren’t we hitting the bullseye?
8
We shipped the
wireframe
9
How did we build this?
10
Assigned tasks
to engineers
Fixed scope +
variable time
Estimates
11
Assigned a project
to a team.
Fixed time +
variable scope
Appetites
The Experiment Worked
12
The Experiment Worked
13
The Pile Up
• The data shows we can
quadruple sign ups with a
simple UI change
• Our underwriting process
could easily be converting
500% its current rate with a
small change
• The drop off from sign up to
active users is 95%, we could
5x activation if we just
leverage data we already
have!
14
That's a legacy API you're talking
about changing, our new policy is to
port them over to the new
framework first. Add 4 weeks to your
appetite and we'll talk.
There are 30 different integrations
where we get that data depending
on the financial institution. This
project is a minefield of corner cases
that you haven't considered.
This is easy... first we just need to
finish rebuilding our CI/CD pipelines,
move everything to a managed
Kubernetes cluster, and finally
deprecate our custom feature
flagging for Launch Darkly
The Breakdown
• High emotion interactions
• Conversations about
problems, not solutions
• Every idea is a bad idea
• We're too busy
• You have more to figure
out before we will
commit to doing that
18
We had to figure out what was going on
19
• What is everyone
working on?
• Where is all this stuff
coming from?
• What does all this stuff
add up to?
• Who is making these
decisions?
It was working when engineers could focus on
big problems
20
• Engineering has their own
projects to address deeper
technical challenges and a
growing maintenance
burden
• There's high priority
technical work coming from
every direction
It was working when engineers could focus on
big problems
21
Aaand we're
drifting back to
scrum
• Engineering has their own
projects to address deeper
technical challenges and a
growing maintenance
burden
• There's high priority
technical work coming from
every direction
We need to produce an
input that engineering
could work with in this
new reality
22
We're a different business now
How we did it
(2 steps)
1. Set the Appetite up front
24
• Product
frames the problem or
opportunity
• In v1 product shaped a
project and said "We have
a 6 week appetite for this"
• In v2 we're saying, "What
can we do in 6 weeks?"
1. Set the Appetite up front
25
How do we know what we can do in 6 weeks?
• Product
frames the problem or
opportunity
• In v1 product shaped a
project and said "We have
a 6 week appetite for this"
• In v2 we're saying, "What
can we do in 6 weeks?"
2. Dedicate a Senior Engineer to work alongside
product
26
• Progress happens
synchronously
• What are all of our options that
fit this appetite?
• Query the database
• Review the code
2. Dedicate a Senior Engineer to work alongside
product
27
• Progress happens
synchronously
• What are all of our options that
fit this appetite?
• Query the database
• Review the code
The output is a project that
engineering can work on
2. Dedicate a Senior Engineer to work alongside
product
28
• Progress happens
synchronously
• What are all of our options that
fit this appetite?
• Query the database
• Review the code
The outcome is that product
and engineering agree on a
path forward
There is hope.
It's time to
get un-stuck
and start
shipping
again
• Not hitting the mark?
o Assign a project to a dedicated team.
Use an appetite instead of an estimates.
Use fixed time and variable scope. They
need to deliver a house.
• Not shipping?
o Sr. Engineers dedicated to shaping the
next project with the product manager.
Find a shape that fits the appetite
together.
• Reach out for help
29
I joined Autobooks as a frontend
engineer, started immediately working
on a project that would help the
company grow. We shipped on time,
and I got a mention from our CEO and
applause at the next company all
hands meeting.
Let’s connect:
Thank You!
Chris Spiek - @chriscbs
Justin Dickow - @jujodi
BoSUSA23 | Chris Spiek & Justin Dickow | Autobooks Product & Engineering

More Related Content

Similar to BoSUSA23 | Chris Spiek & Justin Dickow | Autobooks Product & Engineering

From Project to Product: Don't You Dare Mess With Planning
From Project to Product: Don't You Dare Mess With PlanningFrom Project to Product: Don't You Dare Mess With Planning
From Project to Product: Don't You Dare Mess With PlanningCprime
 
Consultant management proposal
Consultant management proposalConsultant management proposal
Consultant management proposalriteshnarkhede1
 
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...Eric Wu
 
The Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCThe Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCuxpin
 
Managing Multiple Projects Within E-Business Suite Upgrade_PPT
Managing Multiple Projects Within E-Business Suite Upgrade_PPTManaging Multiple Projects Within E-Business Suite Upgrade_PPT
Managing Multiple Projects Within E-Business Suite Upgrade_PPTKyle Lambert
 
CDC 3D Printing Energy Light
CDC 3D Printing Energy LightCDC 3D Printing Energy Light
CDC 3D Printing Energy LightEllen Palmer
 
A Tale from the Upstream Path
A Tale from the Upstream PathA Tale from the Upstream Path
A Tale from the Upstream PathTesora
 
From Project to Product: “Big Rock” Constraints and How to Overcome Them
From Project to Product: “Big Rock” Constraints and How to Overcome ThemFrom Project to Product: “Big Rock” Constraints and How to Overcome Them
From Project to Product: “Big Rock” Constraints and How to Overcome ThemCprime
 
Crafting a central product narrative
Crafting a central product narrativeCrafting a central product narrative
Crafting a central product narrativeAlex Pandel
 
Agile & Lean @ MediaGeniX
Agile & Lean @ MediaGeniXAgile & Lean @ MediaGeniX
Agile & Lean @ MediaGeniXESUG
 
The road to faster mock-ups: How we built and shared our design system
The road to faster mock-ups: How we built and  shared our design systemThe road to faster mock-ups: How we built and  shared our design system
The road to faster mock-ups: How we built and shared our design systemandrewdenty
 
What's Agile ? Introduction to Agile methods
What's Agile ? Introduction to Agile methodsWhat's Agile ? Introduction to Agile methods
What's Agile ? Introduction to Agile methodsBruno Sbille
 
Real Options: How and When (not) to take Decisions
Real Options: How and When (not) to take DecisionsReal Options: How and When (not) to take Decisions
Real Options: How and When (not) to take DecisionsAgileCoach.net
 
Product is Hard - Marty Cagan
Product is Hard - Marty CaganProduct is Hard - Marty Cagan
Product is Hard - Marty CaganAnthony Marter
 
Commissioning for Profit, Performance and Windsurfing Bomex 2016
Commissioning for Profit, Performance and Windsurfing Bomex 2016  Commissioning for Profit, Performance and Windsurfing Bomex 2016
Commissioning for Profit, Performance and Windsurfing Bomex 2016 Murray Guy
 
Product Development Process Improvement - A Post-Mortem
Product Development Process Improvement - A Post-MortemProduct Development Process Improvement - A Post-Mortem
Product Development Process Improvement - A Post-MortemChief Innovation
 
Using an Agile Framework in a BI Team
Using an Agile Framework in a BI TeamUsing an Agile Framework in a BI Team
Using an Agile Framework in a BI TeamCatherine Carleton
 
Where refactoring meets big $$$
Where refactoring meets big $$$Where refactoring meets big $$$
Where refactoring meets big $$$Michał Gruca
 
Synchro software. Fundamentally changing the way. Construction Projects are d...
Synchro software. Fundamentally changing the way. Construction Projects are d...Synchro software. Fundamentally changing the way. Construction Projects are d...
Synchro software. Fundamentally changing the way. Construction Projects are d...Infor-media
 

Similar to BoSUSA23 | Chris Spiek & Justin Dickow | Autobooks Product & Engineering (20)

From Project to Product: Don't You Dare Mess With Planning
From Project to Product: Don't You Dare Mess With PlanningFrom Project to Product: Don't You Dare Mess With Planning
From Project to Product: Don't You Dare Mess With Planning
 
Beyond projects
Beyond projectsBeyond projects
Beyond projects
 
Consultant management proposal
Consultant management proposalConsultant management proposal
Consultant management proposal
 
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...
Introduction to Agile Software Development - Eric Wu - MBAX6360 New Product D...
 
The Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCThe Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMC
 
Managing Multiple Projects Within E-Business Suite Upgrade_PPT
Managing Multiple Projects Within E-Business Suite Upgrade_PPTManaging Multiple Projects Within E-Business Suite Upgrade_PPT
Managing Multiple Projects Within E-Business Suite Upgrade_PPT
 
CDC 3D Printing Energy Light
CDC 3D Printing Energy LightCDC 3D Printing Energy Light
CDC 3D Printing Energy Light
 
A Tale from the Upstream Path
A Tale from the Upstream PathA Tale from the Upstream Path
A Tale from the Upstream Path
 
From Project to Product: “Big Rock” Constraints and How to Overcome Them
From Project to Product: “Big Rock” Constraints and How to Overcome ThemFrom Project to Product: “Big Rock” Constraints and How to Overcome Them
From Project to Product: “Big Rock” Constraints and How to Overcome Them
 
Crafting a central product narrative
Crafting a central product narrativeCrafting a central product narrative
Crafting a central product narrative
 
Agile & Lean @ MediaGeniX
Agile & Lean @ MediaGeniXAgile & Lean @ MediaGeniX
Agile & Lean @ MediaGeniX
 
The road to faster mock-ups: How we built and shared our design system
The road to faster mock-ups: How we built and  shared our design systemThe road to faster mock-ups: How we built and  shared our design system
The road to faster mock-ups: How we built and shared our design system
 
What's Agile ? Introduction to Agile methods
What's Agile ? Introduction to Agile methodsWhat's Agile ? Introduction to Agile methods
What's Agile ? Introduction to Agile methods
 
Real Options: How and When (not) to take Decisions
Real Options: How and When (not) to take DecisionsReal Options: How and When (not) to take Decisions
Real Options: How and When (not) to take Decisions
 
Product is Hard - Marty Cagan
Product is Hard - Marty CaganProduct is Hard - Marty Cagan
Product is Hard - Marty Cagan
 
Commissioning for Profit, Performance and Windsurfing Bomex 2016
Commissioning for Profit, Performance and Windsurfing Bomex 2016  Commissioning for Profit, Performance and Windsurfing Bomex 2016
Commissioning for Profit, Performance and Windsurfing Bomex 2016
 
Product Development Process Improvement - A Post-Mortem
Product Development Process Improvement - A Post-MortemProduct Development Process Improvement - A Post-Mortem
Product Development Process Improvement - A Post-Mortem
 
Using an Agile Framework in a BI Team
Using an Agile Framework in a BI TeamUsing an Agile Framework in a BI Team
Using an Agile Framework in a BI Team
 
Where refactoring meets big $$$
Where refactoring meets big $$$Where refactoring meets big $$$
Where refactoring meets big $$$
 
Synchro software. Fundamentally changing the way. Construction Projects are d...
Synchro software. Fundamentally changing the way. Construction Projects are d...Synchro software. Fundamentally changing the way. Construction Projects are d...
Synchro software. Fundamentally changing the way. Construction Projects are d...
 

More from Business of Software Conference

BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your Job
BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your JobBoSUSA23 | Greg Baugues | Someone Using AI Will Take Your Job
BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your JobBusiness of Software Conference
 
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...Business of Software Conference
 
BoSON23 | Tim Wilkinson | Making First Hire Product Managers Work
BoSON23 | Tim Wilkinson | Making First Hire Product Managers WorkBoSON23 | Tim Wilkinson | Making First Hire Product Managers Work
BoSON23 | Tim Wilkinson | Making First Hire Product Managers WorkBusiness of Software Conference
 
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing EngineBoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing EngineBusiness of Software Conference
 
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote CompaniesBoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote CompaniesBusiness of Software Conference
 
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the WorldBoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the WorldBusiness of Software Conference
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBusiness of Software Conference
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBusiness of Software Conference
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBusiness of Software Conference
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBusiness of Software Conference
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBusiness of Software Conference
 

More from Business of Software Conference (20)

BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your Job
BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your JobBoSUSA23 | Greg Baugues | Someone Using AI Will Take Your Job
BoSUSA23 | Greg Baugues | Someone Using AI Will Take Your Job
 
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...
BoSUSA23 | Kyle Bazzy & Derik Sutton | Rethinking Sales From the Demand Side ...
 
BoSON23 | Tim Wilkinson | Making First Hire Product Managers Work
BoSON23 | Tim Wilkinson | Making First Hire Product Managers WorkBoSON23 | Tim Wilkinson | Making First Hire Product Managers Work
BoSON23 | Tim Wilkinson | Making First Hire Product Managers Work
 
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing EngineBoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine
BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine
 
BoSON23 | Mark Gibson | Better B2B Sales
BoSON23 | Mark Gibson | Better B2B SalesBoSON23 | Mark Gibson | Better B2B Sales
BoSON23 | Mark Gibson | Better B2B Sales
 
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote CompaniesBoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies
BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies
 
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the WorldBoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World
BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World
 
BoSEU24 | Ninnu Campbell | How to Make People Fail
BoSEU24 | Ninnu Campbell | How to Make People FailBoSEU24 | Ninnu Campbell | How to Make People Fail
BoSEU24 | Ninnu Campbell | How to Make People Fail
 
BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEOBoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
 
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive TeamsBoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
 
BoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another CenturyBoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another Century
 
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super PowersBoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
 
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ FrameworkBoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
 
BoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven PlanningBoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven Planning
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
 

Recently uploaded

Mastering Agility_ Unveiling the Power of Agile Project Management.pdf
Mastering Agility_ Unveiling the Power of Agile Project Management.pdfMastering Agility_ Unveiling the Power of Agile Project Management.pdf
Mastering Agility_ Unveiling the Power of Agile Project Management.pdfEnterprise Wired
 
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...kamrulShuva
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementNorah Medlin
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceGDSC PJATK
 
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样rtgdfgss
 
Mastering Compassion: A Heavenly Perspective on Leadership
Mastering Compassion: A Heavenly Perspective on LeadershipMastering Compassion: A Heavenly Perspective on Leadership
Mastering Compassion: A Heavenly Perspective on LeadershipbluetroyvictorVinay
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfmarcuskenyatta275
 
Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateVICTOR MAESTRE RAMIREZ
 
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdf
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdfUniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdf
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdfEnterprise Wired
 
Dehradun🌹Vip ℂall Girls ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...
Dehradun🌹Vip ℂall Girls  ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...Dehradun🌹Vip ℂall Girls  ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...
Dehradun🌹Vip ℂall Girls ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...Mumbai Escorts
 
Management 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxManagement 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxssuserf63bd7
 
UX in an Agile World - Scrum Gathering
UX in an Agile World -   Scrum GatheringUX in an Agile World -   Scrum Gathering
UX in an Agile World - Scrum GatheringKaizenko
 

Recently uploaded (12)

Mastering Agility_ Unveiling the Power of Agile Project Management.pdf
Mastering Agility_ Unveiling the Power of Agile Project Management.pdfMastering Agility_ Unveiling the Power of Agile Project Management.pdf
Mastering Agility_ Unveiling the Power of Agile Project Management.pdf
 
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project Management
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to Excellence
 
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样
原版定制(UBC毕业证书)加拿大英属哥伦比亚大学毕业证原件一模一样
 
Mastering Compassion: A Heavenly Perspective on Leadership
Mastering Compassion: A Heavenly Perspective on LeadershipMastering Compassion: A Heavenly Perspective on Leadership
Mastering Compassion: A Heavenly Perspective on Leadership
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
 
Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor Certificate
 
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdf
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdfUniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdf
Uniting Efficiency and Quality_ The Synergy of Lean Management and Six Sigma.pdf
 
Dehradun🌹Vip ℂall Girls ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...
Dehradun🌹Vip ℂall Girls  ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...Dehradun🌹Vip ℂall Girls  ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...
Dehradun🌹Vip ℂall Girls ❤Heer 931579xxxx💟 Full Trusted ℂALL GIRLS IN Dehradu...
 
Management 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxManagement 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docx
 
UX in an Agile World - Scrum Gathering
UX in an Agile World -   Scrum GatheringUX in an Agile World -   Scrum Gathering
UX in an Agile World - Scrum Gathering
 

BoSUSA23 | Chris Spiek & Justin Dickow | Autobooks Product & Engineering

  • 2. Chris Spiek Co-founded the Re-Wired Group Formalized Jobs-to-be-Done with Bob Moesta and Clay Christensen Helped Facebook, Intercom, Basecamp define product strategy Head of Product at Auth0 Chief Product Officer at Autobooks
  • 4. Chris Spiek Co-founded the Re-Wired Group Formalized Jobs-to-be-Done with Bob Moesta and Clay Christensen Helped Facebook, Intercom, Basecamp define product strategy Head of Product at Auth0 Chief Product Officer at Autobooks
  • 5. Justin Dickow Jobs-to-be- Done practitioner since 2017 Previously Director of Product and Head of Engineering at The Tweddle Group Currently VP of Engineering at Autobooks
  • 6. 6
  • 7. What do small business owners hire us to do? 7
  • 8. Why aren’t we hitting the bullseye? 8
  • 10. How did we build this? 10
  • 11. Assigned tasks to engineers Fixed scope + variable time Estimates 11 Assigned a project to a team. Fixed time + variable scope Appetites
  • 14. The Pile Up • The data shows we can quadruple sign ups with a simple UI change • Our underwriting process could easily be converting 500% its current rate with a small change • The drop off from sign up to active users is 95%, we could 5x activation if we just leverage data we already have! 14
  • 15. That's a legacy API you're talking about changing, our new policy is to port them over to the new framework first. Add 4 weeks to your appetite and we'll talk.
  • 16. There are 30 different integrations where we get that data depending on the financial institution. This project is a minefield of corner cases that you haven't considered.
  • 17. This is easy... first we just need to finish rebuilding our CI/CD pipelines, move everything to a managed Kubernetes cluster, and finally deprecate our custom feature flagging for Launch Darkly
  • 18. The Breakdown • High emotion interactions • Conversations about problems, not solutions • Every idea is a bad idea • We're too busy • You have more to figure out before we will commit to doing that 18
  • 19. We had to figure out what was going on 19 • What is everyone working on? • Where is all this stuff coming from? • What does all this stuff add up to? • Who is making these decisions?
  • 20. It was working when engineers could focus on big problems 20 • Engineering has their own projects to address deeper technical challenges and a growing maintenance burden • There's high priority technical work coming from every direction
  • 21. It was working when engineers could focus on big problems 21 Aaand we're drifting back to scrum • Engineering has their own projects to address deeper technical challenges and a growing maintenance burden • There's high priority technical work coming from every direction
  • 22. We need to produce an input that engineering could work with in this new reality 22 We're a different business now
  • 23. How we did it (2 steps)
  • 24. 1. Set the Appetite up front 24 • Product frames the problem or opportunity • In v1 product shaped a project and said "We have a 6 week appetite for this" • In v2 we're saying, "What can we do in 6 weeks?"
  • 25. 1. Set the Appetite up front 25 How do we know what we can do in 6 weeks? • Product frames the problem or opportunity • In v1 product shaped a project and said "We have a 6 week appetite for this" • In v2 we're saying, "What can we do in 6 weeks?"
  • 26. 2. Dedicate a Senior Engineer to work alongside product 26 • Progress happens synchronously • What are all of our options that fit this appetite? • Query the database • Review the code
  • 27. 2. Dedicate a Senior Engineer to work alongside product 27 • Progress happens synchronously • What are all of our options that fit this appetite? • Query the database • Review the code The output is a project that engineering can work on
  • 28. 2. Dedicate a Senior Engineer to work alongside product 28 • Progress happens synchronously • What are all of our options that fit this appetite? • Query the database • Review the code The outcome is that product and engineering agree on a path forward
  • 29. There is hope. It's time to get un-stuck and start shipping again • Not hitting the mark? o Assign a project to a dedicated team. Use an appetite instead of an estimates. Use fixed time and variable scope. They need to deliver a house. • Not shipping? o Sr. Engineers dedicated to shaping the next project with the product manager. Find a shape that fits the appetite together. • Reach out for help 29
  • 30. I joined Autobooks as a frontend engineer, started immediately working on a project that would help the company grow. We shipped on time, and I got a mention from our CEO and applause at the next company all hands meeting.
  • 31. Let’s connect: Thank You! Chris Spiek - @chriscbs Justin Dickow - @jujodi