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The Lean Startup#leanstartup Eric Ries (@ericries) http://StartupLessonsLearned.com
What is a startup? ,[object Object]
Nothing to do with size of company, sector of the economy, or industry,[object Object]
Most Startups Fail
Most Startups Fail
Most Startups Fail
Most Startups Fail ,[object Object]
We can do better.
This talk is about how.,[object Object]
Traditional management practices fail- general management” as taught to MBAs ,[object Object]
Not just for “two guys in a garage”,[object Object]
I’
The Pivot ,[object Object]
They started out as digital cash for PDAs, but evolved into online payments for eBay.
They started building BASIC interpreters, but evolved into the world's largest operating systems monopoly.
They were shocked to discover their online games company was actually a photo-sharing site.
Pivot: change directions but stay grounded in what we’ve learned. ,[object Object]
A Tale of Two Startups
Startup 1
Stealth Startup Circa 2001
All about the team
A good plan? ,[object Object]
Raise plenty of capital.
Hire the absolute best and the brightest.
Hire an experienced management team with tons of startup experience.
Focus on quality.
Build a world-class technology platform.
Build buzz in the press and blogosphere.,[object Object]
Crippled by “shadow beliefs” that destroyed the effort of all those smart people.,[object Object],[object Object],[object Object],[object Object]
Raise plenty of capital.
Hire the absolute best and the brightest.
Hire an experienced management team with tons of startup experience.
Focus on quality.
Build a world-class technology platform.
Build buzz in the press and blogosphere.,[object Object]
IMVU
IMVU
New plan ,[object Object]
Charged from day one
Shipped multiple times a day (by 2008, on average 50 times a day)
No PR, no launch
Results 2009: profitable, revenue > $20MM,[object Object]
In traditional business, value is created by delivering products or services to customers
In a startup, the product and customer are unknowns. We need a new definition of value for startups: validated learning about customers,[object Object]
Agile Product DevelopmentUnit of Progress: A line of Working Code “Product Owner” or in-house customer Problem: known Solution:unknown
Lean StartupUnit of Progress: Validated Learning About Customers ($$$) Customer Development Hypotheses, Experiments, Insights Problem:unknown Data, Feedback, Insights Solution:unknown Agile Development
Minimize TOTAL time through the loop
There’s much more… Build Faster Unit Tests Usability Tests Continuous Integration Incremental Deployment Free & Open-Source  Components Cloud Computing Cluster Immune System Just-in-time Scalability Refactoring Developer Sandbox Minimum Viable Product Learn Faster Split Tests Customer Interviews Customer Development Five Whys Root Cause Analysis Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Archetypes Cross-functional Teams Semi-autonomous Teams Smoke Tests Measure Faster Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Real-Time Alerting Predictive Monitoring Measure Faster Split Tests Clear Product Owner Continuous Deployment Usability Tests Real-time Monitoring Customer Liaison
Myth #1 Myth Lean means cheap. Lean startups try to spend as little money as possible. Truth The Lean Startup method is not about cost, it is about speed.
Myth #2 Myth The Lean Startup is only for Web 2.0/internet/consumer software companies. Truth The Lean Startup applies to all companies that face uncertainty about what customers will want.
Myth #3 Myth Lean Startups are small bootstrapped startups. Truth Lean Startups are ambitious and are able  to deploy large amounts of capital.
Myth #4 Myth Lean Startups replace vision with dataor customer feedback. Truth Lean Startups are driven by a compelling vision, and are rigorous about testing each element of this vision
Thanks! ,[object Object]
http://StartupLessonsLearned.com
In print: http://bit.ly/SLLbookbeta

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2010 08 19 The Lean Startup TechAviv

Editor's Notes

  1. I’m not leaving you, I’m pivoting to another man
  2. Truth: The Lean Startup method is not about cost, it is about speed. Lean Startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers, and a disciplined approach to product development.
  3. Truth: The Lean Startup methodology applies to all companies that face uncertainty about what customers will want. This is true regardless of industry or even scale of company: many large companies depend on their ability to create disruptive innovation. Those general managers are entrepreneurs, too. And they can benefit from the speed and discipline of starting with a minimum viable product and then learning and iterating continuously.
  4. Truth: There’s nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. Because lean startups focus on validating their riskiest assumptions first, they sometimes charge money for their product from day one – but not always.
  5. Truth: Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality. They use customer development, split-testing, and actionable analytics as vehicles for learning about how to make their vision successful. But they do not blindly do what customers tell them, nor do they mechanically attempt to optimize numbers. Along the way, they pivot away from the elements of the vision that are delusional and double-down on the elements that show promise.