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Peter has done a few uncommon things in his career. He built a product business out of a consulting business, he has built a company to $12 million ARR without external funding, as a developer, he has consistently undervalued the other elements a business needs to be successful. Though it has turned out OK, Peter discusses some of the challenges of making the jump from consulting to a product business and consider some of the key things that he wished he had done sooner as he built Teamwork.com