1. Mari Anne Snow
CEO – SophiaThink
June 23, 2015
Building a Consolidated Digital Program:
Boost your business and maintain your sanity.

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Feeling a little overwhelmed?
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STEP #1 – Clarify your business goals
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 Marketing objectives
 B2C vs B2B
 Business/Revenue targets
 Target customer

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STEP #2 – Identify your target customer
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STEP 3#: Ease into it
 Google yourself – establish a baseline.
 Pick channels used by your customers.
 Start small.
 Point everything to your website.
 Email is still effective.
 Tie your efforts to your business goals.
 Give it time, it takes longer than you think.
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QUICK NOTE: NOT a job for the intern
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STEP #4: Owned vs rented real estate
 Control
 URLs
 Data
 Analytics
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STEP #5: Make your website the destination
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STEP #6: Build and maintain your list
 Email marketing still works.
 Understand the law.
 Build it, don’t buy it.
 Refresh often - 02020.
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STEP #7 – Automate….
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….And measure
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STEP #8: Focus on what matters
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 Never confuse “likes”
with revenue.
 Activity without a
call-to-action is
meaningless.
 Posting without
engagement or
eyeballs is just
talking to yourself.

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STEP #9: Dialogue vs monologue
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Talking to yourself about yourself
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STEP #10: Have a maintenance plan
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In closing
1. Establish your business objectives/target customer.
2. Start with your website; mobile-friendly and centralized.
3. Build/maintain your email list.
4. Start slowly, follow your customers.
5. Automate and measure.
6. Use knowledgeable resources.
7. Dialogue + engagement = amplification + acceleration.
8. You can’t take “likes” to the bank.
9. Maintenance is critical.
10.Nothing is free.
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17. Copyright © 2014 SophiaThink, LLC. All rights reserved.
Thank you!
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18. Contact
Information
http://www.linkedin.com/in/mariannesnow1
Mari Anne Snow
CEO, SophiaThink
401.286.9828
msnow@sophiathinkconsulting.com
or
www.sophiathinkconsulting.com
www.sophiathinkblog.com
@SophiaThink
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