Rajiv Bajaj, the Managing Director of Bajaj Auto since 2005, holds degrees in mechanical engineering and manufacturing systems, and has significantly impacted manufacturing, supply chain management, and product development. Under his leadership, the Pulsar series became a leading motorcycle brand in India, marked by various accolades including Business Leader of the Year in 2014. Bajaj Auto, founded in 1926, focuses on value-based manufacturing and has diversified its product line while establishing a strong presence in the motorcycle market.

1. Rajiv Bajaj
(Managing Director, BBaajjaajj AAuuttoo)
My Management Guru
BByy
JJuussttiinn TThhoommaass

2. BBiiooggrraapphhyy
Rajiv Bajaj (born on 21st Dec 1966)
He is a graduate in MMeecchhaanniiccaall EEnnggiinneeeerriinngg from
Pune University in 1988 and in 1990 he did his ME in
“MMaannuuffaaccttuurriinngg SSyysstteemmss EEnnggiinneeeerriinngg” from Warwick
University UK
He is the Managing Director of Bajaj Auto since 2005
He has since worked at bajaj auto in the areas of
Manufacturing
Supply Chain Management
Research &Development
Engineering
Marketing and Sales

3. CCaarreeeerr
• 11999900--9933: Officer on Special Duty Introduced `Streamlined
Manufacturing Systems (SMS)` to enhance production quality and
productivity.
• 11999933--22000000: GM(Products) / VP(Products) Redefined the product
portfolio and the product development process. Conceived and
implemented the Chakan Plant as a live engineering laboratory.
Restructured the Supply Chain for superior development capability
and greater economies of scale.
• 22000000--22000055: President/ IT Managing Director Realigned marketing and
sales while introducing some of the successful new products into
selective international markets. Joined the Board of Bajaj Auto on
March 5, 2002.
• 22000055 oonnwwaarrddss: Managing Director Developed the Corporate theme of
Profitable Growth through a cross-functional effort of Winning
Products, Satisfied Customers, and Lean Operations.

4. AAwwaarrddss
2007 - Rashtrabhusan Award by FIE (Fuel
Instruments and Engineering)
2014 - Business leader Of The Year by NDTV
2014- Business man of the year by CNN IBN

5. Pulsar
He introduced the Pulsar
Series in India
The 1st Pulsar was launched
in 2002
Pulsar is the leader in the
150 cc + segment in India
Comes in 180 , 200 , 220
variant

6. Key Competitors
Apache (TVS)
Xtreme (Hero)
FZ (Yamaha)
GS 150 R ( Suzuki)
Unicorn (Honda)
11/03/14 6

7. AAbboouutt CCoommppaannyy
The company was founded in 1926
JJaammnnaallaall BBaajjaajj was the Founder
RRaahhuull BBaajjaajj is the current chairman
Bajaj group has 34 companies
Tie up with KKaawwaassaakkii in late 1990s
Company has an Alliance with KKTTMM
33rrdd llaarrggeesstt iinn wwoorrlldd,, 22nndd llaarrggeesstt motorcycle
manufacturer in India
Bajaj Auto's has in all three plants, two at Waluj and
Chakan in Maharashtra and one plant at Pant Nagar
in Uttranchal, western India.

8. TThhee FFllyyiinngg
LLOOGGOO

9. TTAAGGLLIINNEE

10. HHiieerraarrcchhyy ooff PPrroodduuccttss

11. VViissiioonn aanndd MMiissssiioonn
VViissiioonn
• To attain World Class Excellency by
demonstrating Value added products to
customers
MMiissssiioonn
• Focus on value based manufacturing
• Total elimination of wastes
• Pollution free & safe environment

12. TTEECCHHNNOOLLOOGGYY
First company to come up
with DDTTSSi in bikes…
Again he introduced
44VVaallvvee TTrriippllee SSppaarrkk in flagship
Model PPuullssaarr 220000NNSS

13. BBuussiinneessss SSttrraatteeggyy
• Extensive R & D focus.
• Widespread distribution
network.
• Cutting edge Technological
• product
• High export to domestic
sales ratio.

14. CCoonncclluussiioonn
Rajiv Bajaj has strategically taken a decision to
diversify into pulsar manufacturing.
Pulsar is now making major contribution to the
bottom line of the company
He also stopped manufacturing scooters for which
Bajaj was once a market leader so as to concentrate on
bikes
His dynamic leadership has helped the company to
become a leader in motorcycle manufacturing
He has demonstrated business acumen in longing
of new products and innovative technology