Rajiv Bajaj is the Managing Director of Bajaj Auto, a leading Indian motorcycle manufacturer. He took over leadership of the company in 2001 and shifted its focus from scooters to motorcycles, launching the highly successful Bajaj Pulsar motorcycle in 2002. Under his leadership, Bajaj Auto has established itself as a market leader in India for motorcycles and Rajiv Bajaj is now taking the company to a global scale. His management philosophy focuses on providing value to customers through quality, safety, and service.

1. IntroductIon
Business Icon
Presented By : Kali Prasad Choudhury

2. Rajiv Bajaj
(Managing Director , Bajaj Auto )
My Management Guru

3. About
 Rajiv Bajaj (Born December 21 1966) :
Rajiv Bajaj is the Managing Director of
Bajaj Auto since 2005.
 Son of Rahul Bajaj , chairman of Bajaj
Group , Bajaj is the distinction holder in
mechanical engineering from the college
of Pune , and also has a Master’s Degree
with distinction in manufacturing systems
engineering from the University of
Warwick , UK .

4. Key of Success :
Rajiv Bajaj joined Bajaj auto’s manufacturing division in
1990 when the company dominated the market for motor
scooters & three wheelers.
In such time , consumers started preferring Motor Cycles
instead of the Motor Scooters .
Rajiv Bajaj took control of the business in 2001 .Rajiv
decided to stop making the company’s legendary scooters to
focus on Motor Cycles .

5. He started a team of young engineers & come up with a
product that was more stylish then others available in india .
Bajaj Auto , established itself as one of the market leaders
in india for Motor cycles.
Bajaj is now taking the business up to the next global
touch .
His Management Mantra is
“God is in the details ,
Profit in niches.’’

6. Founder of Bajaj Pulsar :
Rajiv Bajaj was the
inventor of the most stylish
bike, Pulsar in india.
The first Pulsar launched
in 2002.
Pulsar is the leader in the
150 cc + segment in india.
Comes in 180 , 200 ,220
variant.

7. Vision and Mission :
Vision : To attain World Class Excellency
by demonstrating Value added to customers.
 Mission :
Focus on value based Manufacturing .
Total elimination of wastages.
Pollution free and safe environment

8. Awards :
2007 - Rashtrabhusan Award by FIE
(Fuel Instruments and Engineering)
2014 - Business leader Of The Year by
NDTV
2014- Business man of the year by CNN
IBN

9. Competitors

10. Market Strategy :

11. FUTURE GOALS:
Continuously launching bikes with
new technologies like ‘Digital Twin
Spark - Swirl induction’ (DTS-Si)
engine.
Along with Renault they are ready to
launch their new concept car ‘Bajaj
lite’.

12. Conclusion :
Bajaj is India’s largest automobile manufacturer.
They firmly believe in “PROVIDING THE CUSTOMER
VALUE FOR MONEY, FOR YEARS” through their products &
services.
Quality, safety & service has been given as much
considerations as productivity, cost & delivery