The document provides information about Bharat Earth Movers Limited (BEML), a public sector undertaking in India. It discusses BEML's corporate structure, products, manufacturing units, marketing network, and collaborators. Some key points: - BEML was established in 1964 and manufactures mining equipment, rail coaches, and defense products. It has three manufacturing units in Bangalore, Mysore, and Kolar Gold Fields. - The company's products include bull dozers, hydraulic excavators, dump trucks, rope shovels, motor graders, and railway coaches. - It has a nationwide marketing network and exports products to over 50 countries. Collaborators include Komatsu, Indresco

1. CASE PRESENTATION
ON
Bharat earth movers limited
(bEML)

2. GROUP MEMBERS
SHAFIQ.M
SWETA PAVAN
CHANDAN JORAPUR
PALLAVI SAYED
BHUSHAN SOYEB ALI
SASIDHARAN

3. introduction
BEML Ltd was established in May 1964 as a Public Sector
Undertaking for manufacture of Rail Coaches & Spare Parts
and Mining Equipment at its Bangalore complex. The
Government of India has partially disinvested and presently
owns around 54% of total equity. BEML, a ‘Miniratna-Category-
1’, plays a important role in serving India’s core sectors like
Defence, Rail, Power, Mining and Infrastructure. BEML’s
products are exported to more than 56 countries. As part of
company’s globalization strategy, the company has expanded
its global reach by opening local offices in Indonesia and Brazil
recently in addition to Malaysia and China.

4. CORPORATE STRUCTURE
It consist of a whole-time Chairman and Managing
Director who is assisted by ten Directors, of whom five
are whole time (Marketing, Finance, Production, R & D,
and HRD).

5. COMPANY PROFILE
The Corporate headquarters is located in Bangalore.
The Company has three manufacturing units located at
Mysore, Kolar Gold fields (KGF), and Bangalore. It has a
n R & D center at KGF. The company has a marketing
network covering all parts of the country its subsidiary,
Vigyan Industries, is located at Tarikere (Karnataka).

6. PRODUCTS
BULL DOZERS HYDRAULIC EXCAVATORS DUMP TRUCKS
ROPE SHOVELS MOTOR GRADER
WHEEL LOADERS

7. RAILWAY PRODUCTS
RAIL COACHES TRACK LAYING EQUIPMENTS

8. Manufacturing Units
i) BANGALORE COMPLEX:
BEML Limited (formerly known as Bharat Earth Movers
Limited) as a full-fledged corporation was established in
1964 with Bangalore Complex as the mother unit. The
Bangalore Complex (the then Rail Coach Factory) was in
existence from 1947 as a part of Aircraft Factory (currently
Hindustan Aeronautics Limited). Initially, the division was
manufacturing Rolling Stock producing various models of
Broad Gauge Coaches. Subsequently, over the years, the
metro coaches and some of the defense products
manufacture also has been added in this complex.

9. II) Kolar Gold Fields (KGF) Complex
This is located at about 100 km from Bangalore.
Here BEML has established an extensive
manufacturing base it a skilled workforce of over
6000. This unit manufactures a state-of-the-art
bulldozer, hydraulic excavators, wheel loaders,
rope shovers and walking draglines for the mining
and construction industry.

10. Marketing
BEML Limited has nationwide marketing network for
sales and service of construction equipment spread
across 22 States, the National Capital Region and 2
Union Territories.
Apart from the domestic market penetration,
BEML’s machines reach over 52 countries worldwide
covering Asia, Africa, Europe, Latin America and the
Middle East. With the plans to increase global
presence, BEML has set up overseas office and
entering strategic alliances. Shoring up its revenues
in the International Business is an immediate
priority to BEML. It has established its international
offices in China and warehouse at Malaysia. BEML
has already established marketing base in Brazil,
which will be followed by an assembly plant.

12. COLLABORATORS
BEML has collaboration with world leaders such
as :-
KOMATSU – Japan
INDRESCO MARION – USA
KOMATSU DRESSER – USA
OMNIPOL – Czech Republic
VOEST ALPINE - Australia

13. Question And Answers

14. 1). What are the obstacles faced & opportunities
available for BEML in liberalized market ?
OBSTACLES OPPORTUNITIES
•Cutthroat competition
Infrastructure sectors
•Product up gradation
Construction equipment sector
•Cost maximization
•Decline in efficiency of
working capital

15. 2)What should BEML do to increase its efficiency ?
PRODUCT DEVELOPMENT
IMPLEMENTATION OF ERP
TRAINING FACILITIES

16. 3).What marketing strategies should BEML adopt in the
liberalised market ? Justify your answer.
Implementation of an integrated ERP System across the
entire organization.
Adoption of global best practices for optimization.
Standardisation of procedure and report.
Strong support from Senior Management.
Extensive Training.
To achieve the goals of Paperless office, it enable in
corporation of notes/text by users in the e-Procurement
system

17. 4).Can you perform SWOT analysis to understand the
business capabilities of BEML ?
STRENGTH WEAKNESS
 BEML STAND  High cost of production.
 Employees dissatisfaction
Adequate manufacturing facilities
with ISO 9001 certification  Outdated Technology
Wide market network and wide adopted
product range. Delay in decisions due
 Very strong R&D facilities. to procedures and authority
Fast changing market
 Customer Satisfaction. conditions.
 Huge skilled labour force at
Permitting private sector
manufacturing centre for manufacturing and
Increased government support for supplying railway
exports. requirements.

18. OPPURTUNITIES THREATS
Demand for small and medium To become globally standard.
range equipments.
To implement modern
 Access for latest technology. technologies.
Growth potential in core sectors  Entry of Multinational
like mining, construction, Companies
Infrastructure, defence and
Increased competition in mining
railways.
segment due to the entry
 BEML Limited has a very good of MNC’S to Indian market.
opportunity in field of Material
moving equipments.

19. s

20. QUESTIONS