it's all about the product which is beneficial for the hairs.

1. Presented by:-
KRATI AGARWAL

2. SECTOR INFORMATION
FMCG(fast moving consumer goods) are the 4th largest sector in Indian economy.
There are three segments in FMCG:-
1. Food and beverages
2. Personal care
3. Healthcare
This sector is expected to grow a CAGR of 27.8% to reach US$ 103.7 billion by 2020.

3. GROWTH PATTERN
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016 2017F 2018F 2019F 2020F
Trends in FMCG revenues over the years

4. FIVE PORTER OF FMCG
BARGAINING POWER OF
BUYERS
 High – low switching cost
COMPETITIVE RIVALRY
 Give different discounts to be
in a mainframe brands limits
competition
THREATS OF SUBSTITUTE
 Price
 High presence of multiple
brands
BARGAINING POWER OF
SUPPLIERS
 Dictate the price through
local sourcing
THREATS OF NEW
ENTRANTS
 Spending on advertisements
more
Huge investments in setting up
distribution network

5. COMPANY OVERVIEW
Godrej consumer products is one of the leading emerging markets company
The company has min 5 products segments namely air freshners , liquid detergents,
hair colour , soaps, household insecticides.
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
• Strong brand portfolio
• Widespread distribution network across india
• Focus on innovation
• Self competition affects market share
• Lack of scale
• Rapidly growth in rural market
• Inorganic expansion
• Growing personal care market
• Intense competition from recognized companies
abundance of counterfeit products
• FDI in retail

6. • Urban and Semi Urban
SEGMENT
• Middle class and above
TARGETING
• Beauty with care
POISITIONING

7. PRODUCT PORTFOLIO
•Hit
•Good knight
•Ezee
•Genteel
•Cinthol Godrej Vigil
•Godrej No. 1
•Fairglow
•Shikakai
•Godrej Shaving
•Expert

8. COMPANY NEWS
Oct 11 , 2019
Godrej consumer products Q2 PAT seen up 24.5% YoY to Rs. 445.6cr:kotak
May 06,2019
Godrej consumer : domestic business a tough nut to crack; stay on the sidelines.
COMPETITIOR ANALYSIS
• HUL has been one of the biggest competitor for godrej consumer products
• It has revenue of $ 396.8 billion
• Dabour’s revenue is of $85.33 billion
• Unilever market share is $56.3billion

9. PRODUCT INFORMATION
Adhuna Bhabani and Osh Bhabani, they set up bblunt in 2004 , growing the business from a single salon to
the company that it is today.
India’s 1st unisex hair salon, with international styling standards. 1st salon to design looks for major
Bollywood features films.
SWOT ANALYSIS
•Largest selling hair colour
•No irritation to skin and eyes
•Focused customer value
STRENGTH
•Limited semi-urban penetration which can be a huge market
•Low penetration in rural and semi urban markets
•Low awareness
WEAKNESS
•Tie-up and start of brand own hair saloons
•Global expansion and international presence
•New and untapped segments
OPPORTUNITIES
•Increasing competition from local manufactures
•Increasing competition from sophisticated formulations cream and gels
THREATS

10. MARKETING MIX OF THE BBLUNT
Godrej consumer products entered in the premium hair colour category with
BBLUNT.
The BBLUNT range of hair care and styling products will be pitted almost directly
against L’Oreal’s salon brand Kerastate.
Being a market leader in the mass hair colour segment with 25 % share.

11. PRODUCT AND PRICE
Salon Secret High Shine Crème Hair
Colour
Honey , Light Golden Brown 5.32
Rs. 185
100g+8ml
Salon Secret High Shine Crème Hair
Colour
Blueberry , Blue Black 2.10
Rs. 185
100g+8ml
Full On Volume Conditioner
For Fine Hair
Rs. 450
200g
Intense Moisture
Hair Serum
Rs. 500
75ml

12. PLC OF BBLUNT GODREJ

13. BOSCH’S FINANCIAL ANALYSIS
0.00%
0.01%
0.02%
0.03%
0.04%
0.05%
0.06%
0.07%
0.08%
0.09%
2000
2100
2200
2300
2400
2500
2600
2700
2015 2016 2017 2018 2019
Changes In Direct Cost
Direct Cost Changes in Direct Cost
-0.25%
-0.20%
-0.15%
-0.10%
-0.05%
0.00%
0.05%
0.10%
0.15%
0.20%
0
500
1000
1500
2000
2500
2015 2016 2017 2018 2019
Changes In Indirect Cost
Indirect Cost Changes in Indirect Cost
NET PROFIT 30.90 , GROSS PROFIT MARGIN 25.41
Ayear-on-year growth in the NetProfitmarginisanindicatorthattheoverallprofitabilityofBoschisincreasing

14. Working Capital For the year 2019
Working Capital for the year = Current Assets – Current Liabilities
for 2019=4688.41 – 3891.78
=798.68 Rs (cr)
Debt- Equity ratio of the company
Debt equity ratio=total liability/shareholder equity
=1738.39/4926.16
=0.35%
Fixed Assets
GCPL has added Rs.125.93cr of fixed assets in its current year. Before in 2018 the amount of fixed
assets was Rs1066.36cr after which in 2019 it was increased to Rs 1192.29 cr, which clear says
that the company has purchased some more fixed assets to company.

15. ORGANIZATION STRUCTURE

16. JOB DESCRIPTION & JOB SPECIFICATION
1. Marketing 2. Finance 3. Human
Resource
Major experience in new product development and tool development
Drive qualification process in co-ordination with CFT(design, quality , manufacturing and
marketing) for timely completion on the NPD/NPI
Handle OEM supply chain in responsible way
Responsible for new product development/new product introduction
Study and understand the engineering drawings, feasibility study-manufacturing limitations,
determine production sequence and estimate cycle time & cost
Active participation in different initiatives such as greening supply chain
Responsible for the tool cost target price, tool supplier identification and timely tool
development of press part, lamination punching tool

17. TRAINING NEEDS OF GODREJ
Godrej always focus and expected by their employees that they all are energetic , creative professional
with a burning desire to perform, learn and grow godrej could well be right place to build our career.
Teamwork is work performed by a team. The quality of teamwork may be measured by analyzing the
effectiveness of the collaboration in the following ways:
1.communication
2.coordination
3.balance of contributions
4. mutual support
5. effort
6. cohesion

18. Organization culture is an idea in the field of organizational studies and management which
describes the psychology, attitudes, experiences, beliefs and values (personal and cultural
values) of an organization. High Values - High Performance´ is what defines the work culture at
Godrej. A strong commitment to our values and a high performance brings with it the rewards,
be it your growth or compensation in the organization.