Lenskart is an Indian eyewear company founded in 2010 by Peyush Bansal. It operates both online and through exclusive offline stores, offering eye checkups and a wide range of affordable, high-quality eyewear products. Lenskart utilizes an omni-channel business model and innovative technology like virtual try-on. Its marketing strategies include online and television advertisements. The company has experienced rapid revenue growth in recent years and competes with other Indian eyewear brands.

1. Submitted By- AYUSH GUPTA
202110902120022
Bsc. BT 2nd year
CASE STUDY ON
LENSKART
SHRI RAMSWAROOP MEMORIAL UNIVERSITY
DEVA ROAD LUCKNOW
SubmittedTo- Mr. Gyan RanjanYadav
Faculty Of IMCE

2. 4/25/2023 Annual Review 2
Agenda
 INTRODUCTION
 ABOUT FOUNDER
 LOGO
 KEY FACTORS
 BUSINESS MODEL
 MARKETING STRATEGY
 REVENUE
 COMPETITOR

3. Introduction
 Lenskart is an Indian eyewear company
that was founded in 2010 by Peyush
Bansal .
 The brand is known for its affordable and
high-quality eyewear products and has
become one of the leading eyewear
companies in India.
 Lenskart is an e-commerce platform
which specialises in eyewear accessories.
.

4. 4/25/2023 Annual Review 4
• The platform operates in both online and offline distribution modes,
offering its customers the liberty to purchase products either online or
through their exclusive offline stores.
• The company facilitates a range of services such as home eye checkups.
• Lenskart recently earned the unicorn company status towards the end of
2019.

5. 4/25/2023 Annual Review 5
About Founder
• Peyush Bansal is the founder and CEO of Lenskart, an
Indian eyewear company that he founded in 2010 alongside
Amit Chaudhary and Sumeet Kapahi.
• Peyush Bansal is a graduate of the Indian Institute of
Technology (IIT) Delhi and has worked with companies like
Microsoft and Dell before starting Lenskart.

6. LOGO
“The Lens that Fits Your Eye”

7. 4/25/2023 Annual Review 7
1. Disruptive business model:
• Lenskart's business model is based on a unique omni-channel
strategy, which combines online and offline retail channels.
• This has helped Lenskart reach a wider audience and cater to
customers who prefer online as well as offline shopping.
Key factors:

8. 4/25/2023 Annual Review 8
2. Affordable and high-quality products:
• Lenskart has a wide range of eyewear products that cater to different customer
needs and preferences.
• The brand offers affordable and high-quality products that are designed
to meet the needs of different age groups and lifestyles.

9. 4/25/2023 Annual Review 9
3. Innovative technology:
• Lenskart has leveraged innovative technology to enhance the customer experience.
• The brand has a 3D virtual try-on feature on its website, which allows customers to try on
eyewear virtually and choose the best fit.
• The brand also uses AI-based technology to help customers find the right pair of glasses
based on their face shape and preferences.

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4. Strong customer focus:
• Lenskart has always put its customers at the center of its business operations.
• The brand also offers a 14-day return policy and a one-year warranty on its products,
which has helped build trust and confidence among customers.
5. Strong leadership and team:
• Lenskart's success can also be attributed to the strong leadership and team that
has been built by the founder.
• The brand has a team of experts who are passionate about
eyewear and are committed to the brand's vision and values.

11. 4/25/2023 Annual Review 11
Business Model of Lenskart
 Innovative Feature include
 First frame free
 Exchange old frame for new
 Virtual try on
 Try at home
 Business Strategies
 Discounting strategy
 Fashion driven model
 Inventory based model

12. 4/25/2023 Annual Review 12
Marketing Strategies of Lenskart
 Online Campaign
 To create a branding of
lenskart .
 Televsion Advertisement
 To promote their brand to a
wider audience

13. 4/25/2023 Annual Review 13
Revenue of Lenskart in last 2 years

15. 4/25/2023 Annual Review 15
REFERENCES:-
• https://bootcamp.uxdesign.cc/lenskart-case-study-product-growth-
9996e28bf303
• https://dhandhokaro.com/lenskart-case-study/
• https://www.slideshare.net/lenskart/lenskart-story-39694773

16. Thank
You !!
THANK
YOU !!