Bajaj Auto is India's fourth largest motorcycle manufacturer established in 1945. It initially sold imported two and three-wheelers before obtaining a license to manufacture vehicles in India. Bajaj has expanded its production, launched many new models over the decades, and entered strategic partnerships. It focuses on innovation, quality control, research and development, and eco-friendly technologies. Bajaj utilizes various marketing strategies tailored to different models and demographics. It is committed to community development and corporate social responsibility.
The document provides an overview of Bajaj Auto, an Indian vehicle manufacturer. It discusses the company's history and product portfolio, which includes scooters, motorcycles, and auto rickshaws. The document analyzes Bajaj's products in the 150cc category, including the Pulsar 150 and Discover 150. It also includes a SWOT analysis, BCG matrix analysis, Porter's five forces analysis, and discussion of Bajaj's market segmentation, targeting, positioning, and branding strategies.
Bajaj Auto Ltd. is an Indian motorcycle and auto manufacturer founded in 1945. It operates plants in Maharashtra and Uttaranchal, India. The company's key products include motorcycles in the Discover, Pulsar, and Avenger series. It employs around 1,000 people at its Chakan, Maharashtra plant visited for this report. Bajaj Auto has grown significantly since obtaining a manufacturing license in 1960 and becoming a leading motorcycle brand in India with international sales as well.
Bajaj Auto and Yamaha are two major motorcycle manufacturers in India. Bajaj was founded in 1926 and is headquartered in Pune, making a variety of scooters, motorcycles, and auto rickshaws. Yamaha entered India in 1982 and focuses on serving customers through innovative design and technology. Both companies have extensive product portfolios, target the youth market through advertising, and compete for market share in India's growing motorcycle industry.
Bajaj Auto is India's leading two-wheeler manufacturer that promotes its brands like Avenger, Pulsar, Platina, and XCD-135 through various sales promotion strategies. For new brand launches, Bajaj promotes primarily through television, newspapers, road shows, hoardings, and test drives. Ogilvy & Mather handles promotion of Pulsar, while Lowe Lintas promotes Discover. Platina promotion is handled internally by Bajaj Auto due to its lower-segment targeting. Effectiveness is measured by comparing campaign costs to sales revenue generated. While most strategies proved successful, one promotional scheme positioning the CD-100 as a Rs. 1,000 bike backfired when discontinued.
Bajaj Auto Limited is India's largest motorcycle manufacturer and third largest in the world. It has three manufacturing plants in India and produces a range of motorcycles through extensive use of automation and technology. Bajaj focuses on entry-level motorcycles and has succeeded in capturing major market shares in India through competitive pricing, financing options, and a large dealership network. It continues investing in new product development, manufacturing improvements, and sustainability initiatives to maintain growth and profitability.
Hero MotoCorp Ltd. is the largest manufacturer of two-wheelers worldwide, based in India. It was previously a joint venture between Hero Group and Honda that began in 1984. Hero MotoCorp produces motorcycles known for fuel efficiency and low cost that helped it grow rapidly. In 2011, Hero Group bought out Honda's stake, allowing Hero to export internationally for the first time. Hero MotoCorp maintains over 50% market share in India and continues to be the number one two-wheeler company by volume globally.
The document provides an overview of Bajaj Auto, an Indian vehicle manufacturer. It discusses the company's history and product portfolio, which includes scooters, motorcycles, and auto rickshaws. The document analyzes Bajaj's products in the 150cc category, including the Pulsar 150 and Discover 150. It also includes a SWOT analysis, BCG matrix analysis, Porter's five forces analysis, and discussion of Bajaj's market segmentation, targeting, positioning, and branding strategies.
Bajaj Auto Ltd. is an Indian motorcycle and auto manufacturer founded in 1945. It operates plants in Maharashtra and Uttaranchal, India. The company's key products include motorcycles in the Discover, Pulsar, and Avenger series. It employs around 1,000 people at its Chakan, Maharashtra plant visited for this report. Bajaj Auto has grown significantly since obtaining a manufacturing license in 1960 and becoming a leading motorcycle brand in India with international sales as well.
Bajaj Auto and Yamaha are two major motorcycle manufacturers in India. Bajaj was founded in 1926 and is headquartered in Pune, making a variety of scooters, motorcycles, and auto rickshaws. Yamaha entered India in 1982 and focuses on serving customers through innovative design and technology. Both companies have extensive product portfolios, target the youth market through advertising, and compete for market share in India's growing motorcycle industry.
Bajaj Auto is India's leading two-wheeler manufacturer that promotes its brands like Avenger, Pulsar, Platina, and XCD-135 through various sales promotion strategies. For new brand launches, Bajaj promotes primarily through television, newspapers, road shows, hoardings, and test drives. Ogilvy & Mather handles promotion of Pulsar, while Lowe Lintas promotes Discover. Platina promotion is handled internally by Bajaj Auto due to its lower-segment targeting. Effectiveness is measured by comparing campaign costs to sales revenue generated. While most strategies proved successful, one promotional scheme positioning the CD-100 as a Rs. 1,000 bike backfired when discontinued.
Bajaj Auto Limited is India's largest motorcycle manufacturer and third largest in the world. It has three manufacturing plants in India and produces a range of motorcycles through extensive use of automation and technology. Bajaj focuses on entry-level motorcycles and has succeeded in capturing major market shares in India through competitive pricing, financing options, and a large dealership network. It continues investing in new product development, manufacturing improvements, and sustainability initiatives to maintain growth and profitability.
Hero MotoCorp Ltd. is the largest manufacturer of two-wheelers worldwide, based in India. It was previously a joint venture between Hero Group and Honda that began in 1984. Hero MotoCorp produces motorcycles known for fuel efficiency and low cost that helped it grow rapidly. In 2011, Hero Group bought out Honda's stake, allowing Hero to export internationally for the first time. Hero MotoCorp maintains over 50% market share in India and continues to be the number one two-wheeler company by volume globally.
presentation on financial statement of hero moto corpsayed124
This document outlines an internship project completed by Sayed Nabil at Hero MotoCorp Ltd. It includes an acknowledgment, declaration, objectives, introduction to the company, milestones, leadership team, product line, organizational structure, and employees profile. The project analyzed Hero MotoCorp's financial statements over five years including the profit and loss account, balance sheet, and cash flow statement to understand the company's financial performance and position. Key ratios were calculated and trends analyzed. The document provides an overview of Hero MotoCorp as the background for Nabil's financial analysis internship project.
This document is the annual report of Hero MotoCorp for fiscal year 2010-2011. It discusses Hero MotoCorp's transition from being a partnership with Honda to becoming an independent company. It highlights the company's new corporate identity and vision to become a global leader in motorcycle mobility solutions. It also briefly outlines the company's financial performance for the year, including record sales of over 5.4 million two-wheelers and total net income of Rs. 19,670 crore, representing strong 5-year growth rates.
Founder - Jamnalal Bajaj
Year of Establishment -1926
Industry Automotive - Two & Three Wheelers Business
Group -The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Bajaj Auto Limited is India's largest manufacturer of two-wheelers and three-wheelers. It was founded in 1926 and started production in 1945. Some of its popular motorcycle models include the Pulsar, Discover, and RE-Rickshaw. The Pulsar is the leader in the 150cc+ segment in India with a 43% market share. The Discover is the highest selling 125cc bike in India. The RE-Rickshaw dominates the domestic passenger vehicle market with a 63% share. Going forward, Bajaj aims to strengthen its position in key segments, expand internationally, and launch new affordable vehicles.
This document summarizes a presentation about Bajaj Auto Ltd. It discusses the company's history, products, market segments, organizational structure, financial performance, and SWOT analysis. Bajaj Auto is a major Indian vehicle manufacturer known for scooters, motorcycles, and auto rickshaws. It is India's largest exporter of two and three-wheelers. While Bajaj enjoys strong financials and manufacturing capabilities, it could further develop new products, tap export markets, and target younger consumers to maintain growth.
This document provides an overview of Bajaj Auto Ltd, an Indian motorcycle and auto manufacturer. It discusses Bajaj's history beginning in 1945, products including motorcycles, scooters, and commercial vehicles. Financial data on sales and income are presented from 2005-2010. The management structure, vision, and social responsibility efforts are described. A SWOT analysis identifies strengths in R&D, distribution and performance products, while weaknesses include lack of brand recognition globally. Opportunities exist in emerging markets and new vehicle segments, while threats include low-cost competition.
Hero Moter is a large Indian conglomerate that began as a bicycle components manufacturer in the 1940s. It has grown to become the world's largest motorcycle manufacturer, producing over 3 million motorcycles annually under the Hero Honda brand. The Hero Group philosophy focuses on providing affordable transportation products to customers while also caring for employees and business partners. It emphasizes engineering satisfaction for all stakeholders through quality products and an innovative culture.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
This document discusses Bajaj Auto Limited, an Indian motorcycle and three-wheeler manufacturing company. It provides an introduction to the company and its products. The document then outlines Bajaj Auto's vision, mission, and activities at the corporate, division, and strategic business unit levels. It performs a SWOT analysis and discusses Porter's 5 Forces model and the BCG matrix as they relate to Bajaj Auto. Finally, it provides a brief overview of Bajaj's progress over the years.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.Projects Kart
The document discusses Yamaha Motor India's plans to launch the YZF-R15 sports bike in India. This would be Yamaha's first sports bike in India and would aim to fulfill Indian fans' dreams of riding a Yamaha R1-style bike at a more affordable price point. The R15 is expected to have a 150cc engine and incorporate racing technology from Yamaha's flagship R1 superbike. This launch would be significant in shaking up India's two-wheeler market by introducing a new segment of affordable sports bikes. Yamaha hopes the R15 will extend the brand's reputation for performance bikes to a wider audience in India.
Hero Motocorp is an Indian motorcycle manufacturer founded in 1984 as a joint venture between Hero Cycles and Honda. It is now the largest motorcycle manufacturer in the world. The company's mission is to provide mobility solutions and empower customers in India and globally. It manufactures motorcycles from 97CC to 225CC engines, selling across India as well as Latin America and Africa. Key strategies include expanding its product portfolio and global reach, improving efficiency, and investing in branding.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
This document provides an overview of an management thesis on the automobile industry in India, with a focus on Bajaj Auto Ltd and their Pulsar bikes. It discusses the growth of the two-wheeler industry in India and key factors driving demand. It then provides a detailed profile of Bajaj Auto, including their history, brands, models, market share, financial performance, awards, and outlook. Bajaj Auto is one of the largest manufacturers of two- and three-wheelers in India and globally. Their Pulsar brand has been very successful in the premium motorcycle segment of the Indian market.
"Finance accounting of hero motocorp" THESIS By Hitesh PatidarHitesh Patidar
This file give you information on brief about Hero motocorp Financial System and Growth. This file is very good for Investor who are invest there money in HERO MOTOCORP
This annual report document from Hero MotoCorp Ltd provides an overview of the company's corporate identity rebranding from Hero Honda to Hero MotoCorp, its financial performance in 2010-11, and its goals and strategies for the future. Some key points:
- Hero Honda is now called Hero MotoCorp to reflect a renewed global focus
- In 2010-11, the company launched 6 new models, sold over 5 million units, and maintained leadership positions in the domestic motorcycle market
- Financial highlights show sustained growth over 5 years across various metrics like sales, profits, ROCE
- The company aims to leverage its capabilities and partnerships to expand globally while sustaining domestic leadership
Bajaj Auto is India's largest manufacturer of motorcycles below 200cc. It serves four main segments with different models - the below 125cc segment with the Platina, the 125-150cc segment with the Discover, the 150-200cc segment with the Pulsar, and above 200cc with the Pulsar 220 and Avenger. While the Platina is Bajaj's highest selling model, the company is trying to move more customers to its executive and premium segments. However, this has been difficult in the current economic environment of high inflation and interest rates.
The document provides information about Hero Group, a leading Indian business conglomerate. It discusses Hero Group's history, vision, mission, companies, products, marketing strategy, chairman, exports, and registration process for the United Nations Global Marketplace (UNGM). Hero Group started as a bicycle manufacturer and has expanded into motorcycles, automotive parts, software and other industries over the years.
This document provides an overview of Bajaj Auto, a major Indian motorcycle and auto rickshaw manufacturer. It discusses Bajaj's history and products, operations across multiple plants, partnerships, and financial performance. Key points covered include Bajaj being India's 2nd largest motorcycle maker, producing vehicles like the Pulsar, Discover, and auto rickshaws. The document also reviews Bajaj's suppliers, distribution network through dealers and depots, ISO certifications, and financial details like revenues and market share.
Rahul Bajaj is a renowned Indian businessman who heads the Bajaj Group, a conglomerate with interests in various industries. He took over leadership of Bajaj Auto in 1965 and transformed it into one of India's most successful companies. Throughout his career, Rahul Bajaj has received numerous awards and honors for his business achievements and contributions to the Indian economy.
Rahul Bajaj is an Indian businessman and chairman of Bajaj Group. He took over as chairman of Bajaj Auto in 1965 at a young age of 26. Under his leadership, Bajaj Auto grew to become the top scooter manufacturer in India in the 1980s. He established new factories, launched new models like the popular Bajaj Chetak scooter, and navigated challenges to rebuild the company's success. Rahul Bajaj is credited with creating one of India's most successful companies and is respected for his business and entrepreneurial expertise.
presentation on financial statement of hero moto corpsayed124
This document outlines an internship project completed by Sayed Nabil at Hero MotoCorp Ltd. It includes an acknowledgment, declaration, objectives, introduction to the company, milestones, leadership team, product line, organizational structure, and employees profile. The project analyzed Hero MotoCorp's financial statements over five years including the profit and loss account, balance sheet, and cash flow statement to understand the company's financial performance and position. Key ratios were calculated and trends analyzed. The document provides an overview of Hero MotoCorp as the background for Nabil's financial analysis internship project.
This document is the annual report of Hero MotoCorp for fiscal year 2010-2011. It discusses Hero MotoCorp's transition from being a partnership with Honda to becoming an independent company. It highlights the company's new corporate identity and vision to become a global leader in motorcycle mobility solutions. It also briefly outlines the company's financial performance for the year, including record sales of over 5.4 million two-wheelers and total net income of Rs. 19,670 crore, representing strong 5-year growth rates.
Founder - Jamnalal Bajaj
Year of Establishment -1926
Industry Automotive - Two & Three Wheelers Business
Group -The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Bajaj Auto Limited is India's largest manufacturer of two-wheelers and three-wheelers. It was founded in 1926 and started production in 1945. Some of its popular motorcycle models include the Pulsar, Discover, and RE-Rickshaw. The Pulsar is the leader in the 150cc+ segment in India with a 43% market share. The Discover is the highest selling 125cc bike in India. The RE-Rickshaw dominates the domestic passenger vehicle market with a 63% share. Going forward, Bajaj aims to strengthen its position in key segments, expand internationally, and launch new affordable vehicles.
This document summarizes a presentation about Bajaj Auto Ltd. It discusses the company's history, products, market segments, organizational structure, financial performance, and SWOT analysis. Bajaj Auto is a major Indian vehicle manufacturer known for scooters, motorcycles, and auto rickshaws. It is India's largest exporter of two and three-wheelers. While Bajaj enjoys strong financials and manufacturing capabilities, it could further develop new products, tap export markets, and target younger consumers to maintain growth.
This document provides an overview of Bajaj Auto Ltd, an Indian motorcycle and auto manufacturer. It discusses Bajaj's history beginning in 1945, products including motorcycles, scooters, and commercial vehicles. Financial data on sales and income are presented from 2005-2010. The management structure, vision, and social responsibility efforts are described. A SWOT analysis identifies strengths in R&D, distribution and performance products, while weaknesses include lack of brand recognition globally. Opportunities exist in emerging markets and new vehicle segments, while threats include low-cost competition.
Hero Moter is a large Indian conglomerate that began as a bicycle components manufacturer in the 1940s. It has grown to become the world's largest motorcycle manufacturer, producing over 3 million motorcycles annually under the Hero Honda brand. The Hero Group philosophy focuses on providing affordable transportation products to customers while also caring for employees and business partners. It emphasizes engineering satisfaction for all stakeholders through quality products and an innovative culture.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
This document discusses Bajaj Auto Limited, an Indian motorcycle and three-wheeler manufacturing company. It provides an introduction to the company and its products. The document then outlines Bajaj Auto's vision, mission, and activities at the corporate, division, and strategic business unit levels. It performs a SWOT analysis and discusses Porter's 5 Forces model and the BCG matrix as they relate to Bajaj Auto. Finally, it provides a brief overview of Bajaj's progress over the years.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.Projects Kart
The document discusses Yamaha Motor India's plans to launch the YZF-R15 sports bike in India. This would be Yamaha's first sports bike in India and would aim to fulfill Indian fans' dreams of riding a Yamaha R1-style bike at a more affordable price point. The R15 is expected to have a 150cc engine and incorporate racing technology from Yamaha's flagship R1 superbike. This launch would be significant in shaking up India's two-wheeler market by introducing a new segment of affordable sports bikes. Yamaha hopes the R15 will extend the brand's reputation for performance bikes to a wider audience in India.
Hero Motocorp is an Indian motorcycle manufacturer founded in 1984 as a joint venture between Hero Cycles and Honda. It is now the largest motorcycle manufacturer in the world. The company's mission is to provide mobility solutions and empower customers in India and globally. It manufactures motorcycles from 97CC to 225CC engines, selling across India as well as Latin America and Africa. Key strategies include expanding its product portfolio and global reach, improving efficiency, and investing in branding.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
This document provides an overview of an management thesis on the automobile industry in India, with a focus on Bajaj Auto Ltd and their Pulsar bikes. It discusses the growth of the two-wheeler industry in India and key factors driving demand. It then provides a detailed profile of Bajaj Auto, including their history, brands, models, market share, financial performance, awards, and outlook. Bajaj Auto is one of the largest manufacturers of two- and three-wheelers in India and globally. Their Pulsar brand has been very successful in the premium motorcycle segment of the Indian market.
"Finance accounting of hero motocorp" THESIS By Hitesh PatidarHitesh Patidar
This file give you information on brief about Hero motocorp Financial System and Growth. This file is very good for Investor who are invest there money in HERO MOTOCORP
This annual report document from Hero MotoCorp Ltd provides an overview of the company's corporate identity rebranding from Hero Honda to Hero MotoCorp, its financial performance in 2010-11, and its goals and strategies for the future. Some key points:
- Hero Honda is now called Hero MotoCorp to reflect a renewed global focus
- In 2010-11, the company launched 6 new models, sold over 5 million units, and maintained leadership positions in the domestic motorcycle market
- Financial highlights show sustained growth over 5 years across various metrics like sales, profits, ROCE
- The company aims to leverage its capabilities and partnerships to expand globally while sustaining domestic leadership
Bajaj Auto is India's largest manufacturer of motorcycles below 200cc. It serves four main segments with different models - the below 125cc segment with the Platina, the 125-150cc segment with the Discover, the 150-200cc segment with the Pulsar, and above 200cc with the Pulsar 220 and Avenger. While the Platina is Bajaj's highest selling model, the company is trying to move more customers to its executive and premium segments. However, this has been difficult in the current economic environment of high inflation and interest rates.
The document provides information about Hero Group, a leading Indian business conglomerate. It discusses Hero Group's history, vision, mission, companies, products, marketing strategy, chairman, exports, and registration process for the United Nations Global Marketplace (UNGM). Hero Group started as a bicycle manufacturer and has expanded into motorcycles, automotive parts, software and other industries over the years.
This document provides an overview of Bajaj Auto, a major Indian motorcycle and auto rickshaw manufacturer. It discusses Bajaj's history and products, operations across multiple plants, partnerships, and financial performance. Key points covered include Bajaj being India's 2nd largest motorcycle maker, producing vehicles like the Pulsar, Discover, and auto rickshaws. The document also reviews Bajaj's suppliers, distribution network through dealers and depots, ISO certifications, and financial details like revenues and market share.
Rahul Bajaj is a renowned Indian businessman who heads the Bajaj Group, a conglomerate with interests in various industries. He took over leadership of Bajaj Auto in 1965 and transformed it into one of India's most successful companies. Throughout his career, Rahul Bajaj has received numerous awards and honors for his business achievements and contributions to the Indian economy.
Rahul Bajaj is an Indian businessman and chairman of Bajaj Group. He took over as chairman of Bajaj Auto in 1965 at a young age of 26. Under his leadership, Bajaj Auto grew to become the top scooter manufacturer in India in the 1980s. He established new factories, launched new models like the popular Bajaj Chetak scooter, and navigated challenges to rebuild the company's success. Rahul Bajaj is credited with creating one of India's most successful companies and is respected for his business and entrepreneurial expertise.
The document is a project report submitted for a Bachelor of Commerce degree. It discusses a study on consumer buying behavior and satisfaction levels for two-wheelers with reference to Bajaj Auto. The report includes an introduction outlining the objectives and methodology of the study. It also provides background information on Bajaj Auto, including its profile, achievements, and product portfolio. The report will analyze collected data and make recommendations to help Bajaj Auto understand customer preferences and satisfaction.
The document discusses conducting an employee satisfaction survey at Jagajampi Bajaj Pvt. Ltd. The objectives of the survey were to determine employee satisfaction levels and identify areas for improvement. A questionnaire was used to collect feedback from a sample of employees. The results would help management enhance working conditions and make any necessary changes.
The Bajaj Group is one of India's largest business conglomerates. It was founded in 1926 by Jamnalal Bajaj and has grown to include over 25 companies. Key facts about the group include:
- It was started as a sugar manufacturing company and has since diversified into various industries like automobiles, home appliances, insurance, etc.
- Some major companies within the group include Bajaj Auto, Bajaj Electricals, Bajaj Allianz General Insurance.
- The group prides itself on its core values of trust and integrity established by its founding fathers over many decades of operations.
- It is currently led by Rahul Bajaj and employs
1. The document is a summer internship project report submitted by Megha Sanghavi to the S.R. Luthra Institute of Management in partial fulfillment of an MBA degree.
2. The report analyzes employee satisfaction at UltraTech Cement, part of the Aditya Birla Group, where Megha completed her summer internship.
3. Various statistical tools like SPSS, MS Excel, and MS Word were used to analyze data collected through a questionnaire to interpret employee satisfaction levels at UltraTech Cement.
A project report on comparative study of bajaj and hero hondaProjects Kart
The document provides an introduction and background information on Bajaj Auto Limited and Hero Honda Motorcycles Limited, two major Indian motorcycle manufacturers. It discusses the founding and history of both companies. Bajaj Auto was established in 1945 and initially imported two-wheelers before beginning domestic production in 1959. Hero Honda was formed in 1984 through a joint venture between Hero Cycles of India and Honda of Japan. The document outlines some of the popular models produced by each company over the years and provides key details like headquarters, revenue, and management.
Bajaj Auto is an Indian motorcycle and three-wheeler manufacturing company established in 1926 in Pune, India. It is part of the Bajaj Group and has a distribution network in over 50 countries. Some key details:
- Founder: Jamnalal Bajaj
- Headquarters: Akurdi, Pune, India
- Products: Two and three-wheel motor vehicles including motorcycles, scooters and auto rickshaws
- Joint ventures: Kawasaki, Renault, Nissan
- Vision is to achieve world-class excellence through value-added products for customers.
This document is a report on a summer internship project for Bajaj Bikes conducted by Varun Tonk. The report includes sections on the company profile, objectives, research methodology, marketing mix plan involving segmentation, targeting, positioning, the 4Ps of product, price, place, and promotion. It also includes data analysis and interpretation, conclusions, recommendations, and limitations. The report provides an overview of Bajaj as one of the largest two and three-wheeler manufacturers in India and discusses the company's history, philosophy, products, market share and research and development efforts.
- The document is a marketing project report on Bajaj bikes conducted by Varun Tonk during his summer internship.
- It includes a company profile of Bajaj Auto, research methodology used, segmentation, targeting and positioning of Bajaj bikes.
- The report analyses the 4Ps of marketing - product, price, place and promotion strategies of Bajaj for different bike models.
Bajaj Auto has transformed from a company with weaknesses in technical expertise, design knowledge, and ability to keep up with competitors, to an industry leader through strategic partnerships and investments. It partnered with Kawasaki in the 1990s to gain technology and platforms. Since 2001, Bajaj has introduced many new products across segments from entry-level motorcycles to premium bikes. It is now applying an FMCG business model of separate sales channels for urban, rural, and product segments. Bajaj also plans to use its cash reserves to combat intensifying competition through new products and retaining market share.
Bajaj Auto is a major Indian vehicle manufacturer founded in 1945. It produces automobiles, scooters, motorcycles and auto rickshaws. Bajaj Auto introduced the Bajaj Pulsar motorcycle in 2001 which was very successful and changed expectations for affordable motorcycles in India. The document discusses Bajaj Auto's history, products including the Pulsar, and its financial performance. It also covers the Indian motorcycle market prior to the Pulsar's introduction and the Pulsar's impact in making high power and features expected on affordable motorcycles in India.
The Bajaj Group is one of the top business conglomerates in India with a presence in automobiles, home appliances, insurance, travel, and finance. Founded in 1926 to support India's independence movement, it is now led by Rahul Bajaj and has expanded its flagship Bajaj Auto company to become the 4th largest motorcycle manufacturer worldwide. Bajaj focuses on providing high quality, feature-rich motorcycles at competitive prices. It also looks to grow overseas through distribution partnerships and local production. While competition has intensified, Bajaj retains a large cash reserve to invest in product development and defend its market share.
This document provides an overview and analysis of Bajaj Auto Limited (BAL), an Indian motorcycle, scooter, and auto rickshaw manufacturer. It discusses BAL's mission, vision, competitive environment using Porter's Five Forces model, and competitive position through a SWOT analysis. It also analyzes BAL's financial performance, competitors like Hero MotoCorp and Honda Motorcycle and Scooters India using an EFE matrix. Key competitors in the highly competitive two-wheeler industry are discussed.
Bajaj Auto and Yamaha are two major motorcycle manufacturers in India. Bajaj was founded in 1926 in Pune, India and is the second largest motorcycle maker in India. It is known for its research and development as well as low-cost manufacturing. Yamaha entered India in 1982 and was one of the first companies to introduce high-powered motorcycles. Both companies have grown significantly in India and compete in various motorcycle segments. They utilize different marketing strategies including advertising, pricing, and celebrity endorsements to target customers and build their brands.
Comparative study of customer satisfaction toward performance of hero honda ...Tripurary Mishra
This document is a research report submitted by Desh Raj Singh, an MBA student at Rakshpal Bahadur Management Institute, for their course curriculum. The report is a comparative study of customer satisfaction toward the performance of Hero Honda, TVS, and Bajaj bikes in the city of Bareilly, India. The report includes sections on the history and profiles of the three companies, research objectives and methodology, analysis and findings, and conclusions and recommendations.
This document provides an overview of a marketing report on customer satisfaction with the Bajaj Platina bike in Ilkal town. It includes an executive summary that outlines the objectives, scope, methodology and findings of the study. The study found that most customers are satisfied with the bike, especially its price. It also discusses the company and industry profiles of Bajaj Auto, the largest manufacturer of two and three-wheelers in India. The report is divided into multiple parts covering introduction, objectives, methodology, data analysis and conclusions.
Bajaj Auto is an Indian automotive company and the world's fourth largest manufacturer of motorcycles and three-wheelers. It was founded in 1926 and is headquartered in Pune, India. The company produces motorcycles, scooters, and auto rickshaws and has a presence in over 50 countries worldwide through exports and joint ventures. A key joint venture partner is Kawasaki Heavy Industries of Japan. The document provides an overview of Bajaj Auto's history, leadership, facilities, products, and joint ventures.
The document provides background information on Bajaj Auto Limited and Hero Motorcorp, two major motorcycle manufacturers in India. It discusses the history and growth of both companies. For Bajaj, it notes it was founded in 1926 and now has a distribution network in 50 countries, with a technical tie-up with Kawasaki. For Hero, it outlines how the company originated from Hero Cycles in the 1940s and formed a successful joint venture with Honda in 1984. The document also includes SWOT analyses of both companies and their profiles.
This document provides an overview of Bajaj Automobile including its market share, branding strategies, products, organizational structure, and CSR initiatives. It discusses that Bajaj Auto is the 4th largest two and three-wheeler manufacturer globally and has a strong presence in India and various international markets. The document also analyzes Bajaj's classification as a market leader in the two-wheeler industry based on its revenue, profits, and market capitalization compared to its competitors. It outlines Bajaj's vision, mission, and technical collaborations with Kawasaki and KTM.
Rajiv Bajaj, CEO of Bajaj Auto Ltd., adopted a twin-brand strategy in 2009 to focus marketing efforts on just two motorcycle brands, Discover and Pulsar. This strategy was a response to Bajaj losing market share in the 1990s and 2000s as consumer preferences shifted from scooters to motorcycles. The twin-brand strategy helped Bajaj double its lost market share. To analyze whether the strategy was justified, an external analysis of customers and competitors is needed, as well as an internal analysis of Bajaj's resources and capabilities. The external analysis shows motorcycles now dominate the two-wheeler market and customers prefer models with varied technology, fuel efficiency and performance.
A study on brand awarness of cbr 250 r in jsp honda pvt.ltdPrasath Panneer
This document is a project report submitted for the completion of a Bachelor's degree in Business Administration. It examines the brand awareness of the Honda CBR 250R motorcycle in India. The report includes an introduction providing background on the motorcycle industry in India and Honda. It then covers a literature review on brand awareness and positioning, the research methodology used in the study, an analysis of survey results on consumer awareness and perceptions of the CBR 250R, and conclusions and recommendations from the findings. The overall purpose is to assess brand awareness and consumer response to the CBR 250R motorcycle among Indian customers.
Bajaj Auto is an Indian automotive manufacturing company established in 1926 that produces motorcycles, scooters and auto rickshaws. It was incorporated in 1945 as a trading company importing vehicles from Italy. In 1959, it obtained a license to produce vehicles in India and partnered with Piaggio of Italy until 1971. Since then, Bajaj has sold vehicles under its own brand. It is now a leading manufacturer of motorcycles in India and has a distribution network spanning over 50 countries. Bajaj aims to be number one in motorcycle sales again through innovation, speed and perfection in products, technology, marketing strategies and manufacturing.
Bajaj Auto is an Indian automotive manufacturing company established in 1926 that produces motorcycles, scooters and auto rickshaws. It was incorporated in 1945 as a trading company importing vehicles from Italy. In 1959, it obtained a license to produce vehicles in India and partnered with Piaggio of Italy until 1971. Bajaj Auto is now a leading manufacturer of motorcycles and three-wheelers in India and exports to over 50 countries. It uses aggressive advertising with a budget over 100 crore rupees and brand ambassadors like Jackie Chan to promote its products and distinct brand positioning.
Bajaj Auto is India's second largest two-wheeler manufacturer and the world's fourth largest manufacturer of two- and three-wheelers. It was founded in 1945 and is part of the Bajaj Group, one of India's top business conglomerates. Bajaj Auto has three manufacturing plants located in Maharashtra and Uttarakhand. Under the leadership of Chairman Rahul Bajaj, the company's turnover has grown significantly. Bajaj Auto has a strong presence in global markets, especially in Africa and Latin America, and is the largest exporter of three-wheelers in the world. The company offers a range of scooters and motorcycles catering to different customer segments in India
The document provides details about an internship project report submitted by Aditya Singh for his internship with Bajaj Auto Private Limited in their Engine Assembly department. It includes sections on the company profile of Bajaj Auto, their Pantnagar plant, vendor list, introduction to hidden losses, engine assembly process, types of wastes, tools and techniques used for waste reduction, investigation and prevention of hidden losses, and conclusions. The report was submitted under the guidance of Yashika Arora from Bajaj Auto's Engine Assembly department in fulfillment of Aditya Singh's B.Tech program.
2. Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY
4. Bajaj History On November 29, 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy expired In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up-gradation.
6. Human Resource Concern The world's 4th largest two- and three-wheeler company live their brand by its values of Innovation, Perfection, and Speed. They are distinctly ahead through excitement engineering. Innovation is how they create the future. It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how they set new standards.It is a value that exhibits there determination to excel by endeavouring to establish new benchmarks all the time. Speed is how they convey clear conviction.It is a value that keeps them sharply responsive, mirroring their commitment towards there goals and processes.
8. PRODUCTION & QUALITY CONTROL CASTING & FORGING Crank Case Misc. Alu. Casting Misc nuts & bolts Sheet plates Buffing & Heat treat. Cutting to size El. Plating Machining Machining Buffing Pressing Weld/buff chassis forming Bought out comp. Wheel assembly Ht. Trt. & Grd. Final assembly Engine testing painting Engine ass. Chassis forming Minor ass. Dispatch for sale Quality test.
16. Research & Development Bajaj Auto has a huge, extensive and very well-equipped Research and Development wing geared to meet two critical organizational goals: Development of exciting new products that anticipate and meet emerging customer needs in India and abroad Development of eco-friendly automobile technologies The company has also been investing heavily in the latest, sophisticated technologies to scale down product development lifecycles and enhance testing capabilities. Bajaj Auto R&D also enjoys access to the specialized expertise of leading international design and automobile engineering companies working in specific areas.
18. Eco Spirit They are committed for continual improvement of safety, occupational health & environment performance & compliance with applicable safety, occupational health & environmental legislations, regulations & other requirements. Create a proactive SHE management system that addresses significant safety, occupational health & environment aspects related to activities, Products & services. Minimize the generation of waste& conserve resources through better technology & practices for prevention of pollution. Identify potential risks/hazards & follow safe work practices by using equipments, tools & personal protective equipments as applicable. Promote SHE awreness amongst all who work for & on behalf of Bajaj Auto Ltd. & motivate them to fulfil our commitments. They pledge towards creating & preserving a cleaner, healthier & safe work environment.
19. Environmental Policy Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution, continual improvement of our environmental performance and compliance with all applicable environment legislation and regulation.
20. Marketing Strategies Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. They regularly update the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.
21. Marketing Strategies BAL adopted different marketing strategies for different models, few of them are discussed below: - Kawasaki 4S - First attempt by bajaj to make a mark in the motorcycle segment. The target customer was the father in the family but the target audience of the commercial was the son in the family. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient bikes and Yamaha in the performance bikes. The commercial of Kawasaki 4S had the punch line "Kyun Hero" means "now what hero" which reflected the aggressiveness in the marketing front by the company. Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel more powerful than its predecessor its approach towards advertising is even more radically different this time around. The teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time
22. Marketing Strategies Pulsar Discover Bajaj Auto's entire product portfolio, from the entry-level to the premium, is being sold by the same dealers. The restructuring will involve separate dealer networks catering to the urban and rural markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an independent network of dealers for the rural areas. The needs of financing, selling, distribution and even after-sales service are completely different in the rural areas and do not makes sense for city dealers to control this.
33. Corporate Governance It is defined as a set of systems, processes & principles which ensure that a company is governed in the best interest of all stake holders. Bajaj Auto’s commitment to good corporate governance practices predates the laws and mandates of the Securities and Exchange Board of India (SEBI) and the stock exchanges. Transparency, fairness, disclosure and accountability have been central to the working of the company, its management and its board of directors. The standing that the company enjoys in the corporate world has as much to do with its reputation for integrity and transparency as with its performance
34. Corporate Governance Bajaj Auto set up its audit committee in 1987. Since then, the company has been reviewing and making appropriate changes in the composition and working of the committee from time to time to bring about greater effectiveness and to comply with various requirements under the Companies Act, 1956 as well as Clause 49 of the listing agreement. The current audit committee consists of the following directors: S H Khan, Chairman D J Balaji Rao J N Godrej Naresh Chandra NanooPamnani
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36. SWOT Analysis StrengthS Highly experienced management. Extensive R & D focus. Widespread distribution network. High performance products across all categories. WEAKNESSES Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)
37. SWOT Analysis OPPURTUNITIES Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. The growing gearless trendy scooters and scooter market. Growing world demand for entry-level motorcycles especially in emerging markets THREAT The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment.
39. FUTURE GOALS Continuously launching bikes with new technologies like ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine. Along with Renault they are ready to launch there new concept car ‘Bajaj lite’.
40. Local Community Development Jankidevi Bajaj Gram VikasSanstha Bajaj Auto’s Corporate Social Responsibility towards the rural poor is carried out by a trust, Jankidevi Bajaj Gram VikasSanstha (JBGVS). This trust was formed in 1987. JBGVS acts as a catalyst for development at the grass root level in 44 villages around Bajaj Auto plants in Pune and Aurangabad District. A project on Rural Education and Information Network (REIN) is being implemented in 27 villages of MavalTaluka. This project imparts non formal education to non school going and poorly performing school going children. JBGVS assist BPL families to construct low cost houses under IndiraAwasYojana. As also help repair school rooms, old structures and construct cowsheds / mangers, community centers etc
41. Local Community Development JBGVS also conduct classes for vocational training like tailoring, bamboo craft, handicraft, making of greeting cards, mats, paper bags and assist computer training for Maharashtra State-CIT examination. SamajSeva Kendra was established in 1975 by Bajaj Auto and is part of JBGVS. SSK provides facilities for social development of the residents of Akurdi, Nigdi and adjoining townships, with the aim of improving their quality of life, through skill development training, hobby centre, nursery education, health care, sports, music, dance and cultural programmes
42. RECOGNITIONS BAL look to continuously improve there Products and services to compete with global standards as new technologies are introduced at the blink of an eye. BAL obsession with perfection has been recognized by various institutions such as Automotive Publications like Overdrive, BBC world wheel awards, CNBC Autocar awards. Almost all the new bikes introduced by Bajaj in previous 5-6 years has been awarded with the bike of the year award. It includes bikes like Pulsar, Discover, Eliminator & Platina
43. Conclusion Bajaj is India’s largest automobile manufacturer. They firmly believe in providing the customer “ VALUE FOR MONEY,FOR YEARS” through there products & services. Quality, safety & service has been given as much considerations as productivity, cost & delivery