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RADIO GLOSSARY 
Audio Sound; 
Crossfade Fade out of one element while simultaneously introducing another. 
Deejay or DJ Host of radio music program; announcer; "disk jockey." 
Drive-time Radio's primetime: 6-10 a.m. and 3-7 p.m. 
Dub Copy of recording; duplicate (dupe). 
Hype Exaggerated presentation; high-intensity, punched. 
Jingle Music commercial or promo; signature, aural-logo. 
Mix Integration of sound elements to create desired effect; production 
Morning Drive Radio’s most listened-to day section: 6:00-10:00 a.m. 
Music sweep Several selections played back-to-back without interruption; 
music segue. 
Narrowcasting Directed programming; targeting specific audience 
demographic. 
Playlist Roster of music for airing. 
Production The use of studio equipment to combine sounds into a finished 
product. 
Psychographics Research term dealing with listener personality, such as 
attitude, behaviour, values, opinions, and beliefs. 
Punch Emphasis; stress. 
Reach Measurement of how many different members of an audience will be 
exposed to a message. 
Recut Retake; re-record, remix. 
Sound bite Audio portion of interview.
Sponsor Advertiser; client, account, underwriter. 
Spots Commercials; paid announcements. 
Station identification Station call letters and wavelength; for example: 97.6FM 
BBC RADIO 1 
Stringer Field or on-scene reporter; freelance reporter. 
Sweep link Transitional jingle between sound elements. 
Talent Radio performer; announcer, deejay, newscaster. 
Talk Conversation and interview radio format. 
Telescoping Compressing of sound to fit a desired length; technique used in 
audition tapes and concert promos, editing. 
Time spent listening (TSL) Measurement of average amount of time spent by 
average listener tuned to a station. 
Total Survey Area (TSA) Geographic area in radio survey. 
Transmit To broadcast 
Turnover Measurement of how often listenership changes from time period to 
time period. 
Voice-over Talk over sound. 
Voice-track Recording of announcer message for use in mix. 
Volume Quality of sound; audio level. 
Volume control fader. 
Vox Pop usually a recorded interview used in a later show 
Windscreen Microphone filter used to prevent popping and distortion. 
Wow Distortion of sound created by inappropriate speed; miscue.

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Radio glossary

  • 1. RADIO GLOSSARY Audio Sound; Crossfade Fade out of one element while simultaneously introducing another. Deejay or DJ Host of radio music program; announcer; "disk jockey." Drive-time Radio's primetime: 6-10 a.m. and 3-7 p.m. Dub Copy of recording; duplicate (dupe). Hype Exaggerated presentation; high-intensity, punched. Jingle Music commercial or promo; signature, aural-logo. Mix Integration of sound elements to create desired effect; production Morning Drive Radio’s most listened-to day section: 6:00-10:00 a.m. Music sweep Several selections played back-to-back without interruption; music segue. Narrowcasting Directed programming; targeting specific audience demographic. Playlist Roster of music for airing. Production The use of studio equipment to combine sounds into a finished product. Psychographics Research term dealing with listener personality, such as attitude, behaviour, values, opinions, and beliefs. Punch Emphasis; stress. Reach Measurement of how many different members of an audience will be exposed to a message. Recut Retake; re-record, remix. Sound bite Audio portion of interview.
  • 2. Sponsor Advertiser; client, account, underwriter. Spots Commercials; paid announcements. Station identification Station call letters and wavelength; for example: 97.6FM BBC RADIO 1 Stringer Field or on-scene reporter; freelance reporter. Sweep link Transitional jingle between sound elements. Talent Radio performer; announcer, deejay, newscaster. Talk Conversation and interview radio format. Telescoping Compressing of sound to fit a desired length; technique used in audition tapes and concert promos, editing. Time spent listening (TSL) Measurement of average amount of time spent by average listener tuned to a station. Total Survey Area (TSA) Geographic area in radio survey. Transmit To broadcast Turnover Measurement of how often listenership changes from time period to time period. Voice-over Talk over sound. Voice-track Recording of announcer message for use in mix. Volume Quality of sound; audio level. Volume control fader. Vox Pop usually a recorded interview used in a later show Windscreen Microphone filter used to prevent popping and distortion. Wow Distortion of sound created by inappropriate speed; miscue.