Broadcast writing follows certain conventions to be concise and accessible to distracted audiences. Writers use short, simple sentences and emphasize concrete nouns and verbs. They write with the ear in mind, choosing words that sound interesting when spoken. Writers also integrate video, audio, and quotes to engage audiences visually and aurally. They introduce soundbites without repeating them and transition smoothly between elements. The goal is to orient audiences and tell stories chronologically in a way that's easy to follow.