Retail sales in France totaled €270 billion in 2010, a 3.8% increase over 2009. Grocery retailers generated 70% of retail sales, totaling €189 billion. The largest retailer was E.Leclerc with €34.8 billion in revenue, surpassing the formerly largest retailer Carrefour. Online retail in France grew 28% in 2010 to €25 billion and is the fastest growing online market in Europe. French consumers shop online for bargains and product information.