Retailin france 2011_kh

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Retail sales in France totaled €270 billion in 2010, a 3.8% increase over 2009. Grocery retailers generated 70% of retail sales, totaling €189 billion. The largest retailer was E.Leclerc with €34.8 billion in revenue, surpassing the previous leader Carrefour. Online retail in France grew 28% in 2010 to €25 billion and has the fastest growing e-commerce sector in Europe. French consumers shop online for bargains and product information.

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Anne-Marie Schwab, general manager and vice president for RetailMeNot, France, will explore two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to promotions. Delegates can see how the rise of digital commerce has not only changed the way consumers shop, but also how they perceive the prices at which goods are sold. With brands and retailers moving towards dynamic pricing, Schwab shares proprietary research on the new consumer journey, revealing the surprising motivations and emotions that drive deal-seeking behaviour, and how marketers can take advantage.

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