This document provides advice on building a successful side project or startup. It recommends starting with a product that solves a problem for an audience you're already part of. The initial product should have a quick path to a minimum viable version and not require much traction to be useful. Updates should be made based on customer feedback to improve the product over time. Managing growth involves collecting use cases, protecting the core functionality, and making frequent small releases. Marketing as a side project can be done through content creation, sponsorships, and targeted paid advertising without a big budget. The overall goal is to launch, improve the product, and create your own definition of success.
5 Secrets for Manufacturers to Quickly Boost Inquiries Craig de Fasselle
This presentation has focused and specific actions that manufacturers can take to generating more inquires online. By following this marketing process, not only will more people contact you—more of the potential clients that you want will contact you.
Emma from www.betsandbobs.co.uk and Lyndsey from www.whatyousow.co.uk share PR tips and their experience with the Brighton Etsy group of designer makers.
Thinkific vs teachable unbiased comparison (so you can finally decide..)Dainis Graveris
Everywhere I go when it comes to course platforms, the conversation inevitably ends up comparing these both solutions:
Thinkific & Teachable
Conversations get emotional, it’s crazy.
To me it is more about weighing pros and cons. Looking at each specific person & company’s use case and only then making the decision.
There are both love and hate situations with both of these platforms.
This guide will help you make the final decision!
Source: https://foundertips.com/thinkific-vs-teachable/
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
5 Secrets for Manufacturers to Quickly Boost Inquiries Craig de Fasselle
This presentation has focused and specific actions that manufacturers can take to generating more inquires online. By following this marketing process, not only will more people contact you—more of the potential clients that you want will contact you.
Emma from www.betsandbobs.co.uk and Lyndsey from www.whatyousow.co.uk share PR tips and their experience with the Brighton Etsy group of designer makers.
Thinkific vs teachable unbiased comparison (so you can finally decide..)Dainis Graveris
Everywhere I go when it comes to course platforms, the conversation inevitably ends up comparing these both solutions:
Thinkific & Teachable
Conversations get emotional, it’s crazy.
To me it is more about weighing pros and cons. Looking at each specific person & company’s use case and only then making the decision.
There are both love and hate situations with both of these platforms.
This guide will help you make the final decision!
Source: https://foundertips.com/thinkific-vs-teachable/
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
Social Media Tips For Small Businesses Joanne Hunt
This slideshow will give you loads of social media tips and tricks for your business. The experts at Shopify Builder and Significance Media take you through everything you need to create a social media marketing strategy.
Using Agile Marketing Techniques To Inform Your Brand ContentBonehook
This is a talk I delivered to the Bend Web Marketers group. Knowing that many SMBs do not have the time, money or know how to manage all their content and social media marketing needs, I propose a series of steps based on lean and agile techniques.
As PR professionals you are tasked with more than just getting your clients booked. You are often the first real branding effort that client has had. Not to mention the client’s first interaction with the media. Talk about exhausting.
In this interactive workshop, Emmy-award winning senior producer, formerly of Fox News Channel, Paula Rizzo and former Martha Stewart magazine editor and media personality Terri Trespicio share industry insights and strategies for helping create and distill their clients’ brands, and also help coach them to become go-to experts in the media.
Paula & Terri will cover:
-Find out what media gatekeepers want—and how they think. -Discover the formula for success in getting, and keeping, the attention of editors, producers, podcasters, and anyone else looking for expert talent.
-Craft your pitch. Topics are only as interesting as the person who pitches them. Learn what makes a solid pitch—and how to go from inbox to in studio.
-How to create compelling content that will keep the media intrigued
-PLUS: Bring your current and developing pitches - we’ll workshop them and help you make them media worthy.
**First presented on July 10, 2019 at New Product Events - PR Bootcamp to PR professionals**
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
What should I write my blog about? A guide to how we start finding blog topic...AngelaSquires1
WordHound provides white label content creation for web designers, SEO agencies and marketing teams. In this guide we talk about the questions we ask ourselves when we're first asked to create blog topics for a new company's website.
Find more at www.wordhound.co.uk
How to generate leads from a niche blog Linda Palmer
How to turn your passion into profit. Discover what you are good at and how to monetize it to benefit others as well as yourself. We teach you the HOW To. Why a blog and how to create your funnel to generate leads as well.
Snapchat may not be the future of Digital Marketing, but it sure is the arrow sign.
- Based on 'Secret Psichology of Snapchat' by Nir Eyal.
______________
Luis Ruiz
luisruiz.branded.me
Social Media Tips For Small Businesses Joanne Hunt
This slideshow will give you loads of social media tips and tricks for your business. The experts at Shopify Builder and Significance Media take you through everything you need to create a social media marketing strategy.
Using Agile Marketing Techniques To Inform Your Brand ContentBonehook
This is a talk I delivered to the Bend Web Marketers group. Knowing that many SMBs do not have the time, money or know how to manage all their content and social media marketing needs, I propose a series of steps based on lean and agile techniques.
As PR professionals you are tasked with more than just getting your clients booked. You are often the first real branding effort that client has had. Not to mention the client’s first interaction with the media. Talk about exhausting.
In this interactive workshop, Emmy-award winning senior producer, formerly of Fox News Channel, Paula Rizzo and former Martha Stewart magazine editor and media personality Terri Trespicio share industry insights and strategies for helping create and distill their clients’ brands, and also help coach them to become go-to experts in the media.
Paula & Terri will cover:
-Find out what media gatekeepers want—and how they think. -Discover the formula for success in getting, and keeping, the attention of editors, producers, podcasters, and anyone else looking for expert talent.
-Craft your pitch. Topics are only as interesting as the person who pitches them. Learn what makes a solid pitch—and how to go from inbox to in studio.
-How to create compelling content that will keep the media intrigued
-PLUS: Bring your current and developing pitches - we’ll workshop them and help you make them media worthy.
**First presented on July 10, 2019 at New Product Events - PR Bootcamp to PR professionals**
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
What should I write my blog about? A guide to how we start finding blog topic...AngelaSquires1
WordHound provides white label content creation for web designers, SEO agencies and marketing teams. In this guide we talk about the questions we ask ourselves when we're first asked to create blog topics for a new company's website.
Find more at www.wordhound.co.uk
How to generate leads from a niche blog Linda Palmer
How to turn your passion into profit. Discover what you are good at and how to monetize it to benefit others as well as yourself. We teach you the HOW To. Why a blog and how to create your funnel to generate leads as well.
Snapchat may not be the future of Digital Marketing, but it sure is the arrow sign.
- Based on 'Secret Psichology of Snapchat' by Nir Eyal.
______________
Luis Ruiz
luisruiz.branded.me
Grid systems have been used in print design, architecture and interior design for generations. Now, on the web, the same rules of grid system composition and usage no longer apply. Content is viewed in many ways; from RSS feeds to email. Content is viewed on many devices; from mobile phones to laptops. Users can manipulate the browser, they can remove content, resize the canvas, resize the typefaces. A designer is no longer in control of this presentation. So where do grid systems fit in to all that?
The popularity of social media focuses our attention on designing for conversations. Increasingly we create social digital spaces that are instant, ambient, and ubiquitous. What are the conversational resources that we use in offline conversation that we need to take into account when designing these spaces? What is the difference between an online and offline conversation, if any? These are some of the questions we will consider as I review what ethnomethodologists know about how people converse in person and in technologically mediated contexts.
CSS Grid Layout - An Event Apart OrlandoRachel Andrew
My slides from An Event Apart Orlando. Also take a look at the code examples and resources at https://rachelandrew.co.uk/speaking/event/an-event-apart-orlando-special-edition-2016
With imagination and intelligent investment, mobile publishing has a bright future as both traditional periodicals and new content brands reinvent publishing. At Publishing & Media Expo 2014 in London, Mag+ EVP discussed how to build apps that enhance your brand and grow your revenue.
The 45 days Rule for Business in Africa: Day 6 African summer schoolGoodbuzz
In Africa your business should be profitable in 45 days or Die.
Rules for first time entrepreneurs who don't have money or someone in their family who could guide them
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
Over the last year over 38 vegan individuals and business have flocked to sites like Kickstarter and Indiegogo as a way to get their fans, followers and passionate donors to show their support their professional aspirations with a financial donation. These funds have launched successful movies, TV series, product lines and food trucks. So, what’s the secret? Well you have to join the webinar to find out! We are interviewing the people behind some of the most successful business funding raising projects and sharing their secrets with you.
The second presentation of the Lean AKademy held in Agro-Know to support business development. The presentation was based on the book "The Lean Startup" by Eric Ries and "Running Lean" by Ash Maurya as well as the course on business development from Steve Blank.
How to Launch a Successful Crowdfunding Campaign And Fund Your First Producti...Zach Smith
In this presentation, the CEO and CoFounder of Funded Today (https://www.Funded.Today/) goes over "The 7 P's For Crowdfunding Success", Funded Today's proprietary tactics, methods, and strategies to show you how to potentially raise a lot of money leveraging rewards-based crowdfunding platforms Kickstarter and IndieGoGo.
To learn more about Funded Today or to see if you qualify for their services, apply here on their website anytime: https://www.Funded.Today/get-more-pledges/
I give this training at Kennispark Twente to help startups and entrepreneurs build their story and practice their story. It helps them prepare a concise message for their goal and gives advice on how to deliver that message effectively. www.janinkafeenstra.com
0 to 1: Lessons Learned from a New PM Launching a New ProductCambria Davies
The common wisdom around launching a product is simple. You define an MVP, get to your first user, and iterate until you hit product/market fit. Sounds easy, right?
I had 6 months to launch a brand new product. As a new PM, no less. It turned out well, in the end.
But, it was really hard.
I built this to help other product teams launch good products. This resource covers a series of actionable frameworks and the potholes and principles that will get you from nothing to something — from actually defining an MVP, to getting your first user, and iterating to launch.
How To Land Your First Consulting Clientmykemetzger
Consulting is not easy. The most important part is having a plan and a process ahead of time. Here is my best advice on how to land your first client. Learn more at www.MykeMetzger.com
Our 7 tips for event marketing. We recommend these actions for most event organizers we work with.
We hope that these tips help you boost the attendance for your future events.
SmashingConf SF: Unlocking the Power of CSS Grid LayoutRachel Andrew
UNLOCKING THE POWER OF CSS GRID LAYOUT
Once you have grasped the basics of CSS Grid, you quickly discover how it enables many existing design patterns in a streamlined, elegant way. However, we shouldn’t see Grid in isolation. Understanding how other parts of CSS work together with Grid is key, in order to get the most out of our new abilities.
In this talk Rachel will be concentrating on a couple of these areas, CSS Box Alignment and CSS Sizing. Rachel will show you practical ways in which a little bit of knowledge in these areas can unlock the full potential of the Grid Specification. You’ll learn how to create useful components and to start thinking of ways in which you can solve design and interface problems in more creative ways.
Grid layout has now landed in all of the mainstream desktop browsers. It's exciting but how do we start to move to using grid layout, and why should we?
Solving Layout Problems with CSS Grid & Friends - NordicJSRachel Andrew
I explain some of the common layout problems that CSS Grid and related specifications attempt to solve - while answering some of the common questions I am asked about Grid Layout.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
R
1. We’re not
“doing a startup”
How to cut through the hype and build your side
project into a profitable business.
Rachel Andrew, re:build 2014
Friday, 18 April 14
3. G.K. Chesterton
“I owe my success to having listened
respectfully to the very best advice,
and then going away and doing the
exact opposite.”
Friday, 18 April 14
4. This is a marathon, not a 5K.
Friday, 18 April 14
8. Walt Disney
“The way to get started is to quit
talking and start doing.”
Friday, 18 April 14
9. • for an audience you are already part of
• that can get to a shippable version 1 quickly
• that solves a problem people will pay to have
solved
• that does not need a lot of traction to be useful
• that has existing competition
A product ...
Friday, 18 April 14
10. A product for an audience you are
already part of.
Friday, 18 April 14
13. The worst that could have happened
with Perch? No-one would want it
but we’d have a useful tool for our
business.
Friday, 18 April 14
14. With a track record in a community
you will already have trust.
Friday, 18 April 14
15. A product that can get to a
shippable version 1 quickly.
Friday, 18 April 14
16. John Radoff
“The goal of a startup is to find the
sweet-spot where minimum product
and viable product meet – get people
to fall in love with you.”
Friday, 18 April 14
17. To launch with a small product, you
need to find a problem that can be
solved with a small product.
Friday, 18 April 14
18. Perch v.1
• A simple content editor
• No way to add new pages
• No API
• Images could be uploaded - but not resized
Friday, 18 April 14
19. The Problem
Client requests that an already
developed static site be made
editable via a CMS.
Friday, 18 April 14
20. The Solution
A simple CMS that turned static
pages into editable pages by way of
dropping in a couple of PHP tags.
Friday, 18 April 14
21. A product that solves a problem
that people are happy to pay to
have solved.
Friday, 18 April 14
22. Money is the only validation
Friday, 18 April 14
23. A product that does not need a lot
of traction to be useful.
Friday, 18 April 14
28. What problem is your competition
NOT solving? Build it.
Friday, 18 April 14
29. New concepts will require you to
educate potential customers as to
why they even need your product.
Friday, 18 April 14
30. Finding the
time
How to make time for
side-projects.
https://www.flickr.com/photos/mybigtrip/6111406
Friday, 18 April 14
31. Malcolm S. Forbes
“One worthwhile task carried to a
successful conclusion is worth half-a-
hundred half-finished tasks.”
Friday, 18 April 14
32. Sir John Lubbock
“In truth, people can generally make
time for what they choose to do; it is
not really the time but the will that is
lacking.”
Friday, 18 April 14
33. Get set up to be able to pick up and
work on your side-project quickly -
whenever the time is available.
Friday, 18 April 14
34. Your product must be a first-class
citizen alongside your other work.
Friday, 18 April 14
35. Set aside time and plan in advance
what you will do with it
Friday, 18 April 14
40. Be realistic about how much you can
achieve. Feeling as if you are falling
behind can demotivate you.
Friday, 18 April 14
41. If there is not enough time ...
• Either revise your end date
• Or, remove elements of the project - pushing
them into a post-launch phase.
Friday, 18 April 14
42. Be ruthless in cutting features that
can be added post-launch
Friday, 18 April 14
43. The “missing” features at launch will
seem far more important to you than
to your customers.
Friday, 18 April 14
45. • Start Small
• Get feedback from paying customers
• Improve and add to your product based on
their needs balanced by your vision.
Friday, 18 April 14
48. Launch and
beyond
Managing a growing side-
project alongside an
existing job or business.
https://www.flickr.com/photos/nasamarshall
Friday, 18 April 14
49. Winston Churchill
“Now this is not the end. It is not even
the beginning of the end. But it is,
perhaps, the end of the beginning.”
Friday, 18 April 14
50. • We launched Perch at the end of May 2009
• At launch we were still 100% booked out on
client projects
• Income from Perch was initially reinvested into
Perch
• January 2013 we made the decision to stop
taking on new client work
Our timeline
Friday, 18 April 14
51. A successful side-project should be
given more time as it represents a
higher % of your income.
Friday, 18 April 14
52. Not making a profit?
• Are you pricing too cheaply?
• Are you reliant on expensive services?
• Are you attracting customers who need a lot of
support?
Friday, 18 April 14
53. The slower growth curve of
bootstrapped products gives you
time to fix problems before they
become BIG problems.
Friday, 18 April 14
54. Managing growth
• Never promise a specific timeframe
• Collect use cases not feature requests
• Delight customers by solving problems
• Protect the core use case
• Make frequent, small releases
• Don’t be led astray by a noisy minority
Friday, 18 April 14
55. Never promise a specific timeframe
to customers
Friday, 18 April 14
56. When your product is a side-project
you have even more things that could
cause you to push back a feature.
Friday, 18 April 14
57. We don’t publish a roadmap
• It allows us to be flexible and react to customer
needs and changing trends in web design.
• It means that customers are not relying on the
launch of feature X in order to complete a
project.
• It means that we can hold back a feature until
we are absolutely sure it won’t cause anyone a
problem.
Friday, 18 April 14
65. Small releases
• Fewer changes = fewer things to go wrong
• Easier to isolate the issue if a problem does
occur
• Get features to customers more quickly
• For our customers, less of a dramatic change
that they need to communicate to their clients
Friday, 18 April 14
66. Don’t be led by a noisy minority
Friday, 18 April 14
67. Seek out the opinion of those
customers you never hear from. The
happy majority are often silent.
Friday, 18 April 14
68. Marketing
How to tell people about
your product, when you
have no money to burn.
https://www.flickr.com/photos/brent_nashville/5284764031/
Friday, 18 April 14
69. Seth Godin
“Marketing is no longer about the
stuff that you make, but about the
stories you tell.”
Friday, 18 April 14
70. You have made something that
genuinely solves a problem. Go tell
people about it!
Friday, 18 April 14
71. Pre-launch of Perch
• A month before we put up a landing page and
email signup form
• About 500 people signed up
• We emailed the list on launch and those people
represented enough sales on launch day to pay
back all pre-launch costs.
Friday, 18 April 14
72. Your reach will give you your initial
customers. Then what?
Friday, 18 April 14