This is a talk I delivered to the Bend Web Marketers group. Knowing that many SMBs do not have the time, money or know how to manage all their content and social media marketing needs, I propose a series of steps based on lean and agile techniques.
I was invited to speak to undergraduates at the Stan Richards School of Advertising & Design at the University of Texas. This is the slide deck I shared on that day.
Writing ad copy for your PPC (pay per click) campaigns can be though. It has to motivate attract attention and affect your prospects' decision to take action to click on your ad. On April 23rd I presented my top 5 tips for writing effective Facebook ads. Followed by Josepf Haslam (Google ads expert) presentation.
Facebook, one of the inevitable Social Media in digital marketing is growing with its number of active users.Here are the some valuable tips for effective Facebook post which gives huge impact in digital marketing
I was invited to speak to undergraduates at the Stan Richards School of Advertising & Design at the University of Texas. This is the slide deck I shared on that day.
Writing ad copy for your PPC (pay per click) campaigns can be though. It has to motivate attract attention and affect your prospects' decision to take action to click on your ad. On April 23rd I presented my top 5 tips for writing effective Facebook ads. Followed by Josepf Haslam (Google ads expert) presentation.
Facebook, one of the inevitable Social Media in digital marketing is growing with its number of active users.Here are the some valuable tips for effective Facebook post which gives huge impact in digital marketing
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Learn Copywriting / Sales Copy to increase ConversionOwerly.com
Become an Ad Copy pro using these time tested techniques. Learn more at Owerly.com
Complete your internet marketing strategy with Copywriting techniques.
Marketers find Facebook as a platform quite useful for reaching their sales target through the ad platform. Here are the 10 steps that will help you to make your Facebook sales funnel.
The New Content Kings: How retailers are using content to create loyal lifeti...Steve Groenier
Presented at eTail Palm Springs by Steve Groenier on February 27, 2012.
Top retailers have become the new kings of content with vast libraries of expert articles, videos, blogs, product reviews, Q&As and more. While this content has helped to drive traffic and improve conversion rates it may also hold the key to creating truly loyal customers. Learn strategies for unlocking the hidden value in your content library and discover specific, actionable tactics for using content to improve all areas of your retail business.
- Learn how content drives customer loyalty.
- Build a network of influential experts who produce content for you.
- Use content to improve your product selection and customer service.
- Curate user generated content to increase visibility and drive social sharing.
- Discover strategies for getting customer feedback from multiple channels.
- Learn how to turn customers into an army of content producers.
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Content Marketing Presentation by shweta sherchanShweta Sherchan
The presentation is about Content Marketing strategy, content marketing and types of content. How to use magnetic headlines, how to choose youtube channel ideas and themes.
Joint Venture Partnerships are one of the easiest ways to earn more money online if you know how to use them. Discover 5 easy ways to form a JVP with one or more joint venture partners.
Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content.
The content itself already exists -- the format is just different.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Learn Copywriting / Sales Copy to increase ConversionOwerly.com
Become an Ad Copy pro using these time tested techniques. Learn more at Owerly.com
Complete your internet marketing strategy with Copywriting techniques.
Marketers find Facebook as a platform quite useful for reaching their sales target through the ad platform. Here are the 10 steps that will help you to make your Facebook sales funnel.
The New Content Kings: How retailers are using content to create loyal lifeti...Steve Groenier
Presented at eTail Palm Springs by Steve Groenier on February 27, 2012.
Top retailers have become the new kings of content with vast libraries of expert articles, videos, blogs, product reviews, Q&As and more. While this content has helped to drive traffic and improve conversion rates it may also hold the key to creating truly loyal customers. Learn strategies for unlocking the hidden value in your content library and discover specific, actionable tactics for using content to improve all areas of your retail business.
- Learn how content drives customer loyalty.
- Build a network of influential experts who produce content for you.
- Use content to improve your product selection and customer service.
- Curate user generated content to increase visibility and drive social sharing.
- Discover strategies for getting customer feedback from multiple channels.
- Learn how to turn customers into an army of content producers.
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Content Marketing Presentation by shweta sherchanShweta Sherchan
The presentation is about Content Marketing strategy, content marketing and types of content. How to use magnetic headlines, how to choose youtube channel ideas and themes.
Joint Venture Partnerships are one of the easiest ways to earn more money online if you know how to use them. Discover 5 easy ways to form a JVP with one or more joint venture partners.
Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content.
The content itself already exists -- the format is just different.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems
difficult. Prospecting is a necessary activity in the sales cycle as this is one activity that lets the prospective customers know who we are and what we do. LinkedIn is an ideal social media platform for B2B sales and furthermore. Here are some fresh ideas that might help you in prospecting on LinkedIn.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
John Foley Jr of Interlink One and Grow Socially presented for the 2nd time at the Global Channel Partners Summit during Print 2013, (John also presented for us at our 1st Global Channel Partners Summit during Graph Expo 2012 too). John's subject this year was 'Content Marketing, SEO and Inbound Marketing' he kept his audience (one of the largest at this year's summit) enthralled with practical hints, sound advice and thought provoking anecdotes on how to create, develop and manage the social media new business opportunity, all delivered in John's renowned, humorous and inimitable style.
Facebook Ads and Pay-per-click Advertising Tutorial Owerly.com
Grow your business with Facebook Ads and Pay-per-click Advertising Tutorial
Learn more at www.Owerly.com
Learn paid advertising to grow your business and lead generate.
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Today more than 86% of all searches done for new products and services begin online. Visibility is critical. Understanding how digital marketing works is the first step to creating a path to success for your new product. The path may include a website, one that works well on a phone or table as well. If your product is unlike anything else then generating awareness and interest through social marketing may make more sense. Understanding your wide range of options and how to develop the best strategies to meet your specific goals is important in today's digital world.
How to Nurture Leads Using Paid RetargetingNiti Shah
Presentation from INBOUND 2015: What is paid retargeting? How is it different from PPC, and how can you use it at multiple stages of your marketing funnel? This presentation will show you how to turn unknown visitors into known leads, leads into marketing qualified leads, and marketing qualified leads into customers using paid retargeting.
Similar to Using Agile Marketing Techniques To Inform Your Brand Content (20)
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. WWW.BONEHOOK.COM
Who is this guy?
• Started as a copywriter in 1995
• Co-founded AdPulp.com in 2004
• Promoted to content director in 2006
• Launched Bonehook in April 2009
3. WWW.BONEHOOK.COM
Content for the win
i. Bonehook helps you
find, shape and share
your best brand stories
ii. We help move your
prospects from
advertising avoidance to
content appreciation
5. WWW.BONEHOOK.COM
Why content is important
• Content costs 62% less than traditional marketing,
and generates three times as many leads
• B2B companies with active blogs generate 67%
more leads than those with no blog
6. WWW.BONEHOOK.COM
Time, money and
expertise
• 86% of small
businesses fail to use
data to inform their
content marketing
decisions
• 35% of small
businesses fail to send
an email newsletter
9. WWW.BONEHOOK.COM
Why agile is important
Agile Methodology helps marketers focus on their need
to be highly:
i. Iterative
ii. Flexible
iii. Customer-centered
iv. Focused on priorities of high-value
13. WWW.BONEHOOK.COM
Content strategy is your
bedrock
1. Determine your shared points of interest*
2. Develop an editorial calendar
3. Assign daily/weekly/monthly tasks to key
contributors
4. Use A-B testing and metrics
5. Adjust on the fly and go again
15. WWW.BONEHOOK.COM
Red Bull is the way
maker
Red Bull’s basis for
conversation with its
customers is action
sports
16. WWW.BONEHOOK.COM
From chaos to process
• You don’t have to publish
a newsstand magazine
like Red Bulletin to benefit
from an editorial calendar
• Be methodical and
repetitive without being
boring
17. WWW.BONEHOOK.COM
You’re cultivating
relationships
• Know what your customers want from your content
and when/where they want it
• Know the key influencers in your industry and how to
connect with them and amplify their voices
21. WWW.BONEHOOK.COM
Tools for trim teams
• Basic: Google News
Alerts, Google Analytics
• Intermediate: HootSuite,
Nimble, MailChimp
• Advanced: Little Bird,
Hubspot
23. WWW.BONEHOOK.COM
Can agencies find their
flex?
• Traditional agencies are set up to bill by the hour
• Billing by the hour encourages a slow, deliberate,
“patented” process