In this presentation, the CEO and CoFounder of Funded Today (https://www.Funded.Today/) goes over "The 7 P's For Crowdfunding Success", Funded Today's proprietary tactics, methods, and strategies to show you how to potentially raise a lot of money leveraging rewards-based crowdfunding platforms Kickstarter and IndieGoGo. To learn more about Funded Today or to see if you qualify for their services, apply here on their website anytime: https://www.Funded.Today/get-more-pledges/

1. How To Launch A Successful Crowdfunding Campaign:
Fund Your Production Run on Your First Try
By Zach Smith: Saturday, May 5th, 2018 @ 10:15 AM

2. A few preliminaries...

3. The Story of Our Journey

7. And NOW TODAY...

8. Why Crowdfunding and Why Might This
Presentation Matter to You?
Many of you are on Amazon.
How can crowdfunding benefit you?
Here’s Five (5) Reasons...

9. 1. Kickstarter Backers are
Innovators and Early Adopters
Therefore, conversion rates are going to be much better than you’ll experience
on traditional e-commerce websites.

10. 2. Kickstarter Backers are Forgiving...This...vs.

11. 2. Kickstarter Backers are Forgiving...THIS :)

12. 3. You Can “2.0/3.0/4.0” Your Existing Product(s)

13. 4. You Can Validate Before You Manufacture
Fund your first production run with
very little cash upfront.

14. 5. Grow Your Email List & Brand
● People connect with your brand, not Amazon
● An email List is often any company’s #1 asset
● Subsequent Kickstarter & Amazon launches will
be stronger
● Less dependent on Amazon
● An email list that is YOURS, independent of
ANY platform

15. The 7 P’s For Crowdfunding Success

16. P #1: PRODUCT
● Why is this product different/special/unique?”
● Is there something about your product, some benefit, that makes it
wholly special?
● Is your product “techy” or cool? How much ubiquity might your new idea have?
● Would you personally buy this product? Will your family and friends (FFF)
actually give you cash for it?
● Will a lot of people need or want this product and its benefits?

17. P #1 - Product: Example #1 - LunoWear

18. P #1 - Product: Example #2 - Onsen
http://fnd.to/onsen/

19. P #2: PLATFORM
The Probability of Raising X Number of
Dollars Through Crowdfunding

20. P #2: PLATFORM - Example

21. P #3: PRESENTATION

22. P #4: PROMOTION
http://fnd.to/juisir/ https://www.Funded.Today/cashback/
Paid Media
Earned Media/Outreach
Cross Collaborations Cashback

23. P #5: PRICE

24. P #5: PRICE - Margin Example
If you can’t spend money to make money,
you do NOT have a business!

25. P #6: PROBABILITY and PERCEPTION
● Everyone thinks their product is better than what’s out there, but, it’s got to be PERCEIVED as better too.
● A note on Perception: Each of our (7) P’s really have two (2) elements to them: The SUBSTANCE of the 7 P’s
and the PERCEPTION of these 7 P’s. You can have a Presentation “P” that conveys your product is $X value.
But you can CHANGE your presentation, and the PERCEPTION of your whole product will change. So, even
though your PRODUCT might not change physically, when you PRESENT it differently, your PRODUCT “P” will
change in the minds of your customers/backers. Onsen Towel - The product has SOME “intrinsic value
perceived” you cannot get elsewhere.
● Think of Apple: Clean, modern-looking product. Is it modern, is it sleek? Can one find/purchase this idea
elsewhere? Availability? Will the product get to the manufacturing stage or is the campaign too far from the
funding goal for people to feel confident in pledging?
● It's not always, "Are you building the better mousetrap?" It's, "Are you building the mousetrap that people
want RIGHT NOW." And this affects your probability.
● What are your chances of making this idea into a reality? Perception is an underlying component to ALL of
our “7 P’s.”

26. P #7: PEOPLE

27. Summing Things Up...
The Crowdfunding Success Equation: POTENTIAL + THE 7Ps = PROFIT
Funded Today’s 7 P’s for Crowdfunding Success…
1. Product 2. Platform 3. Presentation 4. Promotion 5. Price 6. Probability 7. People.
“If you’re underutilizing even one “P”, your
chances for success diminish drastically.”
ALL of “The 7 P’s” matter and...

28. Funded Today + Amazon

29. QUESTIONS? AND HOW TO GET IN TOUCH WITH US...
● Presentation Slides: http://fnd.to/weber/
● Apply For Our Services: https://www.Funded.today/get-more-pledges/
● Learn More about Crowdfunding: https://www.Funded.Today/blog/
● Zach Smith - CEO and CoFounder: zach@funded.today
Skype: startdoingbusiness
● Thomas Alvord - Chairman and CoFounder: thomas@funded.today Skype: thomasalvord
● For Additional Consulting for Amazon, Crowdfunding,or Small to Medium-Sized Business Help, Support,
and/or Inquiries please email: support@funded.today and Cc: zach@funded.today and thomas@funded.today