This document discusses lessons learned from developing and supporting the Perch content management system. It emphasizes focusing on customers' needs and problems over features, prioritizing support as a way to gain customers and market the product, and continually innovating based on customer feedback to stay relevant over the long term. Key takeaways include launching when a minimum viable product exists, being aware that the developer's needs differ from customers', and treating attention from influencers as a bonus rather than a focus.