Quick recap of workshop
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The workshop aimed to provide ways for social media consultants to increase likes on Facebook pages. [1] Two main ways discussed were extending reach by joining similar pages and engaging in conversations on public posts about relevant topics. [2] By joining pages on similar topics, one can access new audiences and be suggested to more users, while engaging in conversations allows joining discussions and extending reach. [3] Search filters allow finding relevant pages or posts to join.
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The document summarizes key findings from a survey about how Americans get their news in the digital era. It finds that most Americans get news from multiple platforms throughout the day, including both online and offline sources. Specifically, it notes that the internet has surpassed newspapers and radio as a popular news platform. It also discusses how news consumption is becoming more portable via mobile devices, personalized by customizing sources, and participatory through social sharing of news.
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This document discusses the integration of social media and business intelligence. It identifies 5 pillars that enable this integration: 1) Collection of user demographic data from social networks, 2) Ability of users to interact and evangelize, 3) Connection between internal corporate processes and customers, 4) Insights from social media sentiment, and 5) Development of pathways between product creation, strategy, marketing and BI. While there is hype around social media, the document argues that its true value is in how it fits within the business cycle and creates efficiencies.
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Intuit launched a large social media campaign called "Freeloader Nation" to promote its free online TurboTax service and build its brand among younger taxpayers. To measure the campaign's impact, Intuit conducted surveys and analyzed website traffic data and social media conversations. The results showed increased awareness and consideration of TurboTax among the target demographic, especially those exposed to the campaign through social networks. Overall, Intuit determined the campaign was successful at driving new users to its website and raising awareness of the TurboTax brand in a cost-effective manner.
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Social media networks like Facebook, Twitter, and LinkedIn generate interest as new ways to reach customers. While social media is not a replacement for email, it can complement email marketing by reaching customers in different places and allowing more communication avenues. Heavy social media users actually use email more than casual users due to notifications from social networks. This presents an opportunity for marketers, as more email exposure means more chances for people to see marketing messages. The document then provides an overview of the major social networks Facebook, Twitter, and LinkedIn.
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Sysomos provides business intelligence for social media analytics. Their tools allow analysts to gain insights from large amounts of user-generated social media data, including blogs, social networks, reviews and more. This data can be analyzed to understand trends, identify key influencers, measure marketing campaign effectiveness and monitor brand sentiment. By applying technologies like data collection, processing and interpretation, business intelligence can extract valuable knowledge from the social media collective.
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The document discusses how digital marketing and social media were leveraged by the Obama campaign to win the 2008 US presidential election. It examines the campaign's use of various online platforms like websites, email, online advertising, streaming video, social networks, and file-sharing sites to spread their message and engage supporters. Key strategies included providing transparency, empowering supporters to create their own campaigns, and allowing open sharing of all campaign content. This enabled the campaign to develop a large force of passionate volunteers who took political campaigning to new heights through digital organizing.
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Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
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This document discusses how integrating email and social media can create a better customer communication strategy. It argues that while social networking has grown rapidly, email remains central to most brands' marketing due to its ubiquity, cost-effectiveness, ability to target individual customers, and potential for measuring returns. The document recommends using email to move customers along the lifecycle from first-time buyers to brand advocates, and to encourage those brand advocates to engage within social networks and share content that promotes the brand. By nurturing both individuals and communities, email and social media can work together in a strategic relationship.
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This document provides an overview of engagement marketing strategies using Web 2.0 technologies. It discusses several emerging trends in digital marketing, including digital downloading of music/movies/TV, mobile marketing/advertising, mobile message marketing, internet video advertising, podcast advertising, and social network marketing. The document aims to help marketers understand these new technologies and how to effectively utilize them to build loyalty and engage with consumers. It provides case studies and resources for marketers looking to stay ahead of trends in the changing digital landscape.
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The document provides guidelines for developing effective social media policies for companies and employees. It discusses balancing open communication with protecting proprietary information. It also emphasizes the importance of an inclusive process to create guidelines that reflect the organization's culture. The document details Cision's process for creating their social media guidelines and the nine guidelines they developed, which focus on transparency, professionalism, respect, and protecting confidential information.
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The document discusses the complementary roles of traditional media and social media in driving marketing performance. It examines how media publicity from traditional and social media outlets jointly impact marketing outcomes such as sales. The authors analyze data on media activity and sales for a microfinance website over 14 months. They find that both traditional and social media significantly influence sales, though traditional media has a larger effect per unit. However, social media has a greater overall effect due to higher volume. The authors also find that social media acts as an information broker between traditional and social media outlets, influencing how media outlets interact with each other.
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Quick recap of workshop
- 1. Recap of workshop. The idea of today’s workshop was to link and connect with topics that can increase likes to your Facebook. Some of the ways Social Media consultants increase likes on Facebook is by extending reach. We will cover a way of extending reach using 2 examples. The first way of increasing reach is by joining pages that have similar topics that you have. In this example we have Noticias (Obviously for your market you would be more specific). This way you have a connection to an audience that is actively interested in your topics. Also, Facebook algorithms will suggest you higher to others with more connections. Use the search bar at the top of Facebook to search topics. Please remember instead of using enter hit the magnifying glass (e.g. below).
- 2. Using the topic from the phone call, noticias gives you different pages. You can always focus your search (Noticias Los Angeles). By liking pages you have access to other sites where you can post content and have connections. When you have specific stories you are working on (in this case we used Ozzie Guillen). You can check on public post of people talking about a certain subject. If you friend people you can join in on the conversation (depending on the user settings). This is a way of joining and engaging in conversations which extend the reach (and thus increase likes). This can be a perfect thing for news directors when they have sweeps topics.
- 3. Using the search filters on the right hand side you can search for public post of people talking about a topic you are covering (and where you can join in on a conversation (Please note you may need to add the people as friends to add into the conversation)). Remember you can use the search filters on the right to filter what best fits your needs (pages or post etc.).