This proposal outlines a Facebook ad campaign for Rough Hollow to increase likes and engagement on its page. The target audience is adults aged 35-54 within 25 miles of several major cities and with incomes over $125,000. Like ads will feature the page and a call to action to like it, while post engagement ads will increase visibility of existing page posts. The proposed monthly budget is $400, with $250 for like ads to focus on growing the page's following.

1. Rough Hollow Interactive Proposal
This proposal outlines the process and budget for MOSAK to create Like Ads and Post Engagement
Ads forRough Hollow’s Facebookpage.
TargetAudience:
• 35-54
• Within 25 miles of Austin, TX,Minneapolis/St. Paul, MN, Houston, TX, Chicago, IL, Denver, CO, Salt
Lake City, UT, Boise, ID, San Diego, CA, Los Angeles, CA
• Income Over$125,000
• Potential Reach: 720,000 people
FacebookLikeAds
 Like Ads willbe used to increase the page’s following.
 Will get your page instant exposure to new fans.
 Connect people whoare not fans to your page.
 We set the target audience so that your page reaches relevant Facebookusers.
 Like Ads show the number of people who have liked the page and include a ‘Like Page’
button that makes it easy for Facebookusers to like the Rough Hollow Facebookpage
directly from the ad.
 Like ads appear in the target users’ News Feed, so the more visually appealing, the better.
 We will create three like ads and will monitor performance, and will adjust accordingly each
month.

2. ExampleLikeAd
Text: Lakeside living at its best.
FacebookPostEngagementAds
 Post Engagement Ads increase the reach of yourFacebookpage content
 Post Engagement Ads willlead to more page post engagements – number of actions as a
result of the ad, such as likes, comments, shares
 Enables the target audience to see relevant content fromyour page
 Created from yourpage posts and appear in the target users’ News Feed.
 Because someone has liked the page, doesn’t mean they willsee every post from the page in
their News Feed. Facebookalgorithm for determining if the page’s post shows up in
someone’s News Feed is determined by fourcategories:
1. The person’s previous interactions withyour page
a) The more someone engages with the page, the more likely they willsee the
page’s posts in their News Feed.
2. The person’s previous interaction with the post type
b) If the person engages more with photos, links or text posts, that’s what
they’re more likely to see in their News Feed.
3. Reactions from users who already saw the post
c) The more Facebookusers engage with a post, the more likely other people
will be shown the post.

3. 4. Amount of complaints fornegative feedback
d) The more users give negative feedbackto a post, the less likely they are to
see that post.
 To combat this algorithm, we recommend a Facebookad campaign to increase reach.
ExamplePostEngagementAd
From an April 12 post
Budget:
The budget for this Ad campaign is $400 per month, with$250 allocated for Like Ads and $150
allocated for PostEngagement Ads. We feel that it is most important to concentrate on growing the
page, and that is why we recommend a higher Like Ad budget.