This document provides advertising guidelines and specifications for Telemundo Station Group's digital unit. It includes general guidelines for flash files, dimensions and file types for various standard and premium ad units. It also discusses rich media units, video ads, and provides an example of a digital plan package that includes ROS banners, homepage premium ads, and pre-roll video. The plan aims to generate a total of over 500,000 banner impressions and customized content integrations for advertisers on the Telemundo station sites.

1. Telemundo Station Group
DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

2. Telemundo Station Group
DIGITAL UNIT
AD GUIDELINES
GENERAL GUIDELINES
• We accept SWF files published as Flash 10 or below and using Actionscript 3 or below. Please indicate
which version of Actionscript is being used when providing files.
• For best results, we recommend having the button encompass the entire ad area throughout the entire
timeline. Buttons must have the clickTAG expression
Adding the clickTag to your Flash file:
Create and label a button the size of your ad on the top layer of your Flash file.
Put this script on the button
ActionScript
YourButtonInstanceName.onRelease = function () {
var a = _root.clickTAG.toLowerCase();
if (a.indexOf("http://") == 0 || a.indexOf("https://") == 0){
getURL(_root.clickTAG, "_blank");
}
};
• Spanish-language only ads are strongly preferred.
• Ads that contain words in any other language will be reviewed on a case-by-case basis.
• All graphic creative (including backup images) should have a 1px border if their color tone is not well
contrasted with the background of the page.
• A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to
users without Javascript or the Flash plug-in on their browser.
• Do not embed any URLs in the Flash file.
• Make sure the dimensions of the movie meet the specs for the ad you are creating.
• Frame rate may not exceed 24 frames per second due to performance considerations. Banners that
exceed 24 frames per second will not be accepted. 18 frames per second is preferred.
• 3 loop animation max. Total animation time cannot exceed 15 seconds.
• Ad content must not mimic page content nor computer functionalities.
• Use clear call-to-actions, tell your audience exactly what they need to do with your ad.
For example, ‘Click to play game’, ‘Roll over to see more’, etc.
• Any audio or video MUST be user-initiated on click and have fully functioning play, pause, stop and replay
controls.
RICH MEDIA UNITS
• For expandable units, the landing spots can be a maximum width of 2X the initial ad size.
• Events should be user-initiated (on-click) and have consistent entry and exit mechanisms:
roll-over entry entails roll-out exit, click entry entails click exit.
• All ads must have a visible "Close" button located at the top right corner of the
non-expanded/expanded unit.
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

3. Telemundo Station Group
DIGITAL UNIT
STANDARD AD UNITS
AD TYPE DIMENSIONS Max Flash Size Max Static Size FORMAT
Leaderboard 728 x 90 GIF
-
Medium Rectangle 300 x 250
JPG
Wide Skyscraper 160 x 600 40KB 40KB -
HTML
Half Page 300 x 600
-
Rectangle 180 x 150 Flash 10
TELEMUNDO CUSTOM AD UNITS
Carrousel 650 x 365 GIF
40KB
Por Dentro Banner 265 x 105 -
Tile Ad 120 x 60 20KB JPG
PREMIUM AD UNITS
AD TYPE DIMENSIONS LOAD SIZE ADD’L SIZE FORMAT
Billboard 970 x 250 GIF / JPG / HTML / Flash 10
Teaser: 970 x 90
Pushdown
Expanded: 970 x 180
Frame: 300 x 600
Filmstrip 40KB 80KB
Full Size: 300 x 3000
Portrait 270 x 1050 (Maximum) Flash 10
Catfish 970 x 75
Teaser: 100x100
Corner Peel 15KB 50KB
Expanded: 400 x 300
Wallpaper 1280px 80KB JPG or GIF
• One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every
screen size in common use.
• The content you want to display to the highest amount of users should be contained within the 140 pixel gutters on
either side of the page.
• The space between the gutters should be 970px
• Right and Left Gutter Width = 140px
• Scroll-follow is not allowed, gutter images must remain fixed in browser when user scrolls down the page
• Background color must be thematically consistent with the graphic content. Please provide HTML hexadecimal value
(color=#xxyyzz) when submitting creative.
VIDEO
• FLV, VAST 1.0/2.0, VPAID, VAST 2.0+ VPAID compliant
:15
• 24 fps
• Provide click through URL
:30
• Auto audio accepted
Companion 300 x 250 • Companions are iFramed
NOTE: These creative specs are provided as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad
format, or vendor. For more information, please contact the Telemundo Station Group Digital Unit at telemundodcc@gmail.com
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

4. Telemundo Station Group
DIGITAL UNIT
SITE INVENTORY
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

5. Telemundo Station Group
DIGITAL UNIT
INSERTION ORDER
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

6. Telemundo Station Group
DIGITAL UNIT
UPFRONT
DEAL TEMPLATE
ROS IMP CPM TOTAL IMP COST
728x90 250 10 250 2500
160x600 250 10 250 2500
300x250 75 10 100 750
Premium IMP FREQ TOTAL IMP CPM COST
300x600 6 2 12 25 300
970x250 6 2 12 25 300
High Impact FREQ TOTAL IMP FLAT FEE COST
Catfish 1 6 500 500
Sección Especial FREQ TOTAL IMP FLAT FEE COST
CI 1 10 2000 2000
Por Dentro Link 150
TOTAL 790 8850
eCPM 11.20
Upfront Pricing / Discount -15%
Monthly Commitment 7522.5
eCPM 9.52
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

7. Telemundo Station Group
DIGITAL UNIT
ADVERTISE WITH US
Advertise with us ads.
To run in Noticias section as a
180x150. All stations have their
own ad with corresponding logo,
that links to the Anúnciate Con
Nosotros page.
Advertise with us page.
This page provides the
stationʼs sales contact info.
SAMPLE:
Anúnciate Con Nosotros
Les ofrecemos acceso a miles de
consumidores por televisión,
en la red, en eventos especiales y mucho
más. Crearemos un plan a su medida para
darle el mayor rendimiento
por su inversión.
Para más información comuníquese con:
ventas51@ypunto.com
También se puede comunicar con:
Alicia Soriano: axsorian@telemundo.com
Liliana Aristizábal: lxaristi@telemundo.com
15000 SW 27th Street
Miramar, Fl 33127
(954) 622-7710
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

8. Telemundo Station Group
DIGITAL UNIT
CREATIVE REQUEST FORM
– SAMPLE –
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

14. Telemundo Station Group
DIGITAL UNIT
CREATIVE PROOF
– SAMPLE –
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

15. 7 8x 0- e d ro r A
2 9 L a eb ad 7 8x 0- e d ro r B
2 9 L a eb ad
3 0x 5 - d m R c n l A
0 2 0 Me i
u et ga e
3 0x 5 - d m R c n l B
0 2 0 Me i
u et ga e
1 0x 0 - d S yca e A
6 6 0 Wi ksrp r
e 1 0x 0 - d S yca e B
6 6 0 Wi ksrp r
e 2 5x 0 - o D nr
6 15 P r et o
S A I
T T ON N e aY r
u v ok
A V R I E To nGa e a dL hma
D E T S R rl
ma l r n i t n
s c
C MP I
A A GN N wSt C e te- ufr a e
e i rai B f P g
e v e
CONT C
A T T t n Ag eo
ai a rü l
a l
OR E #
D R 191
952
R
P OOFD T 1 /11
A E 11 /1

16. i ae
Ma P g
n
S A I
T T ON N e aY r
u v ok
A V R I E To nGa e a dL hma
D E T S R rl
ma l r n i t n
s c
C MP I
A A GN N wSt C e te- ufr a e
e i rai B f P g
e v e
CONT C
A T T t n Ag eo
ai a rü l
a l
OR E #
D R 191
952
P OOFD T 1 /11
R A E 11 /1

17. Telemundo Station Group
DIGITAL UNIT
PACKAGE WITH INTEGRATION
– SAMPLE –
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON

18. Digital Advertising Plan for
Telemundo51.com

19. Our Brand
Telemundo51.com Y Punto
• Telemundo Station Group s Digital Unit creates local websites that are a reflection of the
variety and richness the Hispanic communities we serve. They are bound by a common
thread:
Local Latino Lifestyle with a New American Twist
Ø Access
Ø Opportunity
Ø Aspiration
• We offer local and national news, sports, weather, lottery numbers, daily horoscopes, where to
go, shop and eat, immigration, apps, classifieds, and access to your favorite apps and
widgets…TODO ESTA AQUI!
• Our Content Recipe:
Ø News & Infotainment
Ø Core Value Franchises
Ø The Opportunity (La Oferta)

20. Main Verticals
Example: Miami Mock-up
• Noticias
• El Tiempo
• Famosos
• Deportes
• Nuestros Paises
• La Oferta
• Viviendo en USA
• Ella
• Salud y Bienestar
• Tiempo Libre
• Galería de Fotos
• Videos
• Tus Widgets
• Tu Telemundo

21. Por Dentro
Showcasing Advertisers Customized Sections
• Por Dentro, with fixed real-estate on our
Homepage, promotes customized solutions
that are contained within the sites
• UOR sponsorship / article page will be
promoted on Homepage for 1 month,
generating approx. 145,000 impressions

22. Tiempo Libre Sponsorship
Content Integration Example:
logo and link to article on
Tiempo Libre section

23. Digital Plan Summary
• ROS
Standard
Banners:
– Leaderboard
(728x90):
200,000
imps
over
4
weeks
– Medium
Rectangle
(300x250):
200,000
imps
over
4
weeks
– Skyscraper
(160x600):
100,000
imps
over
4
weeks
• Homepage
Premium
Ads.
– Client
will
receive
2x
Premium
Ads
rotaPng
all
day
on
2
selected
days
within
the
month
on
the
Homepage
• Half
Page
Ad
(300x600):
12,000
total
impressions
• Portrait
Ad
(970x250):
12,000
total
impressions
– Por
Dentro
Homepage
Link
to
Integrated
Content
secPon
for
UOR:
145,000
impressions
• Pre-­‐Roll
– :15
UOR
video
generaPng
25,000
impressions
in
T51.com
video
player
• Integrated
Content
– Client
will
receive
logo
placement
alongside
integrated
arPcle
on
Tiempo
Libre
Channel*
*arPcle
subject
to
site
approval,
will
be
a
featured
story
for
1
week
and
will
rotate
among
all
stories
in
the
channel
depending
on
traffic
to
the
story
Investment:
$8,000

24. Telemundo Station Group
DIGITAL UNIT
Questions?
Alejandro Acebal, Director Digital Sales & Integration
Axacebal@telemundo.com | 954-622-7726
Marinés Mazzarri, Digital Sales Producer
Marines.Mazzarri@nbcuni.com | 954-622-6213
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON