Facebook has introduced hashtags to help organize the 4.75 billion pieces of content shared on Facebook daily. Hashtags allow content to be discovered through graph search and will provide increased visibility, consistency, and opportunities for brands to participate in real-time conversations. Marketers can now coordinate brand messages, track trends in real-time, and join conversations without spending money on advertising. The introduction of hashtags is only the beginning and provides huge opportunities for marketers to connect with customers through social media.