Slides from the Marketing, Sales and PR Workshop at Startup Pirates in Tirana, in April, 2016. The slides cover tips and tricks from what good Marketing is, how to apply sales and how to close deals and how to come up with good PR results. Remember Good PR is Good HR (Human Relations).

1. Marketing, Sales & PR
@celiknimani / digjitale.com

2. To be covered
How do you portray yourself?
What channels do you use?
How do you tell your story?
How do you define your success?
How do you attract the first client?
How do you involve customers?
What techniques do you use?

3. What is good marketing?

4. THE STORY!
By definition good marketing has
always a good story!

5. The impact from the
RED BULL Campaign

10. Marketing = Sales
Sales = Customers
Customers = Money
Zero marketing = Zero €

11. Marketing is about attracting
relevant people to your business.

12. Converting those people to leads.
And leads are people who say we are
interested in what you offer.

13. Close the deal!

14. Make them happy

15. Attract Convert Close Delight
In a nutshell
Strangers Visitors Leads Customers Promoters

16. I don’t need customers?
Said no business ever!

17. Marketing makes the difference

18. Remember this?

19. That’s you on ABC Marketing!

20. GAME #1
Make a marketing campaign with 100€ budget.

21. Horizontal, Vertical,
Multichannel, Two Level,
Three Level, ….
Marketing Channels

22. It’s this

23. What is good sales?

24. attract
understand needs
listen & resolve
invite to return

26. GAME #2
Apply lesson’s learned to sell

27. Sell the pen!

28. How?
how you gather information
how you respond to information
how you deliver information
and how you ask for something (closing)

29. How you can do it?
Find out how they last used a pen (gather info)
Emphasize the importance of the activity they
last used a pen (respond to info)
Sell something bigger than a pen, like a state
of mind (deliver info)
Ask for the buy (closing)

30. SOLD!

31. What is good PR?

32. Public Relations = Human Relations

38. GAME #3
Build your startup PR

39. Thank you
Keep questions coming
@celiknimani
digjitale.com