Marketing Architects® took on the challenge of reinventing the Website Development walking cane. Our response-driving creative team, combined with our proprietary media buying strategy, put HurryCane® on the map with historic results. Check out how we did it and why HurryCane® remains the #1 selling cane in America.

1. Marketing Architects | Direct Response Experts
2015 Agency Product Case Study
The HurryCane Story:
From Napkin to the No 1
Selling Cane in America

2. Website DevelopmentMarketing Architects®
took on the challenge of reinventing the
walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane®
on
the map with historic results. Check out how we did it and why
HurryCane®
remains the #1 selling cane in America.
Packaging Design
TV Commercials
Newsprint
Retail Development/Design

3. Conquering these 7
opportunities helped
us create the No 1
brand in America
1 How to Name a No 1 Brand
2 How to Creatively Test Your Way to the Top
3 It Matters That Grandma is Shopping Online
4 7 Ways to Tell if Your Product is Ready to Scale
5 Amazon: A Business Owner’s Friend Or Foe?
6 8 Ways to Scale Into Retail the Right Way
7 Entrepreneurs: How to Say Goodbye to Your Product

4. How to Name a No 1 Brand
Choose a name
that’s polarizing
Decide what your
brand means
OWN IT! protect
your brand
CLICK HERE, to learn more about brand development.
No. 1
OPPORTUNITY

5. How to Creatively Test Your Way to the Top
We knew it would be hard. But did we succeed? Well…HurryCane is
now the No. 1 selling cane in America. And it wouldn’t be the DME
category leader it is today without the steps we took to creatively
test our way to success. Here’s what we learned works:
PRODUCTION COST
CAN’T BE CONSTRAINT
DIVERSIFY YOUR
CREATIVE CAMPAIGNS
LEVERAGE DIRECT
RESPONSE KNOWLEDGE
BE NIMBLE TO ASSESS
PERFORMANCE
There’s no worse way to shoot
yourself in the foot than to
not invest enough money
into thoroughly testing your
product campaign.
Consider what you already
know. Those tried-and-true
direct response marketing best
practices are best practices for
a reason—they work!
Diversifying your creative by
sprinkling in unconventional
concepts to run against
proven approaches is the
best way to test.
This means being able to
strategically assess the
performance of various creative
approaches and react nimbly
with your new learnings.
CLICK HERE, to learn more about creative testing.
No. 2
OPPORTUNITY

6. It Matters that Grandma
is Shopping Online
RETHINK HOW CONSUMERS
WILL CONVERT
FOCUS ON WEB
CONVERSIONS FIRST
FIND THE RIGHT MEDIA TO
SPOTLIGHT YOUR PRODUCT
CLICK HERE, to learn more about targeting your audience.
No. 3
OPPORTUNITY

7. 7 Ways to Tell if Your
Product is Ready to Scale
Do you have a scalable message?
Do you have a good offer?
Do you have a great product?
Do you have a intersection that proves you can scale?
Are you operationally ready to scale?
Will scaling to retail help your bottom line?
Do you have control of your product?
CLICK HERE, to learn more about scaling your product.
No. 4
OPPORTUNITY

8. Amazon:
A Business Owner’s Friend or Foe?
Don’t be afraid of Amazon. Instead,
harness its power with a firm and
educated grip. Marketing Architects did.
CLICK HERE, to learn more about working with Amazon.
No. 5
OPPORTUNITY

9. 8 Ways to Scale into Retail
the Right Way
create a
product story
attend tradeshows
in your category
make it easy to sell
at retail stores
invest in frequent
store audits
know & undestand
your niche
protect your brand
through partnerships
THE size of your
store display matters
you don’t have to work
with all retailers
CLICK HERE, to learn more about scaling to retail.
No. 6
OPPORTUNITY

10. Entrepreneurs:
How to Say Goodbye to Your Product
begin thinking about an exit
strategy early on in your product
development stage.
“ “
CLICK HERE, to learn more about letting go of your product.
No. 7
OPPORTUNITY

11. A lot of agencies claim to partner
with their clients but nobody goes
ALL IN like Marketing Architects.
Let us help you take your Big Idea
from napkin to market.
To start a conversation, CLICK HERE.