The document discusses several aspects of marketing strategy and customer care. It provides tips for engaging customers through word-of-mouth marketing on social media platforms. It emphasizes understanding customer desires and offering exclusive access to build loyalty. The use of compelling language focused on immediacy can drive customers to take action. While visual content is important, language remains a powerful marketing tool. Developing a clear marketing strategy that identifies the best ways to reach customers and concentrate messaging will focus efforts and drive more sales. Excellent customer service through every customer interaction builds goodwill and increases the likelihood of repeat business.

1. Marketing Strategy

2. Smart Creative Marketing
 Any business knows that marketing expenditures are hard to justify.The most
cost-effective marketing is an idea that can be spread by word-of-mouth.The
benefit of this type of campaign, is that when done right, it can engage Facebook,
Twitter , Instagram , Snapchat.

3. The best service, in the eyes of the greatest percentage of
group members, is not imposed upon customers. It is the
product of an actual attempt to empathize with them. The
concept of customer centricity declares that the information
and resolution offered must align with customer desire rather
than business script, habit or policy. Truly understanding how
the customer feels and why the customer wants what he wants
is the surest way to honor that directive.

4. Customers like exclusive access. Give your audience a
sneak peak at new products, upcoming offers and high-
quality content.
Nobody likes to wait, especially for something they can
get from a rival right away. Using the word “now” in your
copy ensures that the customer is seduced in taking
action immediately, partly because this is a possibility
you’re offering, and partly because this is what a
customer wants, instant gratification.

5. Some people argue that marketing has moved to a more
visual, multimedia-rich mode using images and sound
rather than printed words, yet language is still a strong
weapon you can use in online marketing – and it might
even be the strongest.

6. A marketing strategy will help you focus. It will identify
the different ways you can talk to your customers, and
concentrate on the ones that will create most sales.
It tells you what to say, how to say it and who to say it to
in order to make more sales. Because timing is critical, it
will tell you when to say it, too.

7. Customer Care

8. What is customer service ?
 Customer service is an extremely important part of maintaining ongoing client
relationships that are key to continuing revenue.
 Every contact your customers have with your business is an opportunity for
you to improve your reputation with them and increase the likelihood of
further sales .

9. Body language
 Posture – standing tall with shoulders back.
 Eye contact – solid with a "smiling" face.
 Gestures with hands and arms – purposeful and deliberate.
 Speech – slow and clear.
 Tone of voice – moderate to low.

10. sales go up and down…care stays forever
Fathi Odeh
customer care management