The document summarizes the results of a 16 question survey about music magazine preferences. Key findings include: - The target audience is ages 16-25. - Females make up 62.07% of respondents and will be a key demographic. - 80.65% of respondents were Caucasian. - Most respondents were in the working class. - Gig tickets and posters will be good free gifts to include. - Kerrang! and Rolling Stone were the most popular magazines. - £2-£4 is what most respondents are willing to spend. - Photos and the magazine cover are important visual elements.

1. The first question asked in my questionnaire is 'How old are you?' As the target audience is very important when it comes to
making a magazine. As shown in the chart below which shows the results of this question the most common answer which the
public chose was ages 16-25 as 29/31 people picked that option meaning that the people who are more likely to purchase my
pop punk magazine will be between those ages. The other two options which were available in my questionnaire were 'below
16' and 'above 25‘which both got 3.25% whereas 16-25 scored 93.55%. This means that when I make my magazine I'm going to
set my target audience for people aged 16-25 and add features which will attract those ages such as competitions and free
posters etc.

2. The second question asked in my questionnaire is asking the public about their gender, and as shown in the results below the
most popular gender chosen was female with 62.07%. There was three options for this question other than female there was
male which got 37.93% and other with a box to share your gender which got 0%. From these results I can see that people who are
more likely to buy music magazines are female therefore when making my magazine I will aim to attract females but also males
and other genders as my questionnaire results don’t mean that all my customers will be female. And as males still got 37.93% it
means that I will have a proportion of males reading my magazine just not as much as females.

3. The third question being asked in my questionnaire is asking the public about their ethnicity, and as shown below out of the many
options the most commonly chosen one was Caucasian with 80.65% as 15/31 people selected that box. Although 5 people
selected other and 1 person selected British Pakistani. This shows me that a large proportion of my customers will be Caucasian.

4. The fourth question in my questionnaire is asking the public about their social class, there was three choices 'lower class'
'working class' and 'higher class'. As shown in the results below the most popular choice was working class with 77.42% as 24/31
people who answered my questionnaire are in the working class. 5 people selected lower class and 2 people selected higher
class. By knowing this information it helps me when setting the price off my magazine as I want to sell it as a price which fits all
my customers, therefore as only 2 people selected working class ill ensure that the price is not expensive and unrealistic but as
only 5 people selected lower class ill set it at a price which will allow me to make a profit.

5. The fifth question on my questionnaire is ‘How often do you read music magazines?' I put 5 options for the public to choose
from as I wanted to ensure that there was a choice for everyone to pick from. As shown below the most commonly picked
answer was 'Whenever they feature an artist I enjoy' with 41.94% as 13/31 people selected that option and just below that
with 11/31 people and at 35.48% was 'I don’t read them'. This shows me that most people who took part in my questionnaire
do not read music magazines frequently as they are only willing to spend the money if they feature a band or artist that they
are a fan of. This also helps me to decide the frequency of publication.

6. The sixth question in my questionnaire Is asking the public about their favourite music magazines and which ones they enjoy
reading the most. The most popular magazines which got the most votes were Kerrang! And Rolling Stones as 16/29 people
picked Kerrang! And 12/29 people picked Rolling Stones. This helps me when designing my magazine as I can look at these
magazines and take inspiration to ensure my magazine is the highest possible quality to attract more customers. The least
popular choices were Rock sound and Mojo magazine as only 3 people picked them, this shows me that majority of the people
who took part in my questionnaire either have not heard of these magazines of don’t like them therefore when making my
magazine I will avoid adding similar features. The 2 people who skipped this question more than likely had never heard off any of
these magazines and fit into the group of people who never read music magazines.

7. The next question in my questionnaire is asking the public how much they are willing to spend when purchasing a music
magazine, the most popular choice was £2-£4 at 61.29% and 19/31 people selecting that option. Only 5 people are willing to
spend £5 and 6 people said that they are not willing to pay more than £2. Therefore by these results I am going to set the
magazine price at £2.99 as I think that this will fit a large majority of my customers needs as it is not over priced or under priced
allowing everyone to be pleased.

8. The next question asked in my questionnaire is asking the public what features attract them to a music magazine there was 5
options to choose from The Masthead, The main image, Colour scheme, Cover lines or the Positioning statement. As shown in
the results below the most popular answer was the main image as 22/31 people picked that option and the second most
popular answer was the masthead with 14/31 people. Therefore when making my music magazine I will ensure that these two
aspects of the magazine stand out and are unique attracting a larger range of customers

9. The next question I asked in my questionnaire was asking the public what free gift they would prefer to receive in a
magazine, I added 4 options for the public to choose from a CD, poster, Gig tickets or a t-shirt. As you can see from
the results shown below the most popular choice was gig tickets at 54.17%. This means that when I come to creating
my magazine the free gift I will use in my competitions are gig tickets as it will help attract more customers therefore
meaning I will make a larger profit as ill have more people purchasing my magazine

10. The 10th question in my questionnaire is 'Do you think that a music magazine should have a lot of photos in' the most
popular answer was yes as 26/31 chose that option. As most people who took part in my questionnaire said
yes, when making my music magazine I will ensure that I add several different images to make the magazine more
visually interesting /appealing therefore attracting more customers into purchasing my magazine.

11. The eleventh question asked in my questionnaire is ' How often would you prefer a music magazine to be released?'
22/31 people answered monthly and 9/31 answered weekly. As the most popular choice was monthly that’s how often
I will publish my magazine as that’s what people would prefer. The reason I asked this question was because I wanted
to see how many people would be happy with a weekly publish as if I didn’t ask this question and released a new
magazine every week there could be a lack of customers meaning I would lose profit

12. The next question in my questionnaire is asking the public how many pages they would prefer in a music magazine, I
added three different options as I wanted to make sure everyone could give their opinion. The most popular choice
was 60-100 pages with 64.52% and 20/31 people. Therefore when making my magazine I will do no more than 100
pages and no less than 60 as that’s what the public would prefer and If I made more or less the customers would be
left unsatisfied and might become bored and uninterested when reading.

13. The next question in my questionnaire is asking the public about themselves and which genre of music is their
favourite. I added 5 different choices for the public to choose from as shown down below. The least popular genres
were metal and house/EDM therefore I will not feature any artist/bands who go by these genres as majority of the
people reading my magazine will not be interested. Indie, Pop and punk all got similar scores with indie at 11/31
people pop at 9/31 people and punk at 8/31 people. As all these genres got the highest score I will feature these in my
magazines when doing gig/artist/band reviews and competitions.

14. The next question is once again asking the public who are taking part in my questionnaire about themselves and which bands
they enjoy listening to. Out of the 31 responses I got many different answers from all different genres of bands such as Little
Mix, Green day, Arctic Monkeys, 5 Seconds of summer etc. The most popular band chosen by the public was The 1975
as 6 people answered them. As The 1975 were the most common band chosen I will mention them in my music magazine and
do a gig review or album review etc. as this will help to attract more people to my magazine as if they are fans of the band they
will automatically want to read the article which they are mentioned in.

15. The next question is asking the public about different bands which fit into the genre Pop punk, I added a list of popular
pop punk bands and asked those doing my questionnaire to tick the bands which they had heard off. As you can see in
the results below the most popular bands were Paramore as 25/31 said they had heard of them and also Fall out boy
as 23/31 people said they had heard of them. As these two bands got the most votes I will also add them into my
music magazine just like The 1975 as I want to please the customers reading my magazine and ensure they are aware
about the people they're reading about

16. The sixteenth question in my questionnaire is asking the public how often they attend gigs, the three different options the
public could choose from were 'Never' 'Sometimes' and 'Frequently' and as shown below the most popular choice was
'sometimes' with 45.16% and 14/31 people. As only 5 people answered never I will ensure that when making my magazine I
involve articles involving gigs as they are a popular topic which people enjoy. Therefore by talking about gigs I will attract more
customers helping me gain a larger profit.

17. The second to last question in my questionnaire is once again about gigs as they are a topic which people in my target
audience enjoy. The question is asking the public if an article on a gig review would be interesting to them and attract them to
purchasing a magazine. As shown below the most popular choice was yes with 17/31 people and 54.84% therefore I will ensure
that there is a gig review in my magazine as it will allow me to make a larger profit as more customers will be attracted towards
purchasing my magazine.

18. The last question in my questionnaire is asking the public to suggest 3 different colours which they would associate with the Pop
Punk Genre. There was several different colours submitted such as black, green, red, grey, blue etc. The three most popular
colours were black green and red therefore when making my music magazine I am going to use these colours throughout as my
colour scheme. As I the public think these will be the best colours I will attract more people into purchasing my music magazine
as It looks visually interesting.