Audience Reseach
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The document summarizes the results of a questionnaire about music video consumption habits. It found that participants were evenly split between male and female, ranged in age, and listened to a variety of genres, most commonly pop. Most participants preferred to watch music videos on TV rather than websites, and used YouTube and channels like Kiss FM to view them. They looked for dancing and storylines in videos and most preferred performance-style videos. Most watched videos every day or a few times a week.
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Results from audience questionnaire
The document reports the results of a survey about music preferences. It includes pie charts and bar graphs showing that:
1) The survey included an even number of male and female respondents between the ages of 16-25;
2) Pop music was the most commonly listened to genre;
3) Respondents prefer watching music videos on MTV, Channel AKA, and KISS;
4) Performance-based videos are preferred over hybrid videos.
Surveyt
The document describes a survey conducted to help decide what to include in a music video. The survey asked about music genre preferences, festival attendance, how people access music, and whether they prefer music videos that tell a story. The results showed pop, rock, and hip-hop were most popular. Most respondents attended festivals monthly or more. The majority access music on YouTube, iTunes, or Spotify. Most people said they prefer music videos that tell a story. These survey results will help determine the target audience and direction for the music video.
Conventions of Music Videos
This document discusses common conventions in music videos. It explains that camera angles vary depending on the genre, with close-ups and mid-shots used to involve the audience for performance scenes and long shots used for group performances. Mise-en-scene creates expectations for different genres through elements like costumes, props, lighting and location. Editing also varies by genre, with faster cuts for upbeat songs and slower cuts for ballads. Costumes, colors and narrative techniques help establish an artist's image and brand over multiple videos and marketing campaigns. Common video types include performance, concept, and thematic videos.
1. initial plans (js)
The document outlines initial plans for a mind map and mood board about music genres and content. The mind map includes sections on different music genres like R&B, grime, rock, jazz, reggae, pop, and hip-hop. It also lists images of music artists and colors. The mood board analyzes the collected images, noting repetition of colors, styles, and mood across images of music artists and live concerts. The mood board will influence the final product by providing visual inspiration for similar images to include.
Questionnaire media
The document is a 10 question survey that asks respondents about their preferences and expectations for elements that may be included in an urban music video, such as locations, clothing styles, camera techniques, music genres, and whether the visuals impact their opinion of the song. Respondents are also asked to provide their age, gender, and favorite music artists.
Task 6
Hip-hop music originated in the 1970s from African American communities in the West Bronx. It grew popular in the 1980s primarily among black youth. Hip hop is associated with elements like MCing, DJing, breaking, graffiti, and beatboxing. Early 1970s artists like are now comparable to modern artists like Jay-Z, Drake, and Kanye West. Jay-Z and Kanye West in particular appeal widely as rap artists across generations and cultures through their music, clothing, and visual style in music videos and appearances.
Task 6
Hip-hop music originated in the 1970s from African American communities in the West Bronx. It grew popular in the 1980s among black youth in New York City. Hip hop is associated with elements like MCing, DJing, breaking, graffiti, and beatboxing. Early hip hop artists like those in the 1970s are now comparable to modern artists like Jay-Z, Drake, and Kanye West. These contemporary hip hop artists appeal to wide audiences with their rap music and use of fashion, makeup, and visual elements in their music videos and appearances.
BTS
BTS is a seven-member boy band formed by Big Hit Entertainment in 2013. They debuted on June 13, 2013 with their song "No More Dream" from their first album 2 Cool 4 Skool. They have since gained popularity with albums like Dark & Wild (2014), and The Most Beautiful Moment in Life series (2015-2016). The group consists of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Each member's profile provides their stage name, real name, position, birthday, and other details.
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Results from audience questionnaire
The document reports the results of a survey about music preferences. It includes pie charts and bar graphs showing that:
1) The survey included an even number of male and female respondents between the ages of 16-25;
2) Pop music was the most commonly listened to genre;
3) Respondents prefer watching music videos on MTV, Channel AKA, and KISS;
4) Performance-based videos are preferred over hybrid videos.
Surveyt
The document describes a survey conducted to help decide what to include in a music video. The survey asked about music genre preferences, festival attendance, how people access music, and whether they prefer music videos that tell a story. The results showed pop, rock, and hip-hop were most popular. Most respondents attended festivals monthly or more. The majority access music on YouTube, iTunes, or Spotify. Most people said they prefer music videos that tell a story. These survey results will help determine the target audience and direction for the music video.
Conventions of Music Videos
This document discusses common conventions in music videos. It explains that camera angles vary depending on the genre, with close-ups and mid-shots used to involve the audience for performance scenes and long shots used for group performances. Mise-en-scene creates expectations for different genres through elements like costumes, props, lighting and location. Editing also varies by genre, with faster cuts for upbeat songs and slower cuts for ballads. Costumes, colors and narrative techniques help establish an artist's image and brand over multiple videos and marketing campaigns. Common video types include performance, concept, and thematic videos.
1. initial plans (js)
The document outlines initial plans for a mind map and mood board about music genres and content. The mind map includes sections on different music genres like R&B, grime, rock, jazz, reggae, pop, and hip-hop. It also lists images of music artists and colors. The mood board analyzes the collected images, noting repetition of colors, styles, and mood across images of music artists and live concerts. The mood board will influence the final product by providing visual inspiration for similar images to include.
Questionnaire media
The document is a 10 question survey that asks respondents about their preferences and expectations for elements that may be included in an urban music video, such as locations, clothing styles, camera techniques, music genres, and whether the visuals impact their opinion of the song. Respondents are also asked to provide their age, gender, and favorite music artists.
Task 6
Hip-hop music originated in the 1970s from African American communities in the West Bronx. It grew popular in the 1980s primarily among black youth. Hip hop is associated with elements like MCing, DJing, breaking, graffiti, and beatboxing. Early 1970s artists like are now comparable to modern artists like Jay-Z, Drake, and Kanye West. Jay-Z and Kanye West in particular appeal widely as rap artists across generations and cultures through their music, clothing, and visual style in music videos and appearances.
Task 6
Hip-hop music originated in the 1970s from African American communities in the West Bronx. It grew popular in the 1980s among black youth in New York City. Hip hop is associated with elements like MCing, DJing, breaking, graffiti, and beatboxing. Early hip hop artists like those in the 1970s are now comparable to modern artists like Jay-Z, Drake, and Kanye West. These contemporary hip hop artists appeal to wide audiences with their rap music and use of fashion, makeup, and visual elements in their music videos and appearances.
BTS
BTS is a seven-member boy band formed by Big Hit Entertainment in 2013. They debuted on June 13, 2013 with their song "No More Dream" from their first album 2 Cool 4 Skool. They have since gained popularity with albums like Dark & Wild (2014), and The Most Beautiful Moment in Life series (2015-2016). The group consists of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Each member's profile provides their stage name, real name, position, birthday, and other details.
Target audiene
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and evolution of pop music over time. Key elements that define pop music identified include catchy melodies, light-hearted lyrics focused on love and relationships, and instrumentation including electric guitar, bass guitar and drums. Popular artists mentioned that helped make the pop rock subgenre famous include Elton John, Paul McCartney, and Rod Stewart. Camera work for pop music videos typically includes close-ups, wide shots and extreme close-ups of the artist to capture expressions and details. The overall goal of pop music and its associated videos is to lift mood and make people feel enthusiastic.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and development of pop music from the 1950s, blending elements of rock and other genres. Popular artists mentioned include The Beatles, Michael Jackson, and Beyonce. The document further explores subgenres of pop like pop rock and considers elements that define the pop genre aesthetic, such as upbeat lyrics and music that aim to energize listeners, as well as characteristics of pop music videos like colorful cinematography, close-up shots, and feel-good sounds. Pop rock is selected as the final genre decision for its combination of pop style and light lyrics.
Pop music video – audience research
The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.
Evaluation Question 1 - Luca
The document discusses various conventions of pop rock and alternative rock music videos. It analyzes how the student's media product for the band OneRepublic incorporates or challenges these conventions. The conventions discussed include featuring the artist in a narrative, having strong confident performances, basing narratives on everyday issues, including photos of the artist/band in album packaging, and using simplistic color schemes in magazine advertisements. The analysis provides examples of other artists' music videos and album packaging that do or do not follow these typical conventions.
Theorists for music videos
The document discusses several theories for analyzing music videos, including Claude Levi-Strauss' theory of binary oppositions which suggests music videos portray both positive and negative through contrasts like good vs evil or black vs white. It notes this theory will be used in a video by portraying two races, black and white, to emphasize the effort of a runner to succeed. It also mentions other common techniques like relating the lyrics and visuals, reflecting the tone of the music through atmosphere, including demands of the record label, focusing on the artist's sex appeal, and using intertextual references to other media.
Music Video Target audience
The survey results showed that the target audience for the music video is 14-26 year olds who enjoy pop and indie music. Over 90% of respondents said they like watching music videos. Most respondents preferred outdoor settings like fields and forests for music videos. This is helpful for the creator since their song footage was mostly filmed in gardens and fields. The majority also said they enjoy seeing stories depicted in music videos, which matches the storytelling nature of the creator's song.
Ta 4kicks
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Mind map music videos
Music videos are short films that combine a song with imagery, choreography, and other visual elements. They are primarily made to promote the sale of music and give exposure to artists. Music videos can be used to interpret lyrics, perform choreographed routines for fans to enjoy at live shows, and increase artists' popularity and success on music charts. They are released before albums to build anticipation and viewership from fans online and on music video channels.
Target audience
The document discusses research into target audiences for music channels to promote an indie rock song. It analyzes the target audiences of Kerrang!, which ranges from 15-44 but is split evenly into three age groups, and MTV Rocks (MTV Two), which specifically targets 16-24 year olds. Based on this research, the document concludes that the song's target audience of 16-30 year olds would be suitable for both channels since they attract viewers within that age range.
Questionairre Analysis
The document discusses research conducted to inform the creation of a music video for the song "Rockstar" by Kings of Leon. Surveys found that 30% of respondents' favorite genre was rock and 20% was R&B. Most watched music videos on YouTube and preferred an abstract narrative style without the artist appearing. Synchronized editing to the song was important. The summary will apply theories to create an identity-focused music video featuring lip-syncing performances in various locations to attract the target audience.
Questionnaire Results
Music videos can feature the artist in the narrative or relate to the song being performed. Some prefer Pop-Rock genres and like seeing the artist in the video that relates to the music. Viewers have different tastes in what they enjoy seeing in a music video.
R&B Conventions
Within this slideshow I will present my research into my chosen genre (R&B) and I will research into it’s conventions. Within this research I will analyse 2 music videos (By R&B artists)
Analysis of questionnaire
This document summarizes the results of a questionnaire about music preferences administered to 60 students aged 16-20. Key findings include:
- The majority of respondents preferred hip hop music, which is significant as the artist's genre is hip hop.
- Respondents believed most hip hop artists are male rather than female, demonstrating the male dominance in the industry.
- Most expected the artist to play the main character in a music video rather than having separate individuals for the artist and character.
- Bright lighting and a club setting were most expected for a hip hop love song music video.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Pitch (1)
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Media questionnaire analysis
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Evaluation task 1
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Analysis of questionnaire charts
This document analyzes the results of a questionnaire given to 25 people to help evaluate a music product. The analysis shows that most respondents were females ages 17-19 who listen to music often on their phones or internet. MTV was the most popular music channel and most people download music illegally. Indie/rock was a popular genre and most people prefer entertaining music. This provides insight into targeting marketing of an indie rock music video at 17-19 year olds who enjoy entertaining music on portable devices and streaming platforms.
Questionnaire Graph Analysis
This document contains the results of a questionnaire about music video preferences. [1] The questionnaire asked about respondent's gender, age, favorite music genres, habits watching music videos, expectations for music video content, and preferences for genre adherence in music videos. [2] The results showed that the target audience is 17-21 year olds who prefer R&B, hip hop, and pop music and watching music videos on MTV Bass. [3] Respondents expect revealing clothing, alcohol, and jewelry in music videos and prefer that music videos adhere to their musical genres.
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Target audiene
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and evolution of pop music over time. Key elements that define pop music identified include catchy melodies, light-hearted lyrics focused on love and relationships, and instrumentation including electric guitar, bass guitar and drums. Popular artists mentioned that helped make the pop rock subgenre famous include Elton John, Paul McCartney, and Rod Stewart. Camera work for pop music videos typically includes close-ups, wide shots and extreme close-ups of the artist to capture expressions and details. The overall goal of pop music and its associated videos is to lift mood and make people feel enthusiastic.
Research on genres
The document discusses selecting the pop music genre for a music video. It provides details on the origins and development of pop music from the 1950s, blending elements of rock and other genres. Popular artists mentioned include The Beatles, Michael Jackson, and Beyonce. The document further explores subgenres of pop like pop rock and considers elements that define the pop genre aesthetic, such as upbeat lyrics and music that aim to energize listeners, as well as characteristics of pop music videos like colorful cinematography, close-up shots, and feel-good sounds. Pop rock is selected as the final genre decision for its combination of pop style and light lyrics.
Pop music video – audience research
The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.
Evaluation Question 1 - Luca
The document discusses various conventions of pop rock and alternative rock music videos. It analyzes how the student's media product for the band OneRepublic incorporates or challenges these conventions. The conventions discussed include featuring the artist in a narrative, having strong confident performances, basing narratives on everyday issues, including photos of the artist/band in album packaging, and using simplistic color schemes in magazine advertisements. The analysis provides examples of other artists' music videos and album packaging that do or do not follow these typical conventions.
Theorists for music videos
The document discusses several theories for analyzing music videos, including Claude Levi-Strauss' theory of binary oppositions which suggests music videos portray both positive and negative through contrasts like good vs evil or black vs white. It notes this theory will be used in a video by portraying two races, black and white, to emphasize the effort of a runner to succeed. It also mentions other common techniques like relating the lyrics and visuals, reflecting the tone of the music through atmosphere, including demands of the record label, focusing on the artist's sex appeal, and using intertextual references to other media.
Music Video Target audience
The survey results showed that the target audience for the music video is 14-26 year olds who enjoy pop and indie music. Over 90% of respondents said they like watching music videos. Most respondents preferred outdoor settings like fields and forests for music videos. This is helpful for the creator since their song footage was mostly filmed in gardens and fields. The majority also said they enjoy seeing stories depicted in music videos, which matches the storytelling nature of the creator's song.
Ta 4kicks
The target audience for an indie/alternative rock music band and video is youths and young adults aged 15-25. Research through questionnaires found that 70% of people in this age group prefer the indie genre. The likes of this audience include being sociable yet independent, and music videos in the genre often depict urban backgrounds reflecting their social class. To best meet the needs of this target audience, the music video for the band will be concept-based, as most respondents indicated a preference for this style over performance-based or narrative videos.
Mind map music videos
Music videos are short films that combine a song with imagery, choreography, and other visual elements. They are primarily made to promote the sale of music and give exposure to artists. Music videos can be used to interpret lyrics, perform choreographed routines for fans to enjoy at live shows, and increase artists' popularity and success on music charts. They are released before albums to build anticipation and viewership from fans online and on music video channels.
Target audience
The document discusses research into target audiences for music channels to promote an indie rock song. It analyzes the target audiences of Kerrang!, which ranges from 15-44 but is split evenly into three age groups, and MTV Rocks (MTV Two), which specifically targets 16-24 year olds. Based on this research, the document concludes that the song's target audience of 16-30 year olds would be suitable for both channels since they attract viewers within that age range.
Questionairre Analysis
The document discusses research conducted to inform the creation of a music video for the song "Rockstar" by Kings of Leon. Surveys found that 30% of respondents' favorite genre was rock and 20% was R&B. Most watched music videos on YouTube and preferred an abstract narrative style without the artist appearing. Synchronized editing to the song was important. The summary will apply theories to create an identity-focused music video featuring lip-syncing performances in various locations to attract the target audience.
Questionnaire Results
Music videos can feature the artist in the narrative or relate to the song being performed. Some prefer Pop-Rock genres and like seeing the artist in the video that relates to the music. Viewers have different tastes in what they enjoy seeing in a music video.
R&B Conventions
Within this slideshow I will present my research into my chosen genre (R&B) and I will research into it’s conventions. Within this research I will analyse 2 music videos (By R&B artists)
Analysis of questionnaire
This document summarizes the results of a questionnaire about music preferences administered to 60 students aged 16-20. Key findings include:
- The majority of respondents preferred hip hop music, which is significant as the artist's genre is hip hop.
- Respondents believed most hip hop artists are male rather than female, demonstrating the male dominance in the industry.
- Most expected the artist to play the main character in a music video rather than having separate individuals for the artist and character.
- Bright lighting and a club setting were most expected for a hip hop love song music video.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Pitch (1)
The document proposes adapting Chance the Rapper's 2013 mixtape "Acid Rap" into a 13-episode cartoon series titled "Acid Life". It would follow the main character Chano through different experiences as depicted on the mixtape. Some challenges identified include appealing to the original audience while making it suitable for a wide TV audience and interpreting the psychedelic and drug-related themes of the mixtape. The target audience would be Chance the Rapper fans aged 15-25 as well as general cartoon viewers aged 15-20. The adaptation aims for a soft psychedelic, colorful visual style with influences from cartoons like Hey Arnold and Adventure Time. A short storyboard analysis section provides details on individual storyboard frames
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We surveyed 16-18 year olds about their preferences for music videos as this is the target audience for our new video. Respondents enjoyed original narratives that made videos unique, and choreography with special effects. They listened to genres like rap, pop, and R&B, and liked rap lyrics they could relate to or dancing to pop/R&B beats. Most disliked provocative behavior in videos and thought it should be excluded. They preferred videos with artists and narratives or performances with both. Location should match lyrics.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Evaluation task 1
This document discusses conventions and forms used in alternative rock music videos and how the media product adheres to or challenges these conventions. It summarizes key conventions for camera work, editing, costumes, locations, performance, props, websites, and digipaks found in research. For each convention, it provides examples from well-known bands and describes how the media product incorporates the convention, such as using close-ups of musicians, discontinuity editing, urban locations, and dark, simple designs.
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This document analyzes the results of a questionnaire given to 25 people to help evaluate a music product. The analysis shows that most respondents were females ages 17-19 who listen to music often on their phones or internet. MTV was the most popular music channel and most people download music illegally. Indie/rock was a popular genre and most people prefer entertaining music. This provides insight into targeting marketing of an indie rock music video at 17-19 year olds who enjoy entertaining music on portable devices and streaming platforms.
Questionnaire Graph Analysis
This document contains the results of a questionnaire about music video preferences. [1] The questionnaire asked about respondent's gender, age, favorite music genres, habits watching music videos, expectations for music video content, and preferences for genre adherence in music videos. [2] The results showed that the target audience is 17-21 year olds who prefer R&B, hip hop, and pop music and watching music videos on MTV Bass. [3] Respondents expect revealing clothing, alcohol, and jewelry in music videos and prefer that music videos adhere to their musical genres.
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Market research report
The document summarizes market research conducted to inform the creation of a music video. It describes asking college students questions about their music preferences, viewing habits, and recognition of artists. Most respondents were female, listened to pop and hip-hop, watched 3 concerts per year, and viewed music videos on TV, music channels, and YouTube. This information will help the creator target their video at 17-25 year old pop fans and apply theories about personal identity and escaping everyday life through music.
Market research report
The document summarizes market research conducted to inform the creation of a music video. It describes surveying college students about their music preferences, viewing habits, and demographics. Most respondents were female, students aged 17-25 who listened to pop and hip-hop. They watched music videos on TV, music channels, and YouTube and expected to see artists, dancing, and storylines. The research concluded that a pop genre video targeting this audience would appeal to their preferences and gratifications around identity and emotional connection to artists.
Questionnaire analysis
The document summarizes the results of a questionnaire given to 10 people between the ages of 17-30 about their music preferences and what they look for in music videos. The questionnaire found that the most popular genres were pop, R&B, and dance. It also found that most participants enjoyed socializing and listening to music. Most watched music videos on YouTube and felt performances and narratives were the most appealing aspects. The document discusses using these results to make a music video that will appeal to a wide audience.
Survey Monkey Analysis
The survey results showed that 80% of respondents were between ages 16-25, the target audience for the music video. Most respondents used YouTube to watch music videos and listened to R&B, rap and pop music genres. This information will help the music video be appealing to the target demographic and distributing it on the most used platform. Over half of respondents watched music videos weekly and enjoyed narrative and concept-based videos, guiding the creation of the R&B/pop music video.
Questionnaire Feedback analysis
The survey results showed that 80% of respondents were between ages 16-25, indicating a youth-focused target audience. Most respondents used YouTube to view music videos and watched them weekly. The top genres were R&B, rap and pop, matching the music video's genre. Most preferred narrative or concept-based videos with special effects and humor. The results informed how to create a music video that would appeal to and be viewed by the target audience.
Questionnaire feedback
1) The document discusses questionnaires given to the target audience of a music video to determine preferences in genre, age, gender, and desired elements of the video.
2) The questionnaires found that the target audience preferred R&B and hip hop music, were between ages 14-21, and wanted to see locations like clubs, concerts, and shopping malls featured.
3) Based on the questionnaire results, the music video for Chris Brown's "Beautiful People" was selected, featuring preferred R&B conventions and storyline elements that tested well.
Media audience questionnaire feedback
1) The document discusses questionnaires given to the target audience of a music video to determine preferences in genre, age, gender, and desired elements of the video.
2) The questionnaires found that the target audience preferred R&B and hip hop music, were between ages 14-21, and wanted to see locations like clubs, concerts, and shopping malls featured.
3) Based on the questionnaire results, the music video for Chris Brown's "Beautiful People" was selected, featuring preferred R&B conventions and youth culture elements. The target audience feedback confirmed they enjoyed the storyline.
Questionnaire results
- The majority of respondents to Lucy Richmond's questionnaire were between the ages of 16-19, fitting her target audience age range of 16-22.
- Most respondents were female, despite indie music typically having a predominantly male following.
- The majority of respondents illegally download music rather than purchasing it, and watch music videos online as a free form of music consumption.
- Indie music was the most popular genre among respondents, indicating they may enjoy Lucy's indie song and video.
- Narrative videos were the preferred type of music video, matching Lucy's narrative video concept.
Market research
The document summarizes market research conducted to inform the production of a music video. A questionnaire was distributed to 20 individuals with a range of ages and genders. Most respondents were ages 17-21 and watched music videos on YouTube. The most popular music genres were indie, pop, and R&B. Most preferred an abstract style for the video and a happy narrative. The research will influence creative choices for the video, such as using a pop/rap hybrid genre, abstract style, happy narrative, and conventions like attractive artists, dancing, and costumes.
Audience responses
The document analyzes survey responses from an audience about their music video preferences. It finds that most respondents are female aged 11-24 who watch music videos daily on YouTube. They prefer rock music and want music videos to be comical without serious plots. Most think music videos are important for promoting artists. The document concludes it will make a punk rock music video for YouTube that is comical without deep meaning to appeal to its target audience based on these findings.
Questionnaire summary
The questionnaire results showed that the sample was representative of the target audience for a new music video: equally male and female students around the same age who enjoy R&B and hip hop music. Most used YouTube to discover new music. The most popular genres among respondents were R&B and hip hop. Respondents said they liked music they could relate to and that had good beats. The music video should relate to its song and include dancing and appearances by the artist to appeal to this audience.
Music video questionnaire
- The document analyzes the results of a music video questionnaire completed by 15-19 year olds.
- 10 females and 6 males completed the survey, and most respondents enjoyed mixed color schemes and concepts/symbolism in music videos.
- Respondents reported preferring to watch music videos online and listen to genres like hip hop/rap, R&B, and pop. Most felt sound was the most important aspect.
- This information will help the survey designer and their group create a music video that appeals to their target audience's preferences for things like color, sound, and distribution online.
Target Audience Research
The document analyzes research conducted on the target audience for singer-songwriter music. A questionnaire found the genre is most popular among ages 17-25 and 40-70. People in these age groups said they like that the artists write and perform their own music with instruments rather than computers. Respondents had differing opinions on who the stereotypical audience for a music video would be. Most thought fans would be interested in playing music themselves and have general hobbies like sports. Additional research on a song and potential video ideas found sadness to be the dominant emotion and hospital/home the preferred locations with illness or a relationship as preferred plots. The research suggests fans wear casual clothing and tend to be loyal, paying fans of artists,
Evaluation question 3(4)
The document discusses audience feedback received for a music video production. The author collected feedback from various people using social media and questions. Based on the feedback, the author's primary target audience is identified as 16-26 year old males interested in American gang culture and old school hip hop. Location was highlighted as an aspect people enjoyed, while feedback indicated adding more cutaways to reduce lip-syncing repetition. The author will use this feedback to improve their production for their target audience.
Questionaire
The document summarizes the results of a music magazine questionnaire. It found that the target audience is mostly students and unemployed individuals who view music videos daily online or on TV. The most popular music channel is The Hits and most viewers use YouTube. Hip hop and rap are the most popular genres and narrative music videos are preferred over concept or performance videos. Slow music videos are also popular with this audience.
Music video questionnaire results
The document analyzes the results of a questionnaire about music video preferences. It finds that most respondents were males aged 17-24 who prefer hip hop and R&B music. They cited enjoying the beat and lyrics as most appealing. Kanye West and Rihanna were the favorite artists. Most watch music videos on channels like MTV and 4Music and consume music through downloads on iTunes or free downloads online, spending under £20 per year.
Results from questionnaire
The document contains the results of a survey on music listening behaviors and preferences. Key findings include:
- Respondents were split nearly evenly between male and female.
- The largest age groups were 16-19 years old and 20-24 years old.
- The most popular music genres were rock, hip hop/R&B, and pop.
- Most respondents listen to music 4 or more times per day and watch music videos 3 times per day.
- While many watch music videos online, few purchase full music albums anymore due to digital options.
Questionnaire results
The document summarizes the results of a questionnaire about music preferences. It shows that the target audience is mostly ages 16-18 and prefers hip hop and rap music. They like MTV and MTV Base for music videos. Equal numbers prefer performance and narrative music videos. Most respondents said good music videos influence their decisions to buy tracks. Television ads were the most appealing form of music promotion. Respondents look for their favorite artist, music, and attractive covers on music CDs. The audience was split on whether they prefer music videos to subvert or adhere to genre conventions.
Audience research
The document discusses research conducted on a target audience for a music video. It found that the majority of the target audience are teenagers who prefer pop, rock, and dance music. They prefer colorful, performance-based music videos watched occasionally on YouTube. To meet expectations, the summary recommends a fast, narrative performance music video in color for the teenage target audience.
Audience survey
The document discusses research conducted on a target audience for a music video. It found that the majority of the target audience are teenagers who prefer pop, rock, and dance music. They watch music videos occasionally on YouTube and prefer fast-tempo, color, performance-based and narrative styles of music videos. To meet expectations, the conclusion recommends producing a performance-based narrative music video for a fast dance/pop song in color to be published on YouTube.
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Question 3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing conventions of the R&B/hip-hop genre effectively, using a variety of shot angles and transitions, replacing inconsistent footage, ensuring all audio is included, and being critical of one's own work to improve quality. The feedback helped identify both strengths and areas for improvement to make the music video more cohesive and appealing to its target audience.
Question 3
From receiving feedback on their music video from various sources, the student learned several things:
- The video effectively used conventions of R&B/hip hop music videos and had good shot angles, but the club scene footage was inconsistent.
- Peer assessments confirmed some strengths but noted issues with green particles and superimposed imagery opacity.
- Assessing another student's video highlighted the importance of lip syncing, camerawork, and shot sizes/distances.
- Gathering audience feedback is invaluable for improving media products and better targeting their intended audience.
Question 3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and assessment of a previous year's music video. The key learnings were that the video effectively used conventions of the R&B/hip-hop genre, had good shot variety and transitions, but could improve one club scene that did not match the quality of the rest. Peer feedback reinforced some of this and suggested other minor adjustments. Assessing an earlier video helped avoid similar flaws. Overall, the feedback helped strengthen the video's appeal to its target audience.
Q3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing conventions of the R&B/hip-hop genre effectively, using a variety of shot angles and transitions, replacing inconsistent footage, ensuring all audio is included, and being critical of one's own work to improve quality. The feedback helped identify both strengths and areas for improvement to make the music video more cohesive and appealing to its target audience.
Q3
The document summarizes feedback received on a music video from various sources: self and peer assessments, experts at a viewing evening, and analysis of a previous year's music video. Key lessons learned include utilizing common music video techniques effectively, ensuring consistent quality, and adjusting elements like opacity for clarity. Conducting diverse assessments was valuable for improving the video and understanding audience needs.
Constructing the cd package
The document outlines the steps to construct a CD package including a front cover using an original photograph, back cover continuing the theme of the front cover, and two card inlays detailing what they consist of and editing techniques like Hue and Saturation and Color Replace used to modify the front cover photograph for the inlays.
The Cast
The document describes the cast for a music video, including Jamal as the lead singer, Jaymee as the female interest who fits the R&B stereotype, and Otis and Dominic as dancers and friends of Jamal in dance scenes.
The Cast
The document describes the cast for a music video, including Jamal as the lead singer, Jaymee as the female interest who fits the R&B stereotype, and Otis and Dominic as dancers and friends of Jamal in dance scenes.
The Cast
The document describes the cast for a music video, including Jamal as the lead singer, Jaymee as the female interest who fits the R&B stereotype, and Otis and Dominic as dancers and friends of Jamal in the dance scenes.
Location Shots
The document lists and describes several potential filming locations in London for a production group. The London Eye is proposed as it has romantic connotations and nice scenery. A bridge in Westminster is suggested for its dynamic qualities and suitability for love or dance scenes. Tower Bridge is also considered for the romantic atmosphere evoked by couples seen there previously. Various central London spots are presented as options for dance scenes or romantic moments between characters.
Lyrics Analysis
The document is a song lyric breakdown for the song "Be Right On Time" by Tion Wayne. The lyrics describe a man who is instantly attracted to a woman and promises to treat her well if she chooses to be with him. The breakdown suggests visual elements for a music video such as close-ups of the woman's features during the first verse, quick cuts to show the man's impatience, and slower shots of him singing emotionally to her during the final verse as she leaves.
The StoryBoard
The storyboard outlines a music video that would open with establishing shots to set the location. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the performer checks the time as they need to leave soon. There are shots of him walking after the uninterested girl and dancing in a tunnel on their way to a party. At the party, shown in black and white with the girl in red, there are performance scenes and a conversation where he expresses his feelings. The video ends with the two silhouetted together at the London Eye as the music and dialogue finish.
The StoryBoard
The storyboard proposes opening a music video with an establishing shot to set the location in a postmodern style. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the clock is shown fast-forwarding and the performer checks the time. Scenes include him walking after the uninterested girl, his friends urging him to hurry, and them finally together at the London Eye.
The StoryBoard
The storyboard proposes opening a music video with an establishing shot to set the location in a postmodern style. It then shows friends, including the main performer, and cuts to a close-up of a girl's facial expression. As the music starts, the clock is shown fast-forwarding and the performer checks the time. Shots include him walking after the uninterested girl and his friends urging him to hurry. It ends with them dancing in an area and together at the London Eye as the music finishes.
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Audience Reseach
- 1. My Questionnaire Results In order to understand audiences when it comes to music videos I created a questionnaire to gain insight.
- 2. What gender are you? As you can see from the pie chart, I used an equal amount of males and females. (eleven each and 22 participants in total).
- 3. How old are you?This graph shows the ages of the participants I used.
- 4. What is your occupation?
- 5. What genres do you listen to? This graph shows the genres that my participants listen to. In for ‘other’ genres that was picked included: R’n’B, Dance and Rap.
- 6. What is your preferred way of consuming music videos? This graphy shows that the people surveyed prefer to consume music via the TV rather than the website.
- 7. What music channels do you watch? My audience preferred Kiss channel to watch music videos on. For genres like Rock and Heavy Metal they watch music channels like Kerrang which specialises in these types of genres. Other music channels mentioned are MTV Base, Hits and Dance.
- 8. What websites do you use to consume music? Everyone mentioned that they use youtube to consume music videos.
- 9. What do you look for in a music video? Most people look for dancing and a storyline in their music videos.
- 10. What type of music video do you prefer? Here this graph shows that most people prefer a performance based music video. Within the Combination music video, people who choose it prefer a performance and narrative based video and one person preferred a concept and narrative music video.
- 11. How often do you watch music videos? Most of my participants watched music videos everyday but other ranged from either twice a week to every so often