This document discusses the target market and questionnaire for a new magazine. The target audience is middle aged teens and young adults similar to the audience of Q Magazine. Feedback from a questionnaire showed that photography, masthead design, and research/planning need improvement. Editing and design were liked. Respondents felt improvement was important. Suggestions included better quality photos and ensuring inappropriate photos are not included. Planning and research could also be strengthened. Inspiration was taken from Q Magazine for photography styles.