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MinimumViable
Product
Doug Henderson - FrostHub
Lessons Learned
• Difficult to figure out MVP
• We have built some functionality that is not
valuable to the users
• Shorten the build-measure-learn cycle
Lessons Learned
• Test with people you didn’t know before
• Users will always think they need
something more
• Finding the right early adopters
• Continuing the conversations
Don’t build this
Build
Sketching
Concept Rev. 1
Concept Rev. 2
Detailed Design Rev. 1
Detailed Design Rev. 4
Build
Next Steps
• Test with 10 companies
• Measure value
• Learn - tweak existing, add another feature
Tools
• Lean Launch Lab
• Lean Startup Machine
• www.startuplessonslearned.com
• www.theleanstartup.com

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Creating Minimum Viable Products (MVP)