The document summarizes the results of a 10 question survey completed by 10 people to help determine the target audience and design of a new music magazine. The survey found that the main target audience would be males and females aged 18-25 with an interest in rock music. It also discovered that magazines like Kerrang and NME were preferred, so the new magazine will follow similar conventions to appeal to this audience.

1. For my market research I devised a 10 question survey which 10 people completed. I
asked questions to form my preferred target audience, and to also help me when
deciding how my magazine should look and what my target audience would prefer, i.e.
what other magazines I should use as inspiration, which conventions I should follow etc.
1. What is your gender?
2. What is
your age?
3. What is your preferred genre of music?
Male
Female
0 -17
18 -25
26 -31
32 +
Pop
Rock
RnB
Electronic
Other

2. 4. How do you listen to music?
5. What’s your
preferred colour scheme on a magazine out of the following?
6. How much
would you
pay for a
music
magazine?
iTunes
Youtube
Spotify
Music
channels
Other
Red & black
Pink & white
Yellow &
White
Blue & black
0 -99p
£1
£2
£3
£3+

3. 7. Do you prefer consistency in magazines or prefer every page to look different?
Consistency
Different

4. 8. What’s the first element you notice on a magazine cover?
9. What’s your favourite magazine out of the following?
Image
Title
Coverlines
Other
Kerrang
NME
Q
Rolling Stone
Other

5. 10. What types of article do you prefer to read?
Audience questionnaire research analysis
Formal
interview
Informal
interview
News article
Other

6. From my market research survey I have come to the conclusions that my main target
audience will consist of males and females, preferably aged 18 – 25. My target audience
will have a particular interest in rock music as this is the genre my magazine is based on.
As from question 9 of my survey I discovered more people preferred magazines such as
Kerrang and NME, therefore I will attempt to follow similar conventions that these
magazines use, so as to appeal to my target audience.

7. From my market research survey I have come to the conclusions that my main target
audience will consist of males and females, preferably aged 18 – 25. My target audience
will have a particular interest in rock music as this is the genre my magazine is based on.
As from question 9 of my survey I discovered more people preferred magazines such as
Kerrang and NME, therefore I will attempt to follow similar conventions that these
magazines use, so as to appeal to my target audience.