This document contains the results of a 17 question survey given to an audience for an upcoming advertisement. Some key findings include: - The majority of the audience is between 13-15 years old (Question 1) - Slightly more females than males responded to the survey (Question 2) - Most of the audience is single (Question 3) and a student (Question 4) - The most popular hobbies are music and sports (Question 5) - The audience has a variety of ethnic backgrounds (Question 6) and watches 4-8 hours of TV per week (Question 7) primarily on their TV or laptop. - The audience has a variety of religious and musical

1. Questionnaire Results
Khrystlyn Wilson

2. Question 1- Age of my audience
0
5
10
15
20
25
13- 15 16 - 18 19- 21
It is vital that I have asked my audience their age because then I can
clearly target my audience in an efficient way. This can also clearly
help me know the kind of things that they like in order to help me in
any primary research that I may wish to carry out. It allows me to get
to know the audience and their likes and dislikes in their age.

3. Question 2 – The gender of my
audience
Female
Male
11
9
By asking my audience that their gender is it allows me to know the different
between the preferences between a female and male. It also gets me to know
who my audience is and to try and expect what I may see in my results.
I also asked both genders to that I can get a varied answer and that they would
hopefully bot be different.

4. Question 3 – Martial Status
0
5
10
15
20
Married Single Divorced
Divorced
Married
Single

5. Question 4 - Occupation
Student
, 18
Interns
hip, 0
Workin
g, 2
Work
Experie
nce, 0
Other, 1
I believe that asking this question would be useful in
terms of knowing how to make my advertisement appeal
to my audience not only in terms of the things that they
may like but also in terms of their occupations as well.
This can also help me in my advertisement because it can
allow me to give advise or help in all the fields of possible
bullying or any other situation in different work
occupations.

6. Question 5- Main Hobbies
0
2
4
6
8
By asking my audience what their hobbies may be it helps me as a researcher to target
them directly in a different way in order for the advertisement to appeal to them and
for them feel like the advert may be just for them. It also gets me to know the kind of
things my audience may enjoy lets me know the kind of things that I should actually put
in the advertisement that they would enjoy so that they wont get bored or feel like
what they are watching isn't related to them.

7. Question 6 - Ethnicity
0 5 10 15 20
British
American
African
Australian
Other
Having the ethnicity of my audience is one of the vital point that I
have to think about when making the advert. The reason as to
why this would be a vital point to think about is that we don’t
want any offensive language to be said that may be viewed as
racism unless its going to be a topic within the video. In order to
avoid offense to my audience I have to ask where they are from
and ensure that there may not be any jokes about their ethnicity.

8. Question 7 – How many hours of Tv do
you watch?
1 to 4
5 to 8
9 to 13
13+
I'm not sure
6
6
5
2
1
Chart Title
In order to ensure that my audience would actually watch the
advert I need to ensure that they would be available to watch it
and that I air it in the right time. By doing this is allows me to
know the average hours that the audience may watch which
could either be an advantage or disadvantage to me airing the
advert.

9. Question 8 – What platform do you watch
TV on?
Mobile
0%
Laptop
29%
TV
58%
Tablet
13%
By asking my target audience what platform in which they watch
varies things from would be useful to me due to the fact that the
advertisement may be viewed and would fit around peoples
schedule and their daily schedule. It also helps me think about the
size of what my advertisement would be so that it may be seen on
any platform and that my audience may watch it on any platform
that they would wish to. It also allows me to consider the varies
thing or themes that I may be able to put in to the advert that
would consist of the kind of platform that they are watching the
advert on in order for it to be interesting in a creative way .

10. Question 9 – What's your religion
0
2
4
6
8
10
It is very vital that I ask this question to ensure that there wont be any kind of mis-
understanding if there are any comedic themes within the advert in order for it not to be
offensive for anyone that has a religion. Its very vital that I don’t target one religion or say
anything that may make them think that they are being targeted in their advert. I also have to
consider and take into account beliefs in religion so that it doesn’t make them feel singled out
in the advert.

11. Question 10- have you moved out of
your house
0%
100%
Sales
Yes No
I thought that asking this question would be useful information because if the target audience
has moved out and into their own place then they would have the freedom to do as they wish
in their own home. It could also possibly mean that they would be able to watch the their
preferred viewing platform more often, so there would be a higher chance for them to be
able to watch the advert multiple times or that they would see the pop-ups for it.

12. Question 11 – Do you pay your own
bills.
Yes, 0
No, 20

13. Question 12- What is your favorite
genre of music.
0
0
0
0
0
0
0
5
2
3
4
10
7
12
Chart Title
Series 1 Series 2 Series 3
Asking my audience what their music preferences are is going to be very useful for me in
order to make the advertisement interesting and appeal for my audience to watch. This
would allow me to be able to connect with my audience and know what's current and new
that they may like and would want to watch. It would also help me in case I would like to add
some music to the advert I would know what kind of music would be preferred and how to
possibly put in the advert successfully. This would be in order for the audience to feel like the
video is specifically for them and it can be something that they can relate to due to the
music genre.

14. Question 13 – Social Standing
Lower
Class, 0
Working
Class, 5
Middle
Class, 9
Upper
Class, 0
Prefer Not
to say, 1
don’t
know, 5
This is may be a very personal question however it is crucial that I know this in order to
successfully target the right audience to that they can relate to it and feel like the
advertisement is made for them. It allows me to think about setting, themes and other things
that the highest ratings would normally have or do.

15. Question 14- What is your taste in
humor
0
2
4
6
8
10
12
I believe that in asking this question I can effectively use comedy to make the advert a bit
more exciting and interesting to watch for my audience. By asking what they prefer I can
directly relate to the audience and use the highly recommended and preferred comedy genre
to be able to make the advertisement interesting in a comedic way.

16. Question 15 – Are you easily
offended?
Yes, 0
No, 18
Sometimes,
2
This can relate to the religion, and comedy. This question was asked in order for the
advertisement not to offend the audience with any remarks or themes within the
advertisement. In order for the audience not to feel ridiculed I had to ask this question so
that my advertisement doesn’t state anything wrong and offend my audience.

17. Question 16 – Do you find bright
colours childish.
Yes
5%
No
95%
Depends on
the colours
0%
In order for the advert to aim and appeal to my target audience I have to think about the
qualities and themes within the advert. Its crucial that I make the advert about them and aim
at the kind of things that they would ensure. In order to do this asking them directly is a much
more useful approach because I'm asking the audience themselves.

18. Question 17 – How do you feel when
you are interrupted online
0 2 4 6 8 10 12
Depends what it is
Annoyed
Angry
I don’t like it
Don’t mind
Irrated
In order to avoid hatred or tension within the advert asking this question would be useful so
that I don’t interrupt my audience if they are watching an already exiting video and the advert
interrupts. This would be ad for the advert because it means that the target would be fed up if
its continuous and wouldn’t want to watch it in the future.