The document summarizes the results of a survey conducted to help design an alternative pop music magazine. Key findings include: - The preferred color scheme was pink, blue, and white. - Freebies such as posters were more popular than CDs or downloadable tracks. - Readers showed a preference for interviews over reviews as the feature on the double page spread. - Various fonts were researched and one was selected for the masthead that fits the theme and is easy to read.

2. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
11 12 13 14 15 16 17
Age
Age

3. Gender
Male
Female

4. 0
1
2
3
4
5
6
7
Royals Blare Whistle Tempo
Title
Title

5. Colour Scheme
Black/White/Red
Pink/Blue/White
Orange/Pink/Yellow
Blue/Green/Pink

6. 0
1
2
3
4
5
6
7
8
9
Freebie Preferences
Freebie Preferences

7. Interview or Review
Interview
Review

8. 0
1
2
3
4
5
6
7
8
9
Font
Font

9. Where do you find out information about
your favourite artist or band?
Social Media
Youtube
Official Websites
Magazines

10.  For my survey I asked 20 people, but discounted five sets of results as they were not
a part of my potential target audience. As my magazine is also more geared toward
girls than boys, I asked a relatively even balance of both genders but relied more on
the answers of the female participants. Also, to determine I was asking the right
group of people, I asked first for their preferred music genre.
 Then I started asking specific questions to solely affect how my magazine will look
in the end. Firstly, I wanted to determine my colour scheme. As my magazine will be
based around alternative pop, my colour scheme will have to reflect that to a
certain degree. The prevalent colour scheme was Pink/Blue/White, therefore these
three colours will be used the most throughout my magazine, particularly on the
front cover. It is always best to use the darker colours behind the lighter ones, so I
think the blue will form my background with pink and white overlaying this and
accentuating each other. It may also be good to include a different colour scheme
on my double page spread to give a variation and suit the interview covering it. I
would use, should I do this, the second preferred scheme of Orange/Pink/Yellow.

11.  A common addition to a magazine, be it music or otherwise, is a free product that
acts as both an incentive and an award for buying said magazine. I asked my
participants whether they would rather a poster, downloadable track, t shirt or cd.
The most popular answer was a poster. This was to be expected. CDs are now
perhaps “behind the times” and downloadable tracks are often already purchased. A
t-shirt is almost too big but a poster is a more respectable size. Therefore, in my
magazine I will include an advertisement on the cover for an included “free poster”
of my featured artist.
 I also asked whether or not my readers would prefer the feature of the double page
spread to be an interview or review. Almost three quarters of those I asked said they
would prefer an interview to a review. In regards to this I will use my double page
spread to produce an interview with my featured artist.
 I spent some time researching and finding fonts I would like to use in my magazine.
I wanted something unique but not overly extravagant and one that was easy to
read and fitted for a masthead font. The top answer will be the font I use for my
masthead, and I think it will fit well with my theme. Playing around with Photoshop
I want to try and find a way to make the letters glow, but if that is not possible I
want to be able to colour the letters to correspond with my colour scheme.