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This document contains a questionnaire about a song, music video, album digipak, and website. It includes questions about the genre of the song and video, whether the editing and costumes fit the genre, if the digipak and website represent the video well, and if someone would purchase the album based on the digipak alone. Several respondents answered that the song and video were psychedelic based on the strange effects. The digipak and website were found to generally match the aesthetics of the other products but had some room for improvement.
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Feedback for media
The document provides feedback on a music video project for an indie pop band. It praises the song choices, narrative ideas, locations, and timeline. However, it cautions that the project risks looking more like a pop video than indie and recommends finding a balance of pop and indie elements. It also provides suggestions to get permission for public locations, film test shots, and incorporate references to the band's musical idols through clothing, instruments, and poses.
Media Evaluation Question 2
The document discusses maintaining a consistent house style throughout a creative project for a band. The creator aimed for a classic, stylish look using a black background, white text, and the decorative Exotica font. Photographs for the digipak were taken in the same location as the video to preserve similar conventions. Color schemes like white, black, red, and blue were developed and kept the style feeling sexy, vibrant, and recognizable across mediums to appeal to both indie and jazz audiences. In conclusion, the creator felt the video, print works, and magazine cover achieved the intended house style and would successfully promote each other.
Digipak
The document discusses how the designer challenged several conventions in designing a digipak album cover and packaging. The designer used a medium shot of the artist instead of a close up, placed the artist's name vertically rather than horizontally on the front cover, made the album title eye-catching rather than small, used a green color scheme rather than monotone related to the artist's ethnicity, included a barcode and record label for genre identification, featured a happy expressive image rather than the artist's instrument in the lyric book, and included a nature image on the CD tray rather than a setting or instrument to convey the theme of the music.
Digipak conventions
The document discusses how the author's media product of a digipak for their music video uses, develops, and challenges conventions of real music digipaks. It used conventions by featuring the artists on all sides and keeping their names prominent. It developed conventions by using long shots of the artists instead of close ups and challenging conventions by placing the song titles in the middle of the back rather than the sides and featuring the main location from the video. The author felt these design choices made their digipak original while still realistic.
Evaluation question 1
This document discusses how the media product uses, develops, or challenges conventions in several areas:
The advertisement uses a simplistic design but challenges conventions by giving the artist their own logo and not revealing which person is the artist.
The digipack develops conventions by only including lyrics for the main song and music video song, and challenges them by depicting the models in a serious rather than happy way like the advertisement.
The music video uses basic relationship shots and simple transitions but develops the audience's perspective and shows the end of the song, and challenges conventions with laughter during a sad scene and changing coloring during a realization.
Ideas, Sketches
The document discusses ideas for designing a DVD digipak. It includes measurements found online for a traditional digipak design. The author prefers taller designs that allow more versatile graphics. Examples of indie album covers are shown that use simple black and white designs with mirror images or just the band name. Sketches are provided of possible front and back layouts, with the middle design liked best for the front and bottom for the back.
Evaluation question 2
The document discusses the design process for ancillary products like a digipak and magazine advertisement to accompany a main music product. Extensive research was conducted on designs of similar products in genres like house music. Trials were made and feedback received to help determine the design approach. The final digipak design features the album cover art with a red filter and image of the artist to create brand identity. The magazine ad also features the album art to link it to the digipak while using a formal style to clearly convey information to audiences. The products were designed to have consistent branding that would help popularize and sell all of the items.
1
The media product challenges conventions of real pop music videos and packaging in the following ways:
1) The music video uses fewer shots and camera angles than a typical pop video and incorporates colors that match the heartbreak theme of the song rather than bright colors.
2) The digipack packaging has similar photos but uses matching somber colors rather than bright hues typically seen in pop albums.
3) Both the video and packaging take influence from Ariana Grande's simple, cohesive album design to emphasize the song's meaning rather than drawing attention through flashy elements, as is common in pop genres.
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Feedback for media
The document provides feedback on a music video project for an indie pop band. It praises the song choices, narrative ideas, locations, and timeline. However, it cautions that the project risks looking more like a pop video than indie and recommends finding a balance of pop and indie elements. It also provides suggestions to get permission for public locations, film test shots, and incorporate references to the band's musical idols through clothing, instruments, and poses.
Media Evaluation Question 2
The document discusses maintaining a consistent house style throughout a creative project for a band. The creator aimed for a classic, stylish look using a black background, white text, and the decorative Exotica font. Photographs for the digipak were taken in the same location as the video to preserve similar conventions. Color schemes like white, black, red, and blue were developed and kept the style feeling sexy, vibrant, and recognizable across mediums to appeal to both indie and jazz audiences. In conclusion, the creator felt the video, print works, and magazine cover achieved the intended house style and would successfully promote each other.
Digipak
The document discusses how the designer challenged several conventions in designing a digipak album cover and packaging. The designer used a medium shot of the artist instead of a close up, placed the artist's name vertically rather than horizontally on the front cover, made the album title eye-catching rather than small, used a green color scheme rather than monotone related to the artist's ethnicity, included a barcode and record label for genre identification, featured a happy expressive image rather than the artist's instrument in the lyric book, and included a nature image on the CD tray rather than a setting or instrument to convey the theme of the music.
Digipak conventions
The document discusses how the author's media product of a digipak for their music video uses, develops, and challenges conventions of real music digipaks. It used conventions by featuring the artists on all sides and keeping their names prominent. It developed conventions by using long shots of the artists instead of close ups and challenging conventions by placing the song titles in the middle of the back rather than the sides and featuring the main location from the video. The author felt these design choices made their digipak original while still realistic.
Evaluation question 1
This document discusses how the media product uses, develops, or challenges conventions in several areas:
The advertisement uses a simplistic design but challenges conventions by giving the artist their own logo and not revealing which person is the artist.
The digipack develops conventions by only including lyrics for the main song and music video song, and challenges them by depicting the models in a serious rather than happy way like the advertisement.
The music video uses basic relationship shots and simple transitions but develops the audience's perspective and shows the end of the song, and challenges conventions with laughter during a sad scene and changing coloring during a realization.
Ideas, Sketches
The document discusses ideas for designing a DVD digipak. It includes measurements found online for a traditional digipak design. The author prefers taller designs that allow more versatile graphics. Examples of indie album covers are shown that use simple black and white designs with mirror images or just the band name. Sketches are provided of possible front and back layouts, with the middle design liked best for the front and bottom for the back.
Evaluation question 2
The document discusses the design process for ancillary products like a digipak and magazine advertisement to accompany a main music product. Extensive research was conducted on designs of similar products in genres like house music. Trials were made and feedback received to help determine the design approach. The final digipak design features the album cover art with a red filter and image of the artist to create brand identity. The magazine ad also features the album art to link it to the digipak while using a formal style to clearly convey information to audiences. The products were designed to have consistent branding that would help popularize and sell all of the items.
1
The media product challenges conventions of real pop music videos and packaging in the following ways:
1) The music video uses fewer shots and camera angles than a typical pop video and incorporates colors that match the heartbreak theme of the song rather than bright colors.
2) The digipack packaging has similar photos but uses matching somber colors rather than bright hues typically seen in pop albums.
3) Both the video and packaging take influence from Ariana Grande's simple, cohesive album design to emphasize the song's meaning rather than drawing attention through flashy elements, as is common in pop genres.
Evaluation q2
The student created a digipak, poster, music video, and music magazine to promote an artist and their acoustic pop music. The digipak, poster, and music video all featured the same guitar image to tie them together visually and represent the music. Feedback from the target audience showed they effectively conveyed the artist's image and acoustic pop genre through their consistent design choices across media that related back to the song and video. The student learned the importance of research, planning, and editing quality media products that would appeal to their intended audience.
Evaluation Q2
The document discusses creating a Digipak, poster, and music video for a band that are visually consistent and linked together through shared themes and styles. The creator aimed to use similar dark colors, fonts, and photos of the band across all materials so audiences would recognize the products belonged to the same band. Research of other bands' Digipaks also informed the design choices for layout, images, and color palette.
Evaluation question 2
The document discusses the effectiveness of combining a main music product (an album) with ancillary tasks (a digipak and magazine advertisement). It describes the extensive research conducted on similar products in genres like house music to determine design choices. This included looking at albums by Daft Punk and The Beatles. Mockups were created and feedback was gathered to help decide on a quirky yet professional style that matched the lighthearted video. The final digipak and ad featured consistent branding elements like a red filter and space theme to tie the products together cohesively and effectively promote the artist.
Links with psychedelic rock (1)
The document discusses ideas for a psychedelic rock music video that link to other videos in the genre. It describes taking inspiration from an artist's album artwork that used a black background with splashes of watercolor. For their own designs, they plan to use bright colors on a black background for the album cover, showing different facial features on each side that come together to reveal both faces on the back cover. They hope to reflect this theme in the music video through creative shots focused on eyes and lips to reflect the story in a way that ties into other videos in the psychedelic rock genre.
Evaluation Question 1
The document discusses how the media product, a DigiPak for a CD, uses and develops conventions of real music packaging. It follows conventions like shape/size of a CD case and only including the artist on the cover. It also develops conventions by using a similar mysterious image and font style to the Sam Smith album "In The Lonely Hour". The back cover includes standard info but with a consistent handwritten font. The CD itself challenges conventions by using an image with a black background. The music video follows conventions of using different shots but develops them with a narrative storyline rather than just a performance.
Evaluation No.2
This document describes the process of creating a digipack for a band called Tonic. The creator initially designed the digipack with a colorful background and images from the band's music video. However, feedback indicated this design was too "pop" and appealed more to teenage girls. The creator then redesigned the digipack with a simple black background and layered colored text to resemble the album title. This new design was seen as more professional and indicative of the indie music genre. In the end, the music video and digipack worked well together to portray Tonic as a laid back British band focused on their music rather than their image.
Digipak comparative
The document compares the creator's Digipak design to the original Paloma Faith album design. While some elements were kept the same for professionalism, the creator took artistic liberties by choosing different photo themes, using photos instead of artwork, and using more subtle colors to fit an "old and retro" style that aligned with the storyline of their album. Key conventions like the track list and barcode were kept the same, but other aspects were modified to put the creator's own twist on the design while still making it recognizable as a Digipak.
Digipak explanation
The document discusses designing a CD cover for an artist. It describes wanting to use the front cover image on the CD but being unable to make it circular. It then discusses designing a simplistic back cover with different font to convey the theme of "going crazy". It also describes the digipak including the back cover image in the background with lyrics from the single "Crazy" over the top to give audiences an early look.
Evaluation Question 2
The document describes the process of creating a digipack for a music single. The creator first designed a colorful digipack to match their creative music video. However, feedback indicated it seemed too "pop" and targeted at teenage girls. The creator then redesigned the digipack in a simpler, more professional style fitting for an indie band. They changed the background color and layout, and included a live DVD and layered colored text for visual interest while conveying the band's genre. The final digipack combined with the music video effectively portrayed the band as a laidback British indie group.
Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
3. production experiments
The document summarizes experiments Josh Bailey conducted for designing album artwork, a poster, and logo for a band called Fake Band.
For the album cover, Josh used tools like text and paint bucket to create colorful cloud-like shapes in the background and edited/colored a guitar in the center. For the poster, text was prominently used all over and to make up the logo, with the font Consolas used for the tagline.
For the logo, Josh used text, brush, and a custom eraser tool, taking colors from the album cover. Different fonts were used for each letter since no single font fit the design.
In his reflection, Josh indicates the logo design, color scheme from
Digipak production
The document discusses the design process for a digipak music packaging for an R&B artist. The designer found a template, imported it into Photoshop, and edited the cover image to be black and white to represent the artist's emotional lyrics and colorless world without their lover. Text was added continuing the black and white theme. The inside panels were given a tiled grey and white effect fitting R&B conventions. The back lists songs and videos and includes the artist and label information. Initial disk ideas are for matte black CD and DVD with the artist's initial to match the simplistic ideology and theme.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Digipak – used, developed and challenged conventions
The document discusses how the digipak design used, developed, and challenged conventions. It used an eye-level shot of the artist to draw the audience in. It challenged the concept of a close-up face shot by using a mid-shot action pose. It developed the idea of different font sizes for the artist and album names from Ellie Goulding's design. It also challenged conventions by designing the CD to look like a vinyl record fitting its art pop theme.
Evaluation Question 2 - A2 Media Studies
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices. Imagery from a photoshoot on the same day as music video filming ensured maximum continuity. Similar editing techniques and muted color tones were applied across products. A custom font was created as a logo, and the guitar was featured prominently as a symbol of the artist to link all products cohesively.
Shortlist of Design
The document discusses initial ideas for the design of a digipak, including using a basic front cover image and font similar to pop albums. It considers using a monochrome color scheme of white text on black based on a related video. The layout would have 4 panels, with the inside left panel possibly containing a songbook design held in place by cut-out shapes, though this may require experimentation.
Digipack analysis
The document discusses the design choices for a digipack album cover. Key points include:
- The front cover features an image of the artist to draw attention to them and indicate the music genre.
- The back cover also features the artist with lighting that maintains a sense of mystery.
- The inside covers feature glossy pink lips to represent the song's theme of "Dirty Talk" in a cheeky yet subtle way.
- Elements like fonts and locations are kept consistent throughout the digipack to create familiarity and link the components together for the audience.
Question 2
The document discusses the branding and design of various music products including a music video, digipak, and poster. The key points are:
1) A consistent pink color theme and fonts are used across all products to clearly link them and create a recognizable brand identity.
2) The music video, digipak imagery, and poster portray the actress wearing similar black and pink costumes and bold makeup to associate the ancillary products with the video.
3) The feminine pink color theme and portrayal of the actress are intended to attract the target audience of teenage girls and promote the themes of beauty, girlishness, and empowerment.
4) Clear display of the artist and song information is intended
Q4 (1)
The mac was used extensively during pre-production to access the internet for research and organize findings, and during production to store footage and images for assembling three products using software. Premiere was used to edit video and was a new program, while Photoshop was more familiar and used for designing a Digipak. Wix was utilized as an online and intuitive website builder to create the website, while Prezi, Google Slides, and Emaze were online presentation tools used during research and evaluation. Originally a stills camera was planned for stop motion and a video camera for other parts, but it was discovered they produced a mismatching ratio, so the video camera was used for the entire project in film mode for non
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
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Evaluation q2
The student created a digipak, poster, music video, and music magazine to promote an artist and their acoustic pop music. The digipak, poster, and music video all featured the same guitar image to tie them together visually and represent the music. Feedback from the target audience showed they effectively conveyed the artist's image and acoustic pop genre through their consistent design choices across media that related back to the song and video. The student learned the importance of research, planning, and editing quality media products that would appeal to their intended audience.
Evaluation Q2
The document discusses creating a Digipak, poster, and music video for a band that are visually consistent and linked together through shared themes and styles. The creator aimed to use similar dark colors, fonts, and photos of the band across all materials so audiences would recognize the products belonged to the same band. Research of other bands' Digipaks also informed the design choices for layout, images, and color palette.
Evaluation question 2
The document discusses the effectiveness of combining a main music product (an album) with ancillary tasks (a digipak and magazine advertisement). It describes the extensive research conducted on similar products in genres like house music to determine design choices. This included looking at albums by Daft Punk and The Beatles. Mockups were created and feedback was gathered to help decide on a quirky yet professional style that matched the lighthearted video. The final digipak and ad featured consistent branding elements like a red filter and space theme to tie the products together cohesively and effectively promote the artist.
Links with psychedelic rock (1)
The document discusses ideas for a psychedelic rock music video that link to other videos in the genre. It describes taking inspiration from an artist's album artwork that used a black background with splashes of watercolor. For their own designs, they plan to use bright colors on a black background for the album cover, showing different facial features on each side that come together to reveal both faces on the back cover. They hope to reflect this theme in the music video through creative shots focused on eyes and lips to reflect the story in a way that ties into other videos in the psychedelic rock genre.
Evaluation Question 1
The document discusses how the media product, a DigiPak for a CD, uses and develops conventions of real music packaging. It follows conventions like shape/size of a CD case and only including the artist on the cover. It also develops conventions by using a similar mysterious image and font style to the Sam Smith album "In The Lonely Hour". The back cover includes standard info but with a consistent handwritten font. The CD itself challenges conventions by using an image with a black background. The music video follows conventions of using different shots but develops them with a narrative storyline rather than just a performance.
Evaluation No.2
This document describes the process of creating a digipack for a band called Tonic. The creator initially designed the digipack with a colorful background and images from the band's music video. However, feedback indicated this design was too "pop" and appealed more to teenage girls. The creator then redesigned the digipack with a simple black background and layered colored text to resemble the album title. This new design was seen as more professional and indicative of the indie music genre. In the end, the music video and digipack worked well together to portray Tonic as a laid back British band focused on their music rather than their image.
Digipak comparative
The document compares the creator's Digipak design to the original Paloma Faith album design. While some elements were kept the same for professionalism, the creator took artistic liberties by choosing different photo themes, using photos instead of artwork, and using more subtle colors to fit an "old and retro" style that aligned with the storyline of their album. Key conventions like the track list and barcode were kept the same, but other aspects were modified to put the creator's own twist on the design while still making it recognizable as a Digipak.
Digipak explanation
The document discusses designing a CD cover for an artist. It describes wanting to use the front cover image on the CD but being unable to make it circular. It then discusses designing a simplistic back cover with different font to convey the theme of "going crazy". It also describes the digipak including the back cover image in the background with lyrics from the single "Crazy" over the top to give audiences an early look.
Evaluation Question 2
The document describes the process of creating a digipack for a music single. The creator first designed a colorful digipack to match their creative music video. However, feedback indicated it seemed too "pop" and targeted at teenage girls. The creator then redesigned the digipack in a simpler, more professional style fitting for an indie band. They changed the background color and layout, and included a live DVD and layered colored text for visual interest while conveying the band's genre. The final digipack combined with the music video effectively portrayed the band as a laidback British indie group.
Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
3. production experiments
The document summarizes experiments Josh Bailey conducted for designing album artwork, a poster, and logo for a band called Fake Band.
For the album cover, Josh used tools like text and paint bucket to create colorful cloud-like shapes in the background and edited/colored a guitar in the center. For the poster, text was prominently used all over and to make up the logo, with the font Consolas used for the tagline.
For the logo, Josh used text, brush, and a custom eraser tool, taking colors from the album cover. Different fonts were used for each letter since no single font fit the design.
In his reflection, Josh indicates the logo design, color scheme from
Digipak production
The document discusses the design process for a digipak music packaging for an R&B artist. The designer found a template, imported it into Photoshop, and edited the cover image to be black and white to represent the artist's emotional lyrics and colorless world without their lover. Text was added continuing the black and white theme. The inside panels were given a tiled grey and white effect fitting R&B conventions. The back lists songs and videos and includes the artist and label information. Initial disk ideas are for matte black CD and DVD with the artist's initial to match the simplistic ideology and theme.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Cd research
From researching existing album packaging, the author found several conventions:
1) Front covers typically feature the band/artist name and album title along with a dominant image, while back covers list the tracklist and include a band photo.
2) Inside covers sometimes include additional photos or images.
3) Spines usually contain the band/artist name, album title, and a number for manufacturing identification.
4) CDs and DVDs commonly feature images or patterns to distinguish them visually and include copyright information.
Digipak – used, developed and challenged conventions
The document discusses how the digipak design used, developed, and challenged conventions. It used an eye-level shot of the artist to draw the audience in. It challenged the concept of a close-up face shot by using a mid-shot action pose. It developed the idea of different font sizes for the artist and album names from Ellie Goulding's design. It also challenged conventions by designing the CD to look like a vinyl record fitting its art pop theme.
Evaluation Question 2 - A2 Media Studies
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices. Imagery from a photoshoot on the same day as music video filming ensured maximum continuity. Similar editing techniques and muted color tones were applied across products. A custom font was created as a logo, and the guitar was featured prominently as a symbol of the artist to link all products cohesively.
Shortlist of Design
The document discusses initial ideas for the design of a digipak, including using a basic front cover image and font similar to pop albums. It considers using a monochrome color scheme of white text on black based on a related video. The layout would have 4 panels, with the inside left panel possibly containing a songbook design held in place by cut-out shapes, though this may require experimentation.
Digipack analysis
The document discusses the design choices for a digipack album cover. Key points include:
- The front cover features an image of the artist to draw attention to them and indicate the music genre.
- The back cover also features the artist with lighting that maintains a sense of mystery.
- The inside covers feature glossy pink lips to represent the song's theme of "Dirty Talk" in a cheeky yet subtle way.
- Elements like fonts and locations are kept consistent throughout the digipack to create familiarity and link the components together for the audience.
Question 2
The document discusses the branding and design of various music products including a music video, digipak, and poster. The key points are:
1) A consistent pink color theme and fonts are used across all products to clearly link them and create a recognizable brand identity.
2) The music video, digipak imagery, and poster portray the actress wearing similar black and pink costumes and bold makeup to associate the ancillary products with the video.
3) The feminine pink color theme and portrayal of the actress are intended to attract the target audience of teenage girls and promote the themes of beauty, girlishness, and empowerment.
4) Clear display of the artist and song information is intended
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Digipak – used, developed and challenged conventions
Digipak – used, developed and challenged conventions
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Q4 (1)
The mac was used extensively during pre-production to access the internet for research and organize findings, and during production to store footage and images for assembling three products using software. Premiere was used to edit video and was a new program, while Photoshop was more familiar and used for designing a Digipak. Wix was utilized as an online and intuitive website builder to create the website, while Prezi, Google Slides, and Emaze were online presentation tools used during research and evaluation. Originally a stills camera was planned for stop motion and a video camera for other parts, but it was discovered they produced a mismatching ratio, so the video camera was used for the entire project in film mode for non
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Web 2.0 Lesson
The document discusses David Gauntlett's ideas about the shift from Web 1.0 to Web 2.0. Web 1.0 was static and only provided information to users, while Web 2.0 is more collaborative, participatory and creative as it allows users to upload, share, download and create content. Gauntlett argues that Web 2.0 platforms allow people to make and share their own media to represent themselves, rather than just being represented by traditional media. Examples mentioned include Wikipedia, YouTube, and personal video blogs. The document asks readers to provide examples that support Gauntlett's view of a more participatory digital culture and media landscape driven by user-generated content.
Film in an online age new 2014
This document discusses how film marketing and production has changed in the online age. Traditionally, films were marketed through poster campaigns, TV ads, and trailers in theaters. Now, websites like Marvel allow for interactivity and creativity from fans. The Avengers was successfully marketed through an online game that attracted over 1 million users, augmented reality experiences, and viral Twitter and YouTube content like parodies and remixes. This shows how the internet now enables creativity, collaboration and participation from audiences, benefiting both consumers and producers.
Carol vernallis theory
Carol Vernallis is a music video theorist known for her work "The Kindest Cut". Her ideas include how editing in music videos differs from film editing by synchronizing image and sound, using close ups of stars to reflect the music, and drawing attention to edits. She notes editing is used to speed up videos to match their short 2-4 minute length by using jump cuts and camera movements that follow the rhythm of the music. Editing can rapidly shift between foregrounding the musical structure, showcasing the star, and conveying meaning through experiential visuals.
The long tail theory
The document discusses how the Long Tail theory, originally proposed by Chris Anderson in 2006, can be applied to the film industry. The theory describes how the internet has allowed niche products with smaller audiences to be profitable by reaching enough total customers. In the film industry, large retailers like Blockbuster that can only stock popular titles represent the "head," while online retailers like Amazon and Netflix that have unlimited shelf space represent the "long tail." This allows more films to be available and profitable even with small audiences, changing the economics of the film industry.
Andrew goodwin’s music video theory
This document discusses several common characteristics and techniques used in music videos. It notes that music videos often represent typical genre characteristics through elements like dance routines for boy bands or bikini-clad women in rap videos. Music videos also frequently reference voyeurism and the objectification of the female body through props like mirrors and cameras. Additionally, the relationship between the music and visuals can be illustrative, amplifying, or contradictory, and record labels often demand that videos include close-ups of the artist and a recurring visual style.
A2 Media Studies Revision Pack
The document provides information and advice for a Media Studies exam, including:
- The exam is worth 25% of the final grade and has two sections - theoretical evaluation of productions and contemporary media issues.
- Section A asks students to describe and evaluate the development of their skills over their AS and A2 production work, focusing on areas like digital technology, creativity, research and planning, and post-production.
- Advice is given on what to discuss for each skill area, with examples of how skills have progressed. Higher grades require evaluating the impact and importance of skill development rather than just describing it.
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Similar to Questionaire
Question 1 .
The document discusses how the media product challenges conventions of real music videos, albums, and magazine ads. Specifically:
- The music video challenges conventions through its use of stop motion animation with figurines instead of real people. However, it also uses some conventions like title/end screens.
- The digipak challenges conventions by using the artist's own paint splatter artwork instead of photos, though it keeps other conventions like labeling.
- The magazine ad challenges conventions by exaggerating the album art instead of directly using it, while keeping key information like title and song.
Overall, the product aims to challenge conventions in unique ways while still providing essential information through recognized structures.
Eval q's 1 and 2
The document summarizes the design choices for a digipak, magazine advertisement, and music video created to promote an album. Key points:
- The digipak uses a simple black and white design with one photo to create synergy between the products and music video's alternative theme.
- The magazine ad follows conventions like central photo and reviews but challenges norms with limited text. It uses the same font and photo as the digipak.
- The music video includes conventions like lip syncing and camera eye contact but also challenges conventions through techniques like overlaying text on the artist's face.
- Synergy is created between the products through matching color schemes, fonts, images and tying into the
Media question 1
My music video and ancillary tasks conform to conventions of real media products in several ways:
1) My music video uses fast pacing, bright colors, and focuses on performance over narrative, mimicking real pop music videos.
2) My fake band, Sugar Rush, wears trendy clothes and shows close friendship to appeal to young girls, matching real bands.
3) Both my music video and digipak use repetitive sequences, plain backdrops, and a pink/blue color scheme common in the genre.
4) However, my music video also challenges conventions by giving each band member a unique identity through individual shots. It also features spontaneous movement over choreographed dancing.
Evaluation - Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video and digipak. It emphasizes the importance of continuity between the products so they have a coherent style reflective of the artist's fun personality. Bright, bold colors were used throughout to convey happiness and excitement. The magazine advertisement and music video footage were linked, and the digipak landscapes referenced the album name. Overall, the continuity across the three products helps the target audience understand how they are related.
Mena Ramsis
My media assignment involved producing a music video, magazine advert, and CD digipack to promote an unsigned artist. I used various conventions like lip syncing, mise-en-scene, and camera shots in the music video to follow genres norms. The digipack, video, and advert all featured consistent themes, styles, and colors to create a cohesive representation of the artist. Audience feedback from 36 respondents showed the video was mostly well-received and understandable, and most felt the location, props, and costumes fit the work appropriately. Various technologies like Final Cut Pro, YouTube, and blogs supported my production, research, and evaluation.
Analysis of real life Digipaks
The digipak for The 1975's album uses only black and white tones, which works well for the band's indie/alternative style. It does not include images of the band members. Pictures of boards create mystery and intrigue about the album. Information about the songs and album making may attract potential buyers. Overall it effectively sells the band without giving too much away.
Question 1
The document discusses how the media product follows conventions of real music videos, magazines, and digipaks, while also attempting to challenge some conventions.
For the music video, it uses conventions like editing and imagery to tell a narrative, and represents stereotypes commonly seen in music videos.
The magazine ad follows layout conventions but challenges where titles and credits are placed. It also includes production details and a website, conforming to conventions.
The digipak follows conventions for layout, barcode, and track listing, but challenges conventions by using two colors instead of one throughout. It also includes a handwritten note, something not commonly seen. Overall, the document examines how the product draws from real conventions while also attempting
Question 1
This document discusses the conventions used in creating a music video for the band Fancy Dress Party. It summarizes how close-up shots, camera movement, and random narratives without linking to lyrics are conventions in punk/pop punk music videos. The music video was filmed in a school hall due to access issues, but shots were also taken in a small room to portray the band as regular people. Props and costumes were used to overwhelm the viewer, as in Blink-182 music videos, and focus was kept on the band's musical equipment. Still images from the video were used on a digipak cover and magazine advertisement to promote the band's identity in a fun, cartoon-like style following conventions of the
Evaluation 2 & 4
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
Eval 1
Our magazine advert challenges some conventions while following others. We used minimal text and simple black and white graphics/photos centered on the page. Typically ads include more text like tour dates. We included the Parlophone logo but omitted text that would clutter the design. While minimal, it follows conventions like artist/song names placement. Some critiques suggest adding more details like release dates or ratings to seem more professional.
Evaluation
My Idea summarizes that the student chose to focus their project on 1960s music, dressing their brother in 1960s-inspired clothing and photographing him outdoors to capture the era.
The Photoshoot details that the student took photos of their brother against trees in a field to resemble album artwork, facing some challenges with modern elements in shots but addressing it during editing.
Editing explains that the student gave photos a sepia tone and added font styling to match the 1960s theme, deciding not to use close-up studio shots and keeping a consistent style across the album design.
Evaluation for media Coursework
The student used various media technologies throughout the construction and research, planning, and evaluation stages of their media project on Pendulum. Technologies like the internet, YouTube, newspapers, blogs, cameras, editing software, social media, and surveys were utilized for researching Pendulum's videos and audience preferences. Final Cut Pro, Photoshop, cameras, and lighting equipment were used for production of the music video and digipack. Feedback was gathered through surveys, social media, and classroom discussions to evaluate and improve the project.
Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
Evaluation question 1
The document discusses how the author's media products used and challenged conventions of real indie/alternative rock media. Specifically:
1) The author aimed to visually link their music video, poster, and digipak with an inverted bold color theme. Screenshots from the video were also used in the digipak.
2) The digipak challenged conventions by using screenshots from the music video rather than different shots.
3) The poster took inspiration from another band's poster but used a darker text color that blended in more to challenge conventions.
4) Areas for improvement in replicating real media were identified, such as better understanding DIY video style and post-editing. However, the author
Conventions
The document discusses how the media product challenges and follows conventions of real media. The music video challenges conventions by portraying characters in non-stereotypical ways, such as a passive skater. The digipak and magazine advert follow conventions like including the album artwork, tracklist, and release date to appeal to the target audience. Overall, the media product challenges conventions in the music video but follows them in the ancillary products to maximize their effectiveness.
Eq 1
This document analyzes and summarizes the key elements of a music video and accompanying digipak that were created for a class project. The music video draws on conventions of rock music videos by featuring the main artist in sunglasses, a hat, and leather jacket looking cool. It also includes guitar footage. The digipak features these same visual elements and uses color and design choices to metaphorically represent the bored and depressed themes of the song. Pictures inside the digipak are meant to be collectible for fans and connect to elements from the music video.
Evaluation question 2
The document discusses how the creator effectively combined their main music video product with two ancillary texts: a magazine advertisement and digipak. For the magazine ad, the creator used similar colors to the video and featured the singer holding a guitar. In the digipak, the outside uses darker colors from the video while the inside uses lighter shades, and screenshots from the video provide context for the lyrics. Overall, the creator aimed to tie the products together through shared visual elements and clues to promote interest in exploring the music video further.
Personal Evaluation
The document discusses feedback received from audiences on a media product. Feedback was gathered from the creator's classmates as a primary audience. Additional feedback was collected from a year 9 film club to get perspectives from a wider range of people. The film club provided insightful criticism as experienced reviewers. Their feedback showed most found the song's audio relaxing and meaningful. While one person preferred just the audio, most noticed happy, chill elements like water and lighting in the music video. The creator found it valuable to get honest critiques to improve their work.
Evaluation Media A2
The document provides an evaluation of the student's media products for a band called Papa Roach. The products included a music video, CD cover, and magazine advertisement. The summary provides:
1) The music video included elements of the rock genre and told a storyline that linked to the song lyrics. Audience feedback noted some issues with lighting and the storyline's clarity.
2) The CD cover and magazine ad used similar dark color schemes and imagery to link the pieces and draw attention, gaining positive feedback.
3) The student used various software and technologies for research, planning, filming, editing, and presenting their work. Overall, they were pleased with their work but would improve timeline management and gain earlier feedback next time
Evaluation of media coursework
The document provides details about the student's A2 media coursework which involved creating a music video and two ancillary texts (a magazine advertisement and CD packaging) for an R&B artist. The student chose to work individually and selected Ashanti's "Only U" as the song for their music video. They discuss challenges in the process like choosing the genre and song. Feedback from surveys and online views helped the student improve their work, especially re-filming the dance routine. The student learned new skills using various media technologies at each stage of research, planning, production and evaluation.
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Q4
The mac was used extensively during pre-production to access the internet for research and organize findings, and during production to store footage and images for assembling three products using software. Premiere and Photoshop were the main software used to edit videos and design packaging, with Premiere allowing envisioned editing techniques. Online tools like Wix and presentation tools such as Prezi and Google Slides were utilized for website design and presenting concepts. A digital stills camera was originally planned for stop motion but was used for the entire video instead to maintain consistent image ratios.
Nirvana - sliver
The video for Nirvana's "Sliver" is filmed with a home video filter to match the low-budget, DIY sound of the grunge song. Close-ups of the guitarist convey sexual frustration through the phallic guitar symbol, while wide shots of the drummer reference other bands and politics important to the grunge genre. As the song's intensity increases, the visuals become more manic with faster cuts and aggressive performances, mirroring the music's energy.
Golden rules
The document provides guidance for documenting a creative project from conception to completion. It recommends blogging about ideas and influences, evidencing learning experiences and project developments, and documenting group meetings and independent research. Regular backups and evaluation of work is advised. Proper planning is emphasized, including storyboarding, securing locations and performers, equipment checks, and test screenings. Perfection is stressed, with instructions to re-shoot or re-do any part of the project that does not meet high standards.
Green day bang bang
The music video for Green Day's "Bang Bang" references Shakespeare's "Hamlet" through its narrative of one person's inner struggles leading to disastrous consequences, strengthening the meaning of the song's lyrics. It incorporates common punk rock genre tropes like showing the band performing with drums, bass, and guitar. The video also aims to meet label demands by featuring close-ups of the lead singer Billie Joe Armstrong and the band's logo to reinforce their image. The visuals directly illustrate the song's lyrics in a "lyric video" style and dramatize them on a grand scale to match the fast tempo of the music.
Music genres
This document provides an overview of various music genres including pop, rock, and heavy metal. It discusses the typical traits of each genre as well as some common subgenres. For pop, it describes the mass appeal and catchy structure, then examines Britpop, J-Pop/K-Pop, and modern western pop. For rock, it outlines the origins in rock n' roll and diversification into subgenres like glam rock, alternative rock, prog rock, and British invasion. Finally, it analyzes heavy metal as branching from rock with heavier sounds, then explores subgenres such as thrash metal, death/black metal, stoner metal, gothic metal, power metal, and nu-metal. Across
Preliminary comparison
The document discusses the learning and skill development that occurred between an initial preliminary film project and a final film project. It notes that for the preliminary, the author had no prior experience with filming or editing, which led to issues like choppy editing, unsteady camera work, and poor acting. However, working on the preliminary served as a valuable learning experience, helping the author gain experience and skills in areas like operating camera equipment steadily, using editing software, and planning shots and lighting - which allowed for a significant improvement in quality between the preliminary and final film.
Seven: mise en-scene
The document analyzes 8 shots from a film through their mise-en-scene elements. Shot 1 highlights an important book with high-key lighting and shadows that create unease. Shot 2 shows deformed hands in the uncanny valley with high-key and low-key lighting suggesting an internal conflict in the murderer. Shot 3 depicts a filthy hand holding a razor blade, showing the killer is an outcast who doesn't fear pain. The hands are the only part of the killer seen, adding mystery. Shot 4 shows scribbled writing, suggesting an emotional outburst and possible instability. Shot 5 is almost entirely black with one spot of light, relating to the darkness of the character. Shot 6 splits the scene with
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Questionaire
- 2. Question 1. What genre do you think the song can be best described as? ❏ Blues ❏ Pop ❏ Alternative Rock ❏ Psychedelic Question 2. Which genre features does the video incorporate? How? Question 3. Did the editing techniques fit the genre? How? Question 4. Did the costumes suit the genre? Why? Question 5. Is the Digipak fairly representative of the video? Why? Question 6. Would you buy the album based off the Digipak alone? Why? Question 7. Was the digipak done to a professional standard? Explain. Question 8. Did the website appear professional? Elaborate. Question 9. Does the website aesthetically fit with the other two products? Why?
- 4. Why do you feel this genre best describes it? The video has a lot of strange effects that make it feel trippy. I feel like Psychedelic would best describe this. The video seems like something Syd Barrett would put together with all the clashing colours. It’s definitely Psychedelic. I’d say Psychedelic because it’s a bit weird.
- 5. Did the editing techniques fit the genre? How? Yeah, the effects made it feel strange and a bit out there. (Psychedelic Response.) The stop motion and colours twisted reality. You wouldn’t see the strange techniques in other genres.
- 6. Did the costumes suit the genre? Why? The style seemed to be influenced by 60s fashion, the birth of psychedelia, so it fits. The costumes could have been a bit brighter and used more colours. The costumes seemed a bit subdued, but they still fit with the style.
- 7. Is the Digipak fairly representative of the video? The digipak has the drawn characters on it, however they should have been coloured like they are on the digipak. The video didn’t seem as colourful as the digipak, it should have been more cartoonized. They fit together nicely, they share the same characters, while both put their own unique spin on them. Both look light-hearted, but if you look closer they’re actually very dark.
- 8. Would you buy the album based off the Digipak alone? Why? It would definitely catch my eye, but I always need to listen to the music before I buy a CD. No, I don’t think it would stand out against the dozens of other CDs on the shelf. The design would get me interested, I like the little characters. I’d listen to it on the internet and if I enjoyed it I’d go back and pick it up.
- 9. Was the digipak done to a professional standard? Explain. No, it’s a little rough around the edges and had a few mistakes with some of the images not being cut out right. Yeah, the colours are eye-catching and the design is thought out in terms of attracting people to it, this is important to design an album cover professionally. It wasn’t at that level, it needs have some of the faults ironed out before it could be considered professional.
- 10. Did the website appear professional? Elaborate. It could have used more interactive features to engage more with the person using it. Yeah, it was user-friendly and easy to navigate. It includes most of the industry standards and has social media intergration, so I’d say so.
- 11. Does the website aesthetically fit with the other two products? Why? Yeah, it had the same cartoon characters on it as the digipak. It had the same design scheme as digipak and was just as colourful as the video. It fit more with the design of the album cover than it did with the music video.