The questionnaire results showed that the typical reader of music magazines is:
- Mostly female aged 15-25 from socioeconomic class ABC1
- Interested in reading about their favorite bands/artists and learning more about them
- Buys about one magazine per month, though many would subscribe to a magazine
- Prefers the physical paper magazine over a digital version
- Considers the front cover somewhat important in deciding whether to purchase an issue
- The most popular and well-known magazine among readers surveyed was Kerrang!