The questionnaire results showed that the typical reader of music magazines is: - Mostly female aged 15-25 from socioeconomic class ABC1 - Interested in reading about their favorite bands/artists and learning more about them - Buys about one magazine per month, though many would subscribe to a magazine - Prefers the physical paper magazine over a digital version - Considers the front cover somewhat important in deciding whether to purchase an issue - The most popular and well-known magazine among readers surveyed was Kerrang!

1. QUESTIONNAIRE AND READER PROFILE
Birte Barsch

2. Regarding the gender
Regarding the readers of the different
magazines, gender my questionnaire
proved what I had already stated in my
Publisher research that there are both
male and female readers but in my case
more female than male, which matches
the reader profile of Rock sound.

3. Chart Title
Regarding the age of the
reader
Regarding the age of the reader this
diagram proves again what I wrote in my
publisher research. Most of the music
magazine readers are between 15- 25
with a few being over 26 and a few who
are under 15.
16
14
12
10
8
6
4
2
0
Under 15
years old
Between
15 and
25 years
old
26 years
or older

4. Regarding the Social grade of
the reader
If you look at the image to the right you
see that most people would use over 2
pounds on a music magazine this shows
that most of the audience has enough
money to spend. I from this would
assume that most of them have the
social grade ABC1

5. How many music magazines
the reader buys each months
This fits with the frequency of most of
the magazines I have analysed . As
most of them only publish about one
each months. So it seems like most of
the asked only buy one of the music
magazines each month.
3 or more
2
1 or less
0
2
4
6
8
10

6. What is the reader interested
in reading
As I didn’t write about this in my
publisher research this was very
interesting. Most of the readers are most
interested in reading about the music or
artist they listen to. This does how ever
emphasise that the readers of rock
magazines truly are interested in the
music.

7. Why the reader buys the issue
or magazine?
This was also something I had not
thought about. However if you look at
the image to the right you see that this
also emphasise what the magazines
focus on. It also shows that most of the
readers are most interested in getting to
know the artist behind their favourite
music.

8. Does the reader think the front
cover is important?
This image shows that its a good choise
by the publishers to focus as much on
the front cover as they do. Because the
reader thinks the front cover is quite
important, in order for them to buy the
magazine.

9. Would the reader be interested
in subscribing to a magazine?
This analyses of the questionnaire
shows that what I wrote in the publish
research might be right because the
reader is interested in buying more than
one issue of a magazine which
emphasise the fact that the reader is
very interested in the music.

10. Would the reader rather read a
digital version?
This did not match what I first did think
and wrote in my publisher research. As
most people acutely are interested in
buying a paper version and not reading
a digital magazine. I did however expect
it to be the opposite all of my magazines
had more readers online than as a
paper version

11. What magazines did the
reader all ready know and
like?
This diagram does show that indeed
Kerrang! Was the most known of the
music magazines that I did analgise.
This is just the way I thought it was
based on the readership of the different
magazines I looked at.
Which magazines are the most
popular
Kerrang!
Roling stones
Nme
Rock Sound
Metal hammer

12. READER PROFILE
The typical reader is:
•
Female
•
Aged between 15 and 25
•
Very interested in music
•
Has the social grade ABC1
•
Most interested in reading about a band or artist.
•
Would rather read the paper version of a magazine than a digital.
•
They would subscribe to a magazine
•
They buy about one magazine each months
•
Thinks the front cover is quite important but not very important