In search of innovative ways to position your dining establishment to stand out amongst prospective patrons? Be sure to review these "12 Tips On Marketing a Restaurant" for inventive opportunities to promote your eatery!
Restaurant digital marketing cases, including strategy and successful results through social media marketing, press release, website design, press release and full digital efforts.
The restaurant business in India has come to a halt. The nationwide lockdown in the wake of the coronavirus pandemic has sounded the death knell for quite a few restaurants and pushed many others to the brink. There has been virtually no business for almost four months now, and delivery orders are insignificant.
We take a look at what restaurants can do to spend money wisely, frugally, and effectively to reach their target audience and increase sales
This is a Powerpoint presentation for exploring my personal brand. This presentation is what I feel I would do step by step to build my brand. I would not change anything for anyone. I feel the presentation is going to tell you a lot about me.
Food Brands: How to grow your business using LinkedInMike Scott
You're trying to grow your food brand right! And you know that almost half the population of the UK is registered on at least one social channel (spending an average 2hrs 13mins per day on them) So, how do you get to them all?
In search of innovative ways to position your dining establishment to stand out amongst prospective patrons? Be sure to review these "12 Tips On Marketing a Restaurant" for inventive opportunities to promote your eatery!
Restaurant digital marketing cases, including strategy and successful results through social media marketing, press release, website design, press release and full digital efforts.
The restaurant business in India has come to a halt. The nationwide lockdown in the wake of the coronavirus pandemic has sounded the death knell for quite a few restaurants and pushed many others to the brink. There has been virtually no business for almost four months now, and delivery orders are insignificant.
We take a look at what restaurants can do to spend money wisely, frugally, and effectively to reach their target audience and increase sales
This is a Powerpoint presentation for exploring my personal brand. This presentation is what I feel I would do step by step to build my brand. I would not change anything for anyone. I feel the presentation is going to tell you a lot about me.
Food Brands: How to grow your business using LinkedInMike Scott
You're trying to grow your food brand right! And you know that almost half the population of the UK is registered on at least one social channel (spending an average 2hrs 13mins per day on them) So, how do you get to them all?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Instagram has been a platform for social media updates. It has been a great alternative for friends, families, lovers, and relatives living far from each other to still be connected.
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
Technical Analysis of Gaps in Forex TradingInvestingTips
By www.TheForexNittyGritty.com
Technical Analysis of Gaps in Forex Trading
Uncertain times give rise to chaotic markets. Stocks, commodities and currencies tend to rise and fall unevenly. When currencies open the trading day well above or below their price at the end of the previous trading day it is called a gap. There is a gap in the price curve. This can be disconcerting for many traders.
However, astute traders can profit from technical analysis of gaps in Forex trading. Gaps occur for any number of reasons and gaps are often part of a larger picture which in turn is predictive of future pricing. Thus technical analysis of gaps in Forex trading looks at recent price patterns in order to profitably predict the future. Understanding gaps is a large part of technical analysis of Forex pairs.
Technical Analysis
Technical and fundamental analysis of Forex pairs are both cornerstones of effective and profitable Forex trading. Understanding the fundamentals is basic to working in Forex. However, much of the profit that traders gain comes from seeing trends and reversals in market sentiment. Traders use technical analysis of gaps in Forex trading as an adjunct to other signals. Oftentimes the most profit to be had in Forex trading is not to have correctly anticipated a gap but to successfully interpret its meaning.
Gaps and Signals
A commonly used and easy to read technical analysis system is Japanese candlesticks.
Many traders use candlestick patterns in Forex trading as a mainstay to their technical analysis or at least as a clear means of visualizing the market. Technical analysis of gaps in Forex trading means recognizing candlestick signals in which a gap is a major factor. With technical analysis of major Forex currencies in mind here are a few examples of technical analysis of gaps in Forex trading from the world of Japanese candlesticks.
Bullish Engulfing Pattern
This is a major candlestick signal. It occurs at the end of a downward trend for a traded currency and heralds a bull market. Interestingly the direction of the gap is away from the direction in which the currency is headed. In this signal a currency is falling in a clearly defined trend.
Then it gaps down to open a day but trades upwards and finishes the day above the opening price of the previous day. When this signal occurs with the second day being a high volume day and when the downward gap to start the day is substantial it is an even stronger indication of an emerging bull market.
The Three Black Crows
This candlestick signal has not just one but three gaps. There has been a well defined up trend of the traded currency. Then the currency trades downward for the day. On the two subsequent days it gaps up to start the day but both days are losing days. The signal looks like three black crows on successively lower perches. This signal is commonly a strong indication that the upward trend is over and the traded currency is headed downward.
Aaron Allen & Associates, a global restaurant consultancy, shares some of their recent projects and past experience. The firm has represented clients spanning 6 continents and over 100 countries and has also worked extensively in the Middle East.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Instagram has been a platform for social media updates. It has been a great alternative for friends, families, lovers, and relatives living far from each other to still be connected.
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
Facebook Marketing and Facebook Apps for Your BusinessMaverick Mav
How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.
Technical Analysis of Gaps in Forex TradingInvestingTips
By www.TheForexNittyGritty.com
Technical Analysis of Gaps in Forex Trading
Uncertain times give rise to chaotic markets. Stocks, commodities and currencies tend to rise and fall unevenly. When currencies open the trading day well above or below their price at the end of the previous trading day it is called a gap. There is a gap in the price curve. This can be disconcerting for many traders.
However, astute traders can profit from technical analysis of gaps in Forex trading. Gaps occur for any number of reasons and gaps are often part of a larger picture which in turn is predictive of future pricing. Thus technical analysis of gaps in Forex trading looks at recent price patterns in order to profitably predict the future. Understanding gaps is a large part of technical analysis of Forex pairs.
Technical Analysis
Technical and fundamental analysis of Forex pairs are both cornerstones of effective and profitable Forex trading. Understanding the fundamentals is basic to working in Forex. However, much of the profit that traders gain comes from seeing trends and reversals in market sentiment. Traders use technical analysis of gaps in Forex trading as an adjunct to other signals. Oftentimes the most profit to be had in Forex trading is not to have correctly anticipated a gap but to successfully interpret its meaning.
Gaps and Signals
A commonly used and easy to read technical analysis system is Japanese candlesticks.
Many traders use candlestick patterns in Forex trading as a mainstay to their technical analysis or at least as a clear means of visualizing the market. Technical analysis of gaps in Forex trading means recognizing candlestick signals in which a gap is a major factor. With technical analysis of major Forex currencies in mind here are a few examples of technical analysis of gaps in Forex trading from the world of Japanese candlesticks.
Bullish Engulfing Pattern
This is a major candlestick signal. It occurs at the end of a downward trend for a traded currency and heralds a bull market. Interestingly the direction of the gap is away from the direction in which the currency is headed. In this signal a currency is falling in a clearly defined trend.
Then it gaps down to open a day but trades upwards and finishes the day above the opening price of the previous day. When this signal occurs with the second day being a high volume day and when the downward gap to start the day is substantial it is an even stronger indication of an emerging bull market.
The Three Black Crows
This candlestick signal has not just one but three gaps. There has been a well defined up trend of the traded currency. Then the currency trades downward for the day. On the two subsequent days it gaps up to start the day but both days are losing days. The signal looks like three black crows on successively lower perches. This signal is commonly a strong indication that the upward trend is over and the traded currency is headed downward.
Aaron Allen & Associates, a global restaurant consultancy, shares some of their recent projects and past experience. The firm has represented clients spanning 6 continents and over 100 countries and has also worked extensively in the Middle East.
Social Media Presentation on how Restaurants can use social media to drive traffic, increase awareness about their restaurant or unique offerings within their local community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a restaurant owner or manager and discover best practices for implementing and monetizing social media marketing for your restaurant or food establishment.
Technical Analysis of Major Forex CurrenciesInvestingTips
By www.TheForexNittyGritty.com
Technical Analysis of Major Forex Currencies
Technical analysis of major Forex currencies tends to be more accurate and more profitable than that of minor currencies. This is largely because the major currencies trade in higher volume. Technical analysis of major Forex currencies is germane because these currencies trade one versus another whereas many minor currencies only trade versus the US dollar. When dealing with often volatile foreign currency rates the trader needs to make an accurate assessment of the market. This makes technical analysis of major Forex currencies essential.
Major Forex Currencies
The major Forex currencies are as follow:
• United States Dollar, USD
• Euro, EUR
• British Pound, GBP
• Yen, YEN
• Swiss franc, CHF
• Canadian Dollar, CAD
• Australian Dollar, AUD
These currencies are most traded and are tied to strong economies. Because of their high trading volume technical analysis of major Forex currencies tends to be much more accurate and more likely to lend profits to Forex technical strategies than with minor currency pairs.
Here are the top fifteen currencies by percentage of transactions in which they are traded.
Because there are two Forex currencies in a pair every trade has two currencies and every hundred trades has two hundred currencies represented. Thus the above table tallies up to 200 percent. As the above table demonstrates eighty-five percent of all Forex trades include the US dollar. Thirty-nine percent include the Euro. The Yen and British Pound follow at nineteen and thirteen percent respectively. This is not surprising as the USA and the Euro Zone are the world’s two largest economies and are responsible for the two largest portions of world trade. Because high volume leads to more accurate technical analysis the best technical analysis of major Forex currencies should be when trading the USD, EUR, YEN, and GBP, against each other. Although currency strength is decided by employment rates, monetary policy, balance of payments, and the like, technical analysis of Forex pairs focuses on evolving market sentiment and give traders the most up to date information as to where the market will go next. In Forex trading the Euro versus the USD, YEN, or other currencies technical analysis gives the astute trader an advantage in the markets.
Candlesticks: from Rice to Greenbacks
Hundreds of years ago rice traders in Japan recognized that is was possible to read the first part of a price pattern and successfully predict the second part. Japanese candlestick signals were devised in order to help traders profit in rice trading. Today they are in use by stock, commodity, and Forex traders.
http://www.thechartist.com.au/membership-packages/chart-research.html
Elliot wave rules and guidelines to help us determine high-probability patter position of a market
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
Trade Forex From Home - 10 Biggest Mistakes New Forex Traders Make (And How T...ForexTraining
Its a fact that 94% of new Forex traders fail. Read the '10 Biggest Mistakes New Traders Make' so you don't make them too. The report has been written by me, Annabel Meade from http://www.tradeforexfromhome.com. I educate people to work less and earn more trading the Forex market. How much would you like to earn working 15 hours or less per week?
Aaron Allen & Associates has curated a collection of modern pizza marketing promotions and campaigns that worked. See examples of effective digital, web, mobile, social, and four-walls marketing. Also includes examples of innovations in packaging, delivery vehicles, online ordering, and turnarounds.
Real time sentiment analysis of twitter feeds with the NASDAQ indexEric Tham
We do a real-time analysis on twitter feeds computing its sentiment analysis using the hash tag #NASDAQ. This sentiment index is found to correlate well with the hourly movements of the NASDAQ index over the period 14-17th Apr 2014. In particular, a Granger causality analysis shows that the hourly movements of the NASDAQ drives tweet sentiment real-time and not vice versa during this period.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Building your Business with Facebook PagesFlutterbyBarb
Building your Business with Facebook Pages via Facebook, Inc.
Maximizing Your Facebook Page in 3 Easy Steps: 1 Start the conversation, 2 Expand your fan base, and 3 Analyze and optimize
Did you know there are over 1.35 billion monthly active users on Facebook? Facebook continues to stand as the most popular social media platform. With a variety of different features and applications at a user's disposal, communicating with networks is simple and thrilling. It's because of this reality that you and your practice need to create and maintain a thriving presence on Facebook.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
Are you struggling to get more facebook fan likes to your business page? That's a common problem for affiliate marketing beginner. Let's see how this post can help. Also, there is a quick tip to show you to leverage on Alexa to get more Facebook fan
Study guide digitalskills GROW YOUR BUSINESS WITH FACEBOOK AND INSTAGRAMMr Nyak
Get started with
marketing on Facebook
On average, more than 2 billion people around
the world use Facebook products daily, which
makes Facebook a great way for your business
to reach current and potential customers. Here
you will learn how people and businesses use
Facebook, Instagram and Messenger. How Facebook can help businesses
Since it was founded in 2004, people all over the world have used Facebook to connect.
Facebook gives people the power to build community and bring the world closer together.
Facebook is no longer just Facebook, but now includes several popular apps that help people
connect with each other and also their favorite businesses and organizations.
This presentation will show you how to set up a Facebook Fan page to include important basic configurations, best practices for increasing and sustaining engagement, and methods for increasing integration.
Restaurant Second Opinion Aaron Allen & Associates.pdfAaron Allen
We’ve recently been asked a lot to work as an objective third party to validate new models, speed of operations, new initiatives (from changes in positioning to new prototypes to what geographies to launch into), long-term strategic plans, and brand portfolios.
The value of a professional second opinion cannot be overstated. And no matter what, you will get a second opinion. If you don’t get a second opinion from an expert, you’ll get it from the market (and from critics).
Expert, objective third-party validation can not only reduce the risk of any new initiatives but also contribute innovative ways for growth.
Aaron Allen Advantages of Doing Due Diligence.pdfAaron Allen
There is an art to executing successful M&A and the biggest advantage is in being thoroughly prepared to demonstrate exactly why a given deal makes strategic and financial sense — or why it doesn’t. Thorough due diligence can challenge the investment thesis and the assumptions on which it is built. These are some of the reasons why you should conduct commercial and operational due diligence when buying a restaurant chain. It may seem like a big investment, but the ROI makes it worth it.
Given rising interest rates, lingering inflation concerns, global tensions, financial instability in China, and a looming commercial real estate downturn in the U.S., the prospects for economic growth are significantly jeopardized. Consequently, foodservice CEOs find themselves under immense pressure to enhance sales and sustain margins.
To find your own best way through, remember: “The better the question, the better the answer.”
Here are some of the questions the best C-suite executives we know are asking of themselves and their organizations.
Restaurant CEO priorities are evolving, and it makes sense given how quickly the consumer and competitive landscape are shifting.
Here, we round up ten learnings every CEO should review often to stay ahead.
Much opportunity remains ahead for the foodservice industry.
Discover the latest restaurant, foodservice, and consumer dining trends, forecasts, and predictions at https://aaronallen.com/newsletter - #trends for casual dining, delivery, market share, and other foodservice industry insights.
The Middle East: The Land of Restaurant OpportunityAaron Allen
With the discovery of oil in the Gulf Coast and surrounding areas, the Middle East has become a prosperous region. It boasts some of the highest concentrations of millionaires in the world. There is plenty of wealth to go around, and with that wealth, a penchant to indulge in luxurious hotels and restaurants.
Hotel F&B Case Studies, Examples & Fresh IdeasAaron Allen
Innovative hotel restaurant designs don’t always have to be sweeping in scope. Sometimes the cleverest ones are also the smallest. Here are five tiny hotel restaurants truly maximizing their available space.
Restaurant Crisis Communications and Reputation ManagementAaron Allen
Food makes people happy, but sometimes food mishaps in the hospitality field can mean bad business if they aren’t handled the right way. Spin it correctly, and a restaurant might even come out on top of a mishap. Here are 21 examples of scandals, hoaxes, accidents, and other crisis communications challenges that tested restaurant companies’ PR skills and what we can learn from them.
We are tracking hundreds of restaurant trends emerging around the world. The pace of change is accelerating. Success these days favors those companies who innovate; and that means not only knowing the restaurant trends, but creating them. Aaron Allen & Associates is here to provide you the guidance and resources you need to understand important restaurant trends, what’s influencing them, why they matter, and what it all means for your company.
Be sure to subscribe to our newsletter at www.aaronallen.com
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
3. FACEBOOK FACTS
FACEBOOK FOR YOUR RESTAURANT
Facebook has over
1.15 BILLION
monthly users
with 699 MILLION
active users every day.
Source: Facebook INC.
4. FACEBOOK FACTS
FACEBOOK FOR YOUR RESTAURANT
10.8%
80%
of total online minutes are
spent on Facebook.
of Facebook’s daily users
are from outside the US
and Canada.
Facebook is the top ranked app with 819 million
mobile monthly active users
and a 76.1% penetration among smartphone users
aged 18 and up.
Source: comScore, Facebook INC.
5. FACEBOOK FACTS
FACEBOOK FOR YOUR RESTAURANT
Given these statistics, it’s easy to see how valuable Facebook is for any business, but what about
restaurants in particular? Facebook isn’t just about posting vacation pictures and complaining
about politics. Restaurants stand to see an increase in traffic and sales with a properly updated
Facebook page, especially with these new features:
•
•
In a recent partnership with OpenTable, mobile Facebook users are now able to book a
reservation right from the restaurant’s Facebook Page – giving guests instant access to all
20,000 restaurants in North America currently listed on OpenTable.
Users can order food on Facebook through third party applications. This added usability has
shown growth in check averages, order size, and increased visibility through added social
media impressions.
Do we have your attention now?
With this book we aim to arm you with the most valuable information to get your Facebook
page up, running, and making you money. Let’s get started.
7. First things first. Does your restaurant have a Facebook Page yet? If yes, feel free to skip
to Chapter 2: Admin Panel. If not, here’s how to get your page started.
20
In
minutes your restaurant’s Facebook Page will
be up and running.
You just need:
• Your company email inbox open and waiting
• Your cover photo: a picture of your establishment that is 851 pixels wide by 315
pixels tall (less than 1 kilobyte)
• Your profile picture: A logo image that is 160 pixels by 160 pixels
• A comfy chair
• This handy guide
www.aaronallen.com
8. 1
GO TO www.facebook.com
This is the main page for Facebook and the portal
where you will sign in every time you want to update
your information or post a new picture.
Beneath the green “Sign Up” button, click “Create a
Page for a celebrity, band or business.
FACEBOOK FOR YOUR RESTAURANT
11. Note: it’s important that you read and agree with the Facebook Pages Terms. Some highlights of
Facebook’s regulations are:
•
•
•
•
•
Content posted to a Page is public and can be seen
by everyone.
Data collection (a valuable marketing tool) must be
disclosed to users as originating from your business
and not Facebook.
Ads and commercial content must follow Facebook’s
Advertising Guidelines.
Offers must be available for a limited time only.
The lawful operation of any promotions on Facebook
are the responsibility of the restaurant or business
running it – not Facebook. This includes official rules,
terms and eligibility requirements, and compliance
with any governing regulations
www.aaronallen.com
12. 4
LOG INTO FACEBOOK
Your Facebook Page must be associated with a Facebook account. You can either associate the page
with your personal account (not recommended) or create a business account. This will keep your
personal life separate from your business and avoid any sticky situations like personal comments
accidentally posting to your business page.
FACEBOOK FOR YOUR RESTAURANT
13. 5
ENTER YOUR BUSINESS EMAIL ADDRESS
Note: the date of birth is only necessary to ensure you are over the age of 13. (Are you?)
You can hide this information from your page later.
Be sure to read and accept the Terms of Use and Privacy Policy before clicking “Sign Up Now!”
FACEBOOK FOR YOUR RESTAURANT
14. 6
CHECK YOUR EMAIL
You will receive an email from Facebook with a link. Click the link (seen below in blue).
FACEBOOK FOR YOUR RESTAURANT
15. 8
OPT IN (OR OUT) OF FACEBOOK ADS
You can start running your ads right away or
hold off until your page is more developed.
To opt in: set your budget and audience then
click “Increase Page Likes”.
To opt out: click “Skip”.
FACEBOOK FOR YOUR RESTAURANT
16. …AND YOU’RE DONE!
Here is your “Admin Panel” where you can
see all your new messages and notifications
as well as control who sees your content,
manage or add new admins, create ads, and
set up offers for your guests. More on this
in Chapter Two.
Don’t forget to add your cover photo
here. This will greatly improve the
aesthetics of your page and create a more
personal and inviting experience for your
guests.
www.aaronallen.com
18. THE ADMIN PANEL
The Admin Panel is where you can control everything about your page. Here you can manage messages,
check your notifications, start an ad campaign, or edit anything and everything about your Page.
The most important thing you can do when you start your page is to create a branded domain name.
This will ensure that your Facebook Page shows up when people search for it. Note: this requires a
mobile phone number to be associated with the Page. This number can be hidden from your audience.
Just go to Edit Page then Update Page Info.
www.aaronallen.com
19. THE ADMIN PANEL
From there click “Enter a Facebook web address under “Page Address”.
You will be asked to verify your account with a mobile phone.
Once that is completed you can choose the name you’d like for you restaurant (we advise
using your full restaurant name to help guests find you) and you’re all set.
www.aaronallen.com
20. THE ADMIN PANEL
IMPORTANT FEATURES
Below is an explanation of the important features you can edit from your Admin Panel.
Under Page Info
• CATEGORY: Be sure that you are listed as a Local Business – Restaurant/Café.
• TOPICS: This will help you come up in specific searches. What cuisine/style of dining is your
restaurant?
• START INFO: Adjust this to input the date your restaurant was founded and other information
around your history.
• ADDRESS: Keeping your address accurate will help you come up in searches and keep a map on
your profile to help guests find you.
• SHORT DESCRIPTION: Use this space for a very short description and be sure to include your
restaurant website’s URL hyperlinked to improve search engine optimization.
• LONG DESCRIPTION: This is a great place to share your restaurant’s story, but be sure to include
any important keywords early on, as this section will appear as your Page’s meta description on
Google and other search engines.
Under Settings
• POSTING ABILITY: Change this only if you do not want to let guests post on your Timeline
without your approval.
• MESSAGES: Turning this off forces users to engage on your restaurant Timeline and prevents your
inbox from being flooded with private messages
• PROFANITY FILTER: For a family-friendly environment, turn on this feature.
www.aaronallen.com
21. THE ADMIN PANEL
Beyond that, Facebook’s automatic settings should work for your restaurant.
The Admin Roles tab lets you give others access to your Admin Panel. Only share this role with
trusted people and employees who are specifically working on your Facebook Page.
The More subcategory is where you can manage all the applications available on your Facebook Page.
If you set up mobile ordering, for example, you could edit the app here.
Now your Page is finally set up. Let’s get to posting.
www.aaronallen.com
23. 1
TELL YOUR RESTAURANT’S STORY
SO WHAT SHOULD YOU DO
WITH YOUR TIMELINE?
Your guests won’t see your Admin Panel when they visit your
Page. But they will see your Timeline: a compilation of all of
your posts, milestones, and photos brought together into
one chronological webpage. Your Timeline is how guests can
learn more about your business before ever stepping foot in
it.
When did you first open? When did you expand to a second
location? When did Cheesy Fries become your signature
dish? Guests want to know all about your restaurant to feel
more engaged with the brand, to feel like their money is
going toward someone – not something.
FACEBOOK FOR YOUR RESTAURANT
24. 2
INTERACT WITH GUESTS
Don’t let the conversation be one-sided. Guests want to hear from you (or they wouldn’t have
written to you in the first place). Don’t miss an opportunity to create a personalized experience for
your guests through Facebook.
FACEBOOK FOR YOUR RESTAURANT
25. 3
DRAW THEM IN WITH GREAT PHOTOS
Photos are your friend on Facebook. Be sure to have a killer cover photo, an appropriate profile picture
(this will show up on all of your comments, so your restaurant’s logo is the best fit here), and be sure to
upload beautiful photos of events and new dishes regularly. This is what makes guests click “like”.
FACEBOOK FOR YOUR RESTAURANT
26. 4
KEEP YOUR STATUSES SHORT
Lengthy posts are a turn off for guests. Be pithy with your posts. Guests will appreciate it. If you have a
lot to say, make a post directing them to your website and go into specifics there.
FACEBOOK FOR YOUR RESTAURANT
27. 5
DON’T BE A SALESMAN
Users aren’t on Facebook to be
marketed to. If your Page is just a series
of posts telling guests to come to your
restaurant, they won’t bother with your
brand. Instead, engage them in a
conversation. Ask questions and opinions.
Post a restaurant-related joke if it fits into
your brand personality.
Facebook turns your brand into a friend.
What kind of a friend does your
restaurant want to be?
FACEBOOK FOR YOUR RESTAURANT
29. GETTING POPULAR
Now that your initial profile is all set up and you’re ready to start posting, you have to make sure what
you post actually gets seen.
Those with prior experience on Facebook will have heard of EdgeRank, an algorithm used by
Facebook to determine which posts a user sees in his or her News Feed. Why does Facebook choose
what posts users see? Simply put, Facebook is too popular. Without some sort of a metric, users
would miss the important news (like a friend’s engagement) over a photo of an acquaintance’s lunch.
When EdgeRank began, it used three categories to determine a post’s validity to a user: Affinity,
Weight, and Time Decay.
Affinity determines which Pages and users are most important to a user based on interaction. If a
guest is “liking” or sharing your photos and statuses, your posts are more likely to show up in his or
her News Feed.
Weight determines how applicable a specific post is to users. Photos and videos usually hold the most
weight, but a text comment with more likes trumps a photo with no engagement.
How old your post is factors into its Time Decay. Facebook wants to keep a user’s feed fresh and
relevant, so older posts lose value in favor of the new and exciting.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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30. GETTING POPULAR
THE NEW EDGERANK
Fortunately, or unfortunately for those not in favor of change, Facebook has amended its metrics and
now has as many as 100,000 factors playing into a Page’s EdgeRank. (It should be noted here that
EdgeRank is no longer the proper vernacular. The new algorithm, including these many weights, has
yet to be named.) Affinity, Weight, and Time Decay all play a part in this new formula, but many more
factors have now entered the game. Ads clicked, relationship settings, and spam reporting are just
some of the new ways Facebook takes user interactivity into account.
CHECKING EDGERANK
While Facebook does not disclose an individual Page’s EdgeRank, there are third party programs that
can calculate this for you. Be aware, they generally cost money to use. For the best gauge of your
Facebook reach, talk to your fans. Engagement is the best way to see who’s listening and improve
your reach.
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FACEBOOK FOR
YOUR RESTAURANT
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31. GETTING POPULAR
As we’ve discussed getting your Page seen and the important factors for a post, we should remember
that anything put on the internet can be seen by everyone – and will be interpreted in millions of
different ways. A light-hearted post could have extreme consequences, as seen by numerous examples
of viral content.
WHAT IS VIRAL CONTENT?
Viral content on Facebook is any status, photo, or video a user posts that is shared across the internet,
beyond the initial reach of said user.
For example, say you post an amazing picture to your Page. John Smith sees it and shares it, then five
of his friends share it, then five of their friends share it (and so on and so on). Soon, the whole world
is seeing your photo. On a slow news day, media outlets might pick up the story and then your photo
is not only popular on Facebook, but to local, national, or even international markets.
Sounds like a dream right? What marketer doesn’t want to get free media attention?
Unfortunately, posts that go viral are not always posts about your restaurant that you yourself put out
there – and they might not be the most positive messages you’d want spread about your restaurant.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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32. GETTING POPULAR: THE GOOD
One associate went above and beyond for a guest’s last request. The family, moved by the associate’s
kindness, posted their story to the Panera Bread page, garnering 812,348 “likes” for the restaurant chain,
with the story getting picked up by AdWeek as well as other blogs.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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33. GETTING POPULAR: THE BAD
When the owner of Rainy Days Caffe posted “Like
to take a moment right now to thank our
customers whose kids don’t make a mess,”
accompanied by a picture of the messy floor left
behind, she never expected to become an
international news story.
But guest outrage transformed this post into a viral
freight train. Picked up by the NY Daily News, the
Huffington Post, and the Daily Mail, this status – that
was meant to be snarky and funny – caused the
owner to receive death threats.
Judging from this example, it’s probably best to leave
guest criticism off your Facebook Page.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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34. GETTING POPULAR
THE “OH MY GOD, DID THEY JUST SAY THAT?”
Controversy abounds for Sava!, an Italian restaurant from Amarillo Texas. A photo of a sign posted in
the, now closed, restaurant’s window has garnered a bit of negative attention.
“Good luck with your pre-packed frozen [expletive] in this town…We are off to make
money in a town whose average IQ is above room temperature! “
The restaurant’s owners, who have moved their establishment to Lubbock, Texas, maintain that the
sign is not real and people shouldn’t “believe all [they] hear and see...” Of course, that hasn’t stopped
The Huffington Post, Gawker, Grubstreet, and the Inquistr from picking up the story, garnering some
bad press for the newly re-established restaurant.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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36. GRAPH SEARCH
The Graph Search feature on Facebook is an integrated search engine that draws answers to user
queries from social media information provided on Facebook. Results can be filtered by location, photos,
videos – even the habits of online friends.
Graph Search is a new way to “get found” online and, as the information database grows, so too will
Graph Search’s importance.
For example, guests can search for “Restaurants my friends like” in Graph Search.
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FACEBOOK FOR
YOUR RESTAURANT
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37. GRAPH SEARCH
This brings up a list of
restaurants a guest’s friends have
“liked” on Facebook – meaning
the “likes” you get are even
more important now than they
were before.
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FACEBOOK FOR
YOUR RESTAURANT
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38. GRAPH SEARCH
While the technology is still new and Facebook’s database is ever-evolving, there are some important
steps you can take to make your Facebook Page more visible.
1
Fill Our Your Profile to Completion
Leave no box unfilled. Make sure that your location, restaurant description, website, hours of
operation, photos, and videos are all up. The more information you put out there, the more likely it is
you will be found.
2
Ensure Your Information is Correct
A simple typo can put your restaurant in the wrong state or drive traffic away with the wrong phone
number listed. Be accurate in all your information.
3
Get Those “Likes”
More likes means more visibility. In our example of “Restaurants my friends like” 1 like means you can
show up in 510 searches (the average number of friends Facebook users aged 18-24 have1.)
1Source: Arbitron
and Edison Research
FACEBOOK FOR
YOUR RESTAURANT
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www.aaronallen.com
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39. GRAPH SEARCH
4
Have Guests “Check-in” With Your Brand
Check-ins are another way guests can search for your business. Incentivize check-ins with promotions
like a free appetizer with check-in and get more people talking about your restaurant.
5
Upload Those Photos and Videos
Photos and videos are a great way to interact with your guests – and another way they might search
for you restaurant. Did you hold a special promotion night? Guests want to see. Be sure to tag your
business in the pictures as well.
Now that guests (and their friends) can find your Page, let’s talk about reaching the audience who has
yet to enjoy your restaurant.
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FACEBOOK FOR
YOUR RESTAURANT
www.aaronallen.com
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41. ADVERTISING
In a recent study of 1,200 advertisers:
43%
56%
of those surveyed said their ROI increased “somewhat” to
“dramatically” from Facebook ads.
of respondents will be increasing their Facebook ad
budgets.
And when those surveyed listed the top six advertising
sites in order of importance, Facebook came in second
only to Google.
Source: Ad Age
www.aaronallen.com
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42. ADVERTISING
Beyond the opportunity to engage with guests for free, Facebook offers a number of options for those
interested in buying advertisements. Studies show that increased ad frequency on Facebook brings
higher conversion rates for advertisers.
FACEBOOK ADS CAPABILITIES
• Target audience by gender, age, and location
• Gear campaigns toward a company goal: increased Facebook likes,
increase attendance, get new users, etc.
• Run test campaigns to find the most successful option
• Set advertising budgets
• Monitor advertising success
Facebook offers two ways to advertise: through their marketplace and with Facebook Exchange.
Marketplace ads are great to increase traffic to your Facebook page, while improving brand awareness. These
ads are easy to set up and take about 15 minutes with the instructions following later in this chapter.
Facebook Exchange is more sophisticated, allowing advertisers to post ads in users’ News Feeds and
featuring a real-time bidding for advertising real estate. This method is more suitable for advertisers looking
to direct traffic away from Facebook and must be set up through a third party.
www.aaronallen.com
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43. ADS
ADVERTISING
With two real estates available – the right-hand column and News Feed – Facebook advertisers are
seeing a steady ROI.
As shown above, the News Feed option features a large image with options for users to “like”, “share”,
and “comment” on the story.
www.aaronallen.com
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44. ADS
ADVERTISING
When compared to the right-hand column
advertisements, News Feed ads saw:
48.4%
197.3%
lower cost-per-click
higher ROI
17x
higher click-thru rate
Source: Ad Week
www.aaronallen.com
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45. ADS
ADVERTISING
If you didn’t create an ad when you started your restaurant’s Page, setting up your Facebook ad is still
just as easy – and many businesses do it themselves.
WHAT YOU WILL NEED
• A 600 x 225 Pixel Photo (or Choose an Existing Photo on Your Page)
• A Headline (25 Character Maximum)
• A Tagline (50 Character Maximum)
www.aaronallen.com
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47. 2
CLICK THE GEAR BUTTON
This screen should look familiar. If you are
only interested in increasing your likes, you
can Click the blue “Increase Page Likes”
button and be done.
If you’re looking for more advanced
options with more specific audience
selections, continue on.
FACEBOOK FOR YOUR RESTAURANT
49. SELECT “GET MORE PAGE LIKES” OR “PROMOTE
PAGE POSTS”
4
“Get More Page Likes” will show ads featuring your chosen image, headline, and tagline on users’ News
Feeds and right-hand columns. If you’ve chosen this option, proceed to Step 5.
“Promote Page Posts” will make a selected post – perhaps one advertising a contest or promotion at
your restaurant– appear prominently in your audience’s News Feed. Many posts are filtered out of
users’ News Feeds as so much information is posted all at once. In any given day a user could
potentially see 1,500 posts. Promoting Page Posts ensures that your audience hasn’t missed your
message. Proceed to Step 7
FACEBOOK FOR YOUR RESTAURANT
50. 5
UPLOAD OR SELECT YOUR AD PHOTO
You can have up to six campaigns going at the same time, but only one photo per ad.
FACEBOOK FOR YOUR RESTAURANT
51. 6
INPUT YOUR HEADLINE AND TAGLINE
You’ll also need to specify your ad’s “Landing View”. This is the page where guests will be directed to
when they click on your ad. If you have a specific event you’re publicizing, direct them to the event’s
page. If you are advertising a photo contest, send them to the photo album. To simply drive guests to
your Page, choose Timeline.
FACEBOOK FOR YOUR RESTAURANT
52. 7
OPT IN (OR OUT) OF SPONSORED STORIES
Sponsored Stories is a way to get your brand in the News Feed with a personal recommendation from
a user’s friend. When someone likes your page, their friends will see it prominently displayed. This will
cut into your ad budget, but shows up as a personal recommendation from a friend to other users,
rather than an ad run by your restaurant.
FACEBOOK FOR YOUR RESTAURANT
53. 8
SPECIFY YOUR AUDIENCE
Does your business cater to the over 21 crowd? Are you trying to drive more women into your
restaurant? Having a Singles event? Specifying your audience can be extremely important to the success
of your ad campaign. Remember though, the more specific you make the audience, the more expensive
the cost per click (or impression) will be.
FACEBOOK FOR YOUR RESTAURANT
54. 9
SET YOUR BUDGET
If you click “Switch to Advanced Pricing” you have the option to optimize for “likes”, clicks, or
impressions. Selecting impressions will ensure that the people most likely to “like” your page will see it.
Optimizing for clicks is less effective for gaining “likes”.
FACEBOOK FOR YOUR RESTAURANT
55. 10
REVIEW YOUR AD
Check over your ad to make sure you not only like the
aesthetics of it, but that you haven’t missed some key
typo or forgot to add an audience constraint.
You can edit your ad later if you like, but it’s best not to
waste your money having an error go out.
Read the Facebook Statement of Rights and
Responsibilities and the Advertising Guidelines then
click “Place Order.”
You’re done. Congratulations on your ad.
FACEBOOK FOR YOUR RESTAURANT
57. FACEBOOK COMMERCE
Facebook offers two interesting revenue sources for restaurants in particular:
Gifts and Online Ordering.
GIFTS
Facebook monitors profiles and statuses,
so that on birthdays, anniversaries,
weddings, and other important life
events, the website knows to offer users
the option to buy their friend “Gifts”, a
gift card to popular places of interest. The
restaurants currently enrolled in the
“Gifts” program are: Starbucks, Domino’s,
Outback Steakhouse, Olive Garden,
Jamba Juice, and Burger King.
This program is still in its infancy,
premiering to select audiences in
September 2012. It remains to be seen
whether this application will take off or
fall flat.
www.aaronallen.com
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58. FACEBOOK COMMERCE
In 2012,
$30 billion
was spent on gift cards
with guests spending
15 percent
more on digital gift cards than
traditional plastic ones.
www.aaronallen.com
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59. FACEBOOK COMMERCE
ONLINE ORDERING
In a recent study, 69 percent of those surveyed said they have ordered food through a mobile
device. Guests are looking for the easiest way to get their meals – and making it so they don’t even
have to leave their current webpage makes it even easier.
With third party applications like ChowNow, NetWaiter, and Exit41, guests can place online orders
directly through the restaurant’s Facebook Page. The orders are delivered to the restaurant as if it was
made in-store and can be processed immediately by the kitchens.
According to NetWaiter, restaurants offering online ordering have seen a 42.5 percent increase in order
frequency for takeout orders as well as a 28.5 percent increase in delivery orders.
Source: Interactive Advertising Bureau/Viggle
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61. APPS
Applications, or apps, are a great way to customize your Facebook user’s experience. These appear on
your “app bar” next to the About section on your Facebook Page. Online ordering is one such app
specifically for restaurants, but what else can you use to drive traffic and brand awareness?
• EMAIL ADDRESS COLLECTION: Build your email base with a subscription app on Facebook.
Offering up a free appetizer usually inspires guests to sign up.
• JOBS: Your associates can be your greatest brand ambassadors. Be sure to make it easy for them
to apply on your Facebook Page.
• MENU: If you’re not offering online ordering, having your food listed in its own app only seems
natural for a restaurant.
• HAVE YOUR OWN APP?: Making your own content easily accessible for guests is the best
practice. Did you have someone design a mini game – like Domino’s “Pizza Hero” – for your
restaurant? Let guests download it from Facebook.
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63. SUCCESSFUL POSTS
CAUSE MARKETING
In 2012, Taco Bell produced 18 of the top 100 most-engaging posts from restaurants on Facebook.
Their number one post?
Promoting their “Graduate to Go” program, Taco Bell received the most user engagement on their
post offering a $5 donation for every “like” to their page (up to $1 million). This resulted in 87,317
“likes” and 895 shares to date.
Source: Expion
www.aaronallen.com
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64. SUCCESSFUL POSTS
THE POWER OF PHOTOS
Starbucks is the only restaurant rated in the top five brands on Facebook in terms of number of likes.
They’re known for their visually striking photos, as seen below, with their top engaged post from 2012
garnering 60,714 likes and 1,724 shares to date.
Source: Mashable.
www.aaronallen.com
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65. SUCCESSFUL POSTS
PHOTO CONTESTS
Red Lobster won the 2013 Gold Ogilvy for its “Sea
Food Differently” campaign in 2012. Part of their
efforts included a weekly photo contest (The
LobSTAR of the Week). Guests submitted photos of
themselves celebrating at Red Lobster, with the
winning entries featured on the company Facebook
Page. This effort saw a 445 percent rise in Facebook
“likes” (330,000 to 1,800,000) and a monthly traffic
increase of 42 percent to the Red Lobster website.
Source: Ogilvy Awards Case Study
www.aaronallen.com
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66. SUCCESSFUL POSTS
TRIVIA CONTESTS
Corner Bakery Cafe offers a trivia contest
promoting their seasonal BBLT sandwich. With
gift cards and sandwiches as the prizes, Corner
Bakery engages with hundreds of fans every
week, driving these fans into their restaurants.
www.aaronallen.com
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67. SUCCESSFUL POSTS
GIVEAWAYS
When Einsten Brothers offered a free bagel and shmear to anyone who “liked” their page on
Facebook, they saw a 1000% increase in fans in the first week, gained 296,000 fans in one month and
became the 54th most popular business on Facebook.
www.aaronallen.com
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68. SUCCESSFUL POSTS
CHECK-INS
When guests check-in, they share that
event with an average 130 friends.
That’s why driving check-ins is so
valuable for a restaurant.
When McDonald’s launched it’s “Make
it Better For Singapore” to promote
their new Chicken McGrill sandwich,
the fast food giant saw tens of
thousands of Facebook check-ins in
just one week.
Source: Mashable
www.aaronallen.com
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69. SUCCESSFUL POSTS
MAKE ORDERS SIMPLE
Combining a guest favorite – like beer – with the direction to “like” the post, racked up 11 million
“likes” for Buffalo Wild Wings. One of the biggest tips any social media consultant can convey is that,
every once in a while, you need to tell your guests what to do. “Like this”, “Share this”, simple
directions can get surprisingly big results.
www.aaronallen.com
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71. MAKE ORDERS SIMPLE
Now that you know the ins and outs of Facebook, here’s a brief lesson on Facebook etiquette and
how to deal with guests.
WHAT TO DO
Keep Statuses Brief
Ask for Guest Opinions
Post Daily
Thank Guests for Sharing Their Stories or Pictures
Update Your Page With New Events, Pictures, and Menu Items Regularly
Post Information on Specials and Promotions
Reply to Guest Complaints Cordially
WHAT NOT TO DO
✗ Overshare By Posting Multiple Times a Day, Everyday
✗ Ignore Guest Complaints or Questions
✗ Miss a Day of Posting
✗ Post About Events at the Last Minute – or Not at All
✗ Publish Incorrect Information (About Menu Items, Events, etc.)
✗ Yell at Guests
✗ Post Irrelevant Information of Photos
Our biggest recommendation, though, is to focus on photos as these posts are the most associated
with high user engagement.
www.aaronallen.com
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73. FACEBOOK CHECKLIST
To run a successful Facebook Page, be sure that you have the following elements:
PHOTOS INCLUDE
Inviting/Tempting/Eye-catching Shots of Restaurant’s Interior and Exterior
Tantalizing Food Photography
Smiling Associates
Guest Submissions
Photos of Restaurant Events (Fundraisers, Promotional Nights, etc.)
ABOUT SECTION
Restaurant Address
Hours of Operation
Link to Website, Twitter Feed, YouTube, Pinterest, All Other Restaurant-Related Sites
Company History
TIMELINE INCLUDES
Date Restaurant Was Founded
Dates Signature Dishes Were Adopted
Dates of First (Second, Third…) Expansions
Regular Status Updates
APP BAR INCLUDES
Map to Restaurant
Events Page
Online Ordering
Promotional Vouchers
Email Address Collection Form
Careers
www.aaronallen.com
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74. FACEBOOK FOR YOUR RESTAURANT
ABOUT THE AUTHOR
Third generation restaurateur Aaron Allen has held every industry
position from line-level employee to unit manager. By age 19, he
was running a $10 million food and beverage operation at a 625room resort. By 20, he was overseeing a $4 million gulf-front
Caribbean-themed restaurant that served more than 1,800 covers
per day.
Having cut his teeth in operations, Allen eventually transitioned to
restaurant-focused marketing. In 2001, he founded his own
consultancy. By 2008, he’d skyrocketed the company to become
the world’s largest restaurant consulting firm. Major clients
included esteemed brands such as Starwood Resorts and Hotels
Worldwide, The Cheesecake Factory, TGI Fridays, FEMSA (Dos
Equis), BJ’s Restaurants, Hofbrau, Land O’ Lakes, Marriott, SSP and
dozens of other global restaurant chains, regional powerhouse
brands, high-volume independents, food and beverage
manufacturers, distributors, resorts, entertainment districts, hotel
chains and more.
Allen has become one of the most sought-after speakers and
sources for restaurant industry media. He has been a go-to source
for esteemed media outlets such as the Wall Street
Journal, Entrepreneur, Smart Money, MSNBC, TIME, Forbes, USA
Today, Nation’s Restaurant News, Chain Leader, Restaurants
Institutions, European Food Service News, Food Service Middle
East, QSR Magazine, and hundreds more.
Aaron Allen
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75. FACEBOOK FOR YOUR RESTAURANT
ABOUT AARON ALLEN ASSOCIATES
Aaron Allen Associates provides strategic marketing, concept development, and
executive-level advisory services to leading foodservice and hospitality companies
worldwide. We identify and distill the latest restaurant and hospitality marketing trends.
We prepare tailored presentations for executive management of growth-minded
companies, and then support the development and implementation of innovative
restaurant marketing initiatives within their system.
Collectively our clients post more than $100 billion in global sales and span more than
100 countries across all six inhabited continents. We have worked with a wide range of
clients including high-volume independent operators, multi-billion dollar restaurant chains,
hotels, contract foodservice providers, manufacturers, distributors, and trade associations.
We have direct consulting experience in nearly all cuisine types and operating models.
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