The target audience for the media product is males and females aged 16-25. Initially, only age was considered but research showed other factors were important. The age range was kept as the creator also falls within this range. Both genders are targeted. The spending power of the audience was discovered to be between £2-3, influencing the £2.99 price point. The product is not aimed at specific religions, ethnicities, or disabilities but rather both genders aged 16-25 with a moderate spending ability.

1. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?

2. Target Audience
Initially I classed my target audience as both male and female aged
between 16 and 25.
This was the only description I gave of my target audience. I
mentioned nothing to do with spending power, ethnicity, religion or
ability and disability.
This I because to start with I gave no thought to other particular
social groups.
However during my audience research and production I realised that
other social groups did matter.

3. Age
The age of my target audience remained the same after my audience
research.
I chose 16-25 so that I myself fit among this category. Which helped
me in the production of my media product to make it appealing to
that target audience.
Gender
The gender audience for my magazine includes both male and female
within the age boundaries.

4. Spending power
I only realised that spending power would influence my target
audience after I had conducted my audience research.
From the results I collected I noticed that the majority of people
would only spend between £2 and £3 on this magazine.
This known spending power or my target audience then highly
influenced me in the production of my magazine, in what to price the
product at.
Who my product isn't aimed at
My media product is not particularly aimed at certain religions,
ethnicities or disability lifestyles.

5. Who my product is aimed at
Overall my product is aimed at both male and female audiences aged
between 16 and 25. It is not specifically for any particular religion or
ethnicity however it is also aimed at a group with a certain spending
power.
This spending power does not have to be great as the media product
is only charging £2.99, therefore this fits with the late teens and early
twenties target audience.