The document discusses the target audiences for a media production. The primary audience is mass market males aged 12-24 from lower-income backgrounds who seek visceral pleasure from horror films. The secondary niche audience of males aged 25-35 from higher incomes was deemed too sophisticated for the simple narrative. Feedback on the production was positive about the music and atmosphere but identified areas to improve clarity, such as longer shots of mirror writing. The target audience will not be changed based on this feedback.

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2. Primary Audience
Our primary audience is the mass audience:
C – Income bracket C2-E
R - white
A – 12-24
G – male
S – straight
As we have produced our production and analysed it, we realised that the race was
white and the sexuality was straight as the mass market it mostly straight white males
aged 15-24. Males in particular due to the protagonist being male and also the
mainstream gender for a horror is male. The VAL type of our primary audience when
applied is experiencers and strivers, they are young, fox thinkers and rely on digital
products so therefore match our mass market audience. When we apply Young and
Rubicam’s 4C’s model, the primary audience is explores and mainstream. Due to this
they want to discover and try out new products that are in trend.

3. Primary Audience
The Mosaic type that our primary audience is are ties of community and Blue Collar
Enterprise. They are focused on their family and are enterprising rather than well
educated. We still think that this is an appropriate audience as it is mainly the mass
market audience who watches horrors in order to get visceral pleasure as a break
from their everyday working class lives. The mainstreamers wanting to be part of
the crowd and trend so they want to watch horrors as they don’t want to feel like
they are missing out.

4. Secondary Audience
Our secondary audience is the niche audience
C – C1-A
R - all
A – 25-35
G - male
S – all
As we produced our production and analysed it, we realised that our narrative was not
sophisticated enough for the secondary niche audience, it was too simple. However the
male being the protagonist appeals to both a male and female as it is challenging a
convention. The VAL type in which applies to them is achievers and from our production,
they are not achieving anything as it is not challenging enough. This also links with Young
and Rubicam’s 4C’s model as they are reformers so they like to be challenged as they are
intellectual. If we apply Mosaic type, our audience are urban intelligence so they have a
higher income bracket and are more sophisticated. We do not think that the secondary
audience is suited as they are too sophisticated for our simple narrative. Our production fits
into the Todorov's structure, as the equilibrium is they are married and happy, then it turns
to a disequilibrium as the wife dies then haunts the protagonist. Therefore our production
would not appeal to them. We analysed our production and decided that our secondary
audience did not need to change as that is what the target audience is for a horror.

5. Changing target audience
Based on our feedback I wouldn’t change our target audience again as
they gave a lot of positive feedback about our production. We
changed the target audience whilst we were filming, before audience
feedback. They particularly liked the score and how it changed with
each scene, they also liked the quick cuts in the bathroom scene. They
said the change in the music affected the atmosphere, this create
enigma for the audience. This is encouraging as we wanted to achieve
this as it is important for a horror due to the sound having the most
effect on the audience so they can feel emotional pleasure. However,
they did say that during the scene in the bathroom we cut from the
mirror to the bath, this confused them. Also the writing on the mirror
wasn’t readable and would have been better if the shot was longer or
maybe at different angle. In our audience feedback we questioned 2
males and 2 females, even though the target audience is male. This is
because we wanted to see what both genders thought the of the
production and thought it would be fair to have the same amount of
people.