This document discusses the target audience for a media product about an up-and-coming teenage rapper. It aims to target teenagers and young adults from 16 to early 20s, as they are most interested in new rap artists. Both males and females could be attracted - males through typical hip hop poses and styles, and females through attraction to the male model. The magazine also targets working and middle class readers, with an affordable price point of £4.99 and hipster fashion that most in this class emulate.