Heritage Trail Community Planning Assistance Team 
Heritage Trail – Dubuque County, IA 
Final Presentation 
City of Dubuque, Iowa 
October 20th, 2012
American Planning Association 
 
Independent, Not-for-profit, Educational Organization 
 
43,000+ members 
 
60% = state and local gov’t employees 
 
40% = elected officials, private consultants, academia, & fields related to planning/community change 
 
15,000+ AICP members (certified planners) 
 
Chapters representing every state 
 
Members in 85 countries 
APA Mission: APA provides leadership in the development of vital communities by advocating excellence in community planning, promoting education and citizen empowerment, and providing the tools and support necessary to meet the challenges of growth and change.
Community Planning Assistance Teams (CPAT) 
 
Part of APA’s Community Assistance Program 
 
Pro bono program 
 
CPATs since 1995 
 
Assist communities lacking planning resources 
The CPAT program provides an independent, professional, third- party planning analysis and suggested planning approach.
CPAT Process 
 
Application selection 
 
Select team leader 
 
Team leader visit 
 
Team member selection 
 
Briefing book 
 
Plan visit/logistics/ 
stakeholder interview schedule/ 
community engagement 
 
Team visit (3 to 5 days) 
 
Final report
Sponsor: Dubuque Smart Planning Consortium 
Agencies: 
Dubuque County | City of Dubuque | City of Asbury | City of Cascade 
City of Dyersville | City of Epworth | City of Farley 
City of Peosta | Dubuque Soil & Water Conservation District 
Special thanks to: Dubuque Conservation Board 
& their Staff
The Heritage Trail CPAT 
Paula Reeves, AICP CTP 
Jean Akers, AICP 
Jason Epley, AICP 
Steve Lane, AICP 
Olympia, WA 
Vancouver, WA 
Kannapolis, NC 
Cincinnati, OH
The Last Four Years…
The Heritage Trail is nearly open!
Make the Connections
Leave a Legacy: Connecting Past & Future
Sustainability = Economic Prosperity
Maintain a Collaborative Spirit
“What Gets Measured Gets Managed” 
0 
500 
1000 
1500 
2000 
2500 
3000 
Jan-13 
Sep-13 
Jan-14 
Sep-14 
Jan-15 
Sep-15 
Trail Counts
Continued Careful & Calculated Investment
You Are Entrepreneurs!
It’s Not About the Trail 
Creating an Identity for Heritage Trail
Trail Identity 
 
Aging infrastructure 
 
Replaced Bridges 
Current Conditions
Preserving Trail Value 
Taking care of what you have 
Trail Identity
Identity 
Enhancing Identity: 
“Wayfinding” along the trail 
Finding the “way” to the trail
Identity: the physical trail 
What is it? Where is it? What is it like? How long is it? What’s there to do? What will I see? Is it hard to use? Is it safe? …etc… 
Where’s the restroom?!!!
Developing a signage system 
Establish a “visual character” 
What is the Heritage Trail? 
Identity: the physical trail
Levels of information 
Developing a wayfinding system: 
(signs, maps, printed, digital and online materials) 
•describe the physical trail, 
•help navigation, and 
•manage expectations for trail experiences 
Identity: the physical trail
Developing a signage system 
Establish the sign hierarchy 
How much is needed? 
Identity: the physical trail
Sign System Considerations 
Identity: the physical trail 
Identify Base Information: Trail Name 
Determine Sign Locations 
Develop Messages: Trailhead, Access, Directional, Mileage
Sign System Considerations 
Identity: the physical trail
Sign System Considerations 
Identity: the physical trail 
Directions: Where to go? 
Navigation information 
Sign Types
Directions: Where to go? Navigation information Sign Types for Trailheads & Access 
Identity: the physical trail
Location: Where am I? 
Orientation Information 
Identity: the physical trail
Location: Where am I? 
Identity: 
the physical trail 
Orientation information
Connections Where else to go? Supportive information 
Identity: the physical trail 
Nearby attractions
Expanding Trail Use Who are the current users? How to spread the word? 
Identity: spreading the word
Expanding Trail Use/Users 
How to share the story? 
Marketing information 
Identity: spreading the word
 
Trail Fee Program – asset or liability? 
 
Trail Count Program 
 
Trail “Membership” 
Expanding Trail Use 
Trail Advocacy: “Friends”, Coalition, Non-profit…
Restrooms 
Parking 
Drinking Water 
Camping 
Fishing 
Other recreational facilities 
Expanding Trail Use: Long Term 
Physical Improvements 
Programmatic Improvements 
History Culture Natural Environment
Connecting to Your Heritage 
Leverage and educate people about the natural and cultural setting and your communities
Highlighting Assets 
• 
Geology 
• 
History 
• 
Natural - Uplands 
• 
Natural – Streams/Wetlands 
• 
Community
Geology 
• 
Coulee Region (Driftless Area) 
• 
Limestone Bluffs 
• 
Split Rock 
• 
Fossils
History 
• 
Native American 
• 
Railroad 
• 
Infrastructure 
• 
Farming (Past/Future)
Natural - Uplands 
• 
Prairie Remnants 
• 
Oak-Hickory Forest 
• 
Adjacent Land Uses 
• 
Species of Concern 
• 
Bald Eagle 
• 
Prairie Dock 
• 
Blazing Star 
• 
Leonard's Skippers
Natural – Streams/Wetlands 
• 
Little Maquoketa 
• 
Wetlands 
• 
Watershed Management 
• 
Flooding & Drainage
Community 
• 
Cascade 
• 
Dubuque 
• 
Durango 
• 
Dyersville 
• 
Epworth 
• 
Farley 
• 
Graf
Regional Assets 
• 
Develop Watershed Management 
• 
Promote Sustainability 
• 
Utilize native species 
• 
Ensure compatible land use(s)
Compatible Land Use 
• 
Land Uses adjacent to the trail 
 
Primarily rural agriculture 
 
Single Family Residential (associated with large farms) 
 
Commercial 
 
Light Industrial 
• 
Compatibility Issues 
 
Types of uses, intensity and density 
 
Hazardous materials storage 
 
Commercial (at key intersections – trailheads) 
 
Light Industrial
• 
Interpretive areas (“Historic Classroom”) 
• 
Tell the story - Naturalists (volunteer/paid) 
• 
Plant identification/labels 
• 
Educational Opportunities 
• 
Opportunities for camping 
• 
Responsible native seed harvesting 
Trail Assets
The Trail: Everybody’s Friend 
Making the Trail More Accessible & User Friendly
The Trail: Everybody’s Friend 
Making the trail more accessible and user friendly 
Safety 
Parking 
Lighting 
Emergency Management 
Connectivity 
Opportunities
Trail Crossings 
Conflict points (vehicles / trail users) 
General Guidance – 
Clearly marked intersections 
Highly visible / Unobstructed views 
Relatively flat 
Warning Signage 
Well trimmed vegetation 
Perpendicular designation of crossing area
Trail Crossings 
Signage for: 
 
Trail Users 
Vehicles 
___________ 
Marked 
Crosswalks
Trail Crossings 
Variable Messaging Signs
Parking 
 
Need for new and improved parking areas 
 
Parking on roadway shoulders creates safety concerns 
 
Construct as context sensitive and low impact
Lighting 
 
Adequate lighting helps improve safety and security 
 
Increased need in more urban areas 
 
Careful placement in rural areas of trail to avoid disrupting the natural setting For example: 
o 
Lighting at key intersections to improve safety 
 
Low Cost Solar lighting possible in rural areas
Safety – Example Site 
Existing Conditions
Safety – Example Site 
Potential Safety Improvements
Emergency Management 
Location identification for emergencies 
Call boxes (solar for rural locations)
Connect the Trail 
 
Increase connectivity to Cities/Towns 
 
Identify unique destinations in each town 
 
History / Unique Attractions 
 
Field of Dreams / “Go the Distance” 
 
Downtown / Local Business 
 
Agritourism
Connect the Trail 
Small Business Development 
 
Trail User Related Businesses 
o 
Rental Facilities (Bikes, kayaks, canoes) 
o 
Drinks, water, food 
 
Retail Goods and Services near trailheads
Opportunities 
Potential improvements 
 
Water (for Drinking) 
 
Additional Benches, Trash Receptacles 
 
Restroom Facilities 
 
Interpretive Areas / Educational Opportunities 
 
Additional Signage (as part of a coordinated plan) 
 
Joint Facilities / Partnerships 
 
Youth Bicycle Safety Education
Opportunities 
Highlight existing destinations along the trail 
 
Fossils 
 
Split Rock 
 
Phoenix Truss Bridge - 1872 
 
Stone Drainage Arches
Opportunities 
Potential destinations along the trail 
 
Side hiking paths adjacent to main trail 
 
Camping 
 
Rock Climbing 
 
Kayaking/Canoeing 
 
Sundown / Connection to Trail
Side Path Potential 
Side Hiking Paths / 
Camping Areas (Higher Ground)
Hit the Trail…

Heritage Trail Final community presentation

  • 1.
    Heritage Trail CommunityPlanning Assistance Team Heritage Trail – Dubuque County, IA Final Presentation City of Dubuque, Iowa October 20th, 2012
  • 2.
    American Planning Association  Independent, Not-for-profit, Educational Organization  43,000+ members  60% = state and local gov’t employees  40% = elected officials, private consultants, academia, & fields related to planning/community change  15,000+ AICP members (certified planners)  Chapters representing every state  Members in 85 countries APA Mission: APA provides leadership in the development of vital communities by advocating excellence in community planning, promoting education and citizen empowerment, and providing the tools and support necessary to meet the challenges of growth and change.
  • 3.
    Community Planning AssistanceTeams (CPAT)  Part of APA’s Community Assistance Program  Pro bono program  CPATs since 1995  Assist communities lacking planning resources The CPAT program provides an independent, professional, third- party planning analysis and suggested planning approach.
  • 4.
    CPAT Process  Application selection  Select team leader  Team leader visit  Team member selection  Briefing book  Plan visit/logistics/ stakeholder interview schedule/ community engagement  Team visit (3 to 5 days)  Final report
  • 5.
    Sponsor: Dubuque SmartPlanning Consortium Agencies: Dubuque County | City of Dubuque | City of Asbury | City of Cascade City of Dyersville | City of Epworth | City of Farley City of Peosta | Dubuque Soil & Water Conservation District Special thanks to: Dubuque Conservation Board & their Staff
  • 6.
    The Heritage TrailCPAT Paula Reeves, AICP CTP Jean Akers, AICP Jason Epley, AICP Steve Lane, AICP Olympia, WA Vancouver, WA Kannapolis, NC Cincinnati, OH
  • 7.
    The Last FourYears…
  • 8.
    The Heritage Trailis nearly open!
  • 9.
  • 10.
    Leave a Legacy:Connecting Past & Future
  • 11.
  • 12.
  • 13.
    “What Gets MeasuredGets Managed” 0 500 1000 1500 2000 2500 3000 Jan-13 Sep-13 Jan-14 Sep-14 Jan-15 Sep-15 Trail Counts
  • 14.
    Continued Careful &Calculated Investment
  • 15.
  • 16.
    It’s Not Aboutthe Trail Creating an Identity for Heritage Trail
  • 17.
    Trail Identity  Aging infrastructure  Replaced Bridges Current Conditions
  • 18.
    Preserving Trail Value Taking care of what you have Trail Identity
  • 19.
    Identity Enhancing Identity: “Wayfinding” along the trail Finding the “way” to the trail
  • 20.
    Identity: the physicaltrail What is it? Where is it? What is it like? How long is it? What’s there to do? What will I see? Is it hard to use? Is it safe? …etc… Where’s the restroom?!!!
  • 21.
    Developing a signagesystem Establish a “visual character” What is the Heritage Trail? Identity: the physical trail
  • 22.
    Levels of information Developing a wayfinding system: (signs, maps, printed, digital and online materials) •describe the physical trail, •help navigation, and •manage expectations for trail experiences Identity: the physical trail
  • 23.
    Developing a signagesystem Establish the sign hierarchy How much is needed? Identity: the physical trail
  • 24.
    Sign System Considerations Identity: the physical trail Identify Base Information: Trail Name Determine Sign Locations Develop Messages: Trailhead, Access, Directional, Mileage
  • 25.
    Sign System Considerations Identity: the physical trail
  • 26.
    Sign System Considerations Identity: the physical trail Directions: Where to go? Navigation information Sign Types
  • 27.
    Directions: Where togo? Navigation information Sign Types for Trailheads & Access Identity: the physical trail
  • 28.
    Location: Where amI? Orientation Information Identity: the physical trail
  • 29.
    Location: Where amI? Identity: the physical trail Orientation information
  • 30.
    Connections Where elseto go? Supportive information Identity: the physical trail Nearby attractions
  • 31.
    Expanding Trail UseWho are the current users? How to spread the word? Identity: spreading the word
  • 32.
    Expanding Trail Use/Users How to share the story? Marketing information Identity: spreading the word
  • 33.
     Trail FeeProgram – asset or liability?  Trail Count Program  Trail “Membership” Expanding Trail Use Trail Advocacy: “Friends”, Coalition, Non-profit…
  • 34.
    Restrooms Parking DrinkingWater Camping Fishing Other recreational facilities Expanding Trail Use: Long Term Physical Improvements Programmatic Improvements History Culture Natural Environment
  • 35.
    Connecting to YourHeritage Leverage and educate people about the natural and cultural setting and your communities
  • 36.
    Highlighting Assets • Geology • History • Natural - Uplands • Natural – Streams/Wetlands • Community
  • 37.
    Geology • CouleeRegion (Driftless Area) • Limestone Bluffs • Split Rock • Fossils
  • 38.
    History • NativeAmerican • Railroad • Infrastructure • Farming (Past/Future)
  • 39.
    Natural - Uplands • Prairie Remnants • Oak-Hickory Forest • Adjacent Land Uses • Species of Concern • Bald Eagle • Prairie Dock • Blazing Star • Leonard's Skippers
  • 40.
    Natural – Streams/Wetlands • Little Maquoketa • Wetlands • Watershed Management • Flooding & Drainage
  • 41.
    Community • Cascade • Dubuque • Durango • Dyersville • Epworth • Farley • Graf
  • 42.
    Regional Assets • Develop Watershed Management • Promote Sustainability • Utilize native species • Ensure compatible land use(s)
  • 43.
    Compatible Land Use • Land Uses adjacent to the trail  Primarily rural agriculture  Single Family Residential (associated with large farms)  Commercial  Light Industrial • Compatibility Issues  Types of uses, intensity and density  Hazardous materials storage  Commercial (at key intersections – trailheads)  Light Industrial
  • 44.
    • Interpretive areas(“Historic Classroom”) • Tell the story - Naturalists (volunteer/paid) • Plant identification/labels • Educational Opportunities • Opportunities for camping • Responsible native seed harvesting Trail Assets
  • 45.
    The Trail: Everybody’sFriend Making the Trail More Accessible & User Friendly
  • 46.
    The Trail: Everybody’sFriend Making the trail more accessible and user friendly Safety Parking Lighting Emergency Management Connectivity Opportunities
  • 47.
    Trail Crossings Conflictpoints (vehicles / trail users) General Guidance – Clearly marked intersections Highly visible / Unobstructed views Relatively flat Warning Signage Well trimmed vegetation Perpendicular designation of crossing area
  • 48.
    Trail Crossings Signagefor:  Trail Users Vehicles ___________ Marked Crosswalks
  • 49.
    Trail Crossings VariableMessaging Signs
  • 50.
    Parking  Needfor new and improved parking areas  Parking on roadway shoulders creates safety concerns  Construct as context sensitive and low impact
  • 51.
    Lighting  Adequatelighting helps improve safety and security  Increased need in more urban areas  Careful placement in rural areas of trail to avoid disrupting the natural setting For example: o Lighting at key intersections to improve safety  Low Cost Solar lighting possible in rural areas
  • 52.
    Safety – ExampleSite Existing Conditions
  • 53.
    Safety – ExampleSite Potential Safety Improvements
  • 54.
    Emergency Management Locationidentification for emergencies Call boxes (solar for rural locations)
  • 55.
    Connect the Trail  Increase connectivity to Cities/Towns  Identify unique destinations in each town  History / Unique Attractions  Field of Dreams / “Go the Distance”  Downtown / Local Business  Agritourism
  • 56.
    Connect the Trail Small Business Development  Trail User Related Businesses o Rental Facilities (Bikes, kayaks, canoes) o Drinks, water, food  Retail Goods and Services near trailheads
  • 57.
    Opportunities Potential improvements  Water (for Drinking)  Additional Benches, Trash Receptacles  Restroom Facilities  Interpretive Areas / Educational Opportunities  Additional Signage (as part of a coordinated plan)  Joint Facilities / Partnerships  Youth Bicycle Safety Education
  • 58.
    Opportunities Highlight existingdestinations along the trail  Fossils  Split Rock  Phoenix Truss Bridge - 1872  Stone Drainage Arches
  • 59.
    Opportunities Potential destinationsalong the trail  Side hiking paths adjacent to main trail  Camping  Rock Climbing  Kayaking/Canoeing  Sundown / Connection to Trail
  • 60.
    Side Path Potential Side Hiking Paths / Camping Areas (Higher Ground)
  • 61.